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April 27, 2012
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News for mobile marketing professionals

  Top Story 
  • MMA's Stuart: Mobile campaigns click with creativity
    Mobile ad campaigns benefit from creativity that is geared to the platform, says Greg Stuart, CEO of the Mobile Marketing Association. "Mobile is personal, mobile is pervasive and mobile has proximity. I want to see -- and the medium demands -- creative that engages mobile users in a fun and exciting way on a one-to-one basis," Stuart says in an interview. Momentum Review (4/26) LinkedInFacebookTwitterEmail this Story
What You Can Learn From Some of 2014's Top Innovators
Ready to get inspired for 2015? The experiences of these 6 innovative leaders can help you chart a smarter, more successful way forward with your business. Read the featured article.

  Consumer Engagement 
  • Wal-Mart and Disney join for "Avengers" in-store AR experience
    Wal-Mart is joining with Disney for an in-store augmented-reality campaign incorporating the studio's upcoming movie "The Avengers." Customers are invited to download the Super Hero Augmented Reality application, which includes social media links, and engage in an in-store scavenger hunt for images of the superheroes. As they roam a Wal-Mart, players can point their phone cameras at a superhero image to acquire that hero's powers and a chance at winning the game. (4/27) LinkedInFacebookTwitterEmail this Story
  • Timberland sees engagement value in 2D codes
    Although many people may not be up to speed on mobile bar codes, they are interested in learning and the number of consumers who do scan them is large enough to make a difference, Timberland executive Brian McGovern said at the Mobile Shopping Spring Summit. The company has used QR codes and Microsoft tags in print campaigns to provide styling advice augmenting the brand's ads. Mobile Marketer (4/27) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Can Punch create a knockout system for tablet advertising?
    Punch Media, the iPad-native magazine service, is hoping to create a new model for tablet-based advertising. Rather than featuring conventional pop-up or display ads, Punch is working with brands to develop application-style advertorial units, encouraging user engagement by offering media-rich, genuinely interesting or useful content. "We wanted to do an ad unit, but we wanted to reinvent how it works for the tablet's more deep, immersive experience," says CEO and co-founder David Bennahum. Adweek (4/26) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  Making It Work 
  Featured Content 

  MMA News 
  • Register early for MMA Forum NY, June 11-13, 2012
    The 2012 MMA Forum New York is the leading mobile marketing event that brings together senior professionals from across the ecosystem and around the world. Join them for tactical mobile marketing tips, case studies and networking opportunities. Register early for early bird rates by May 1. Learn more LinkedInFacebookTwitterEmail this Story
  • Upcoming MMA Webinars
    Recognizing the Full Potential of QR Codes (May 15) Last year was truly a breakthrough year for QR Codes, and many brands are just now realizing the full potential of the technology for millions of Smartphone users. This webinar will explore the newest trends, case studies, and tools that enable you to offer a more intelligent & personalized user experience that will keep consumers coming back for more. Come learn from the experts that power campaigns for some of the largest brands in the world. Learn more.        

    Driving Sales, Engagement and Loyalty Through Mobile Devices (May 3) Many who have run mobile marketing and advertising programs have tremendous insights that others can use to further their business goals and boost their careers. Hipcricket Chief Marketing Officer Jeff Hasen interviewed more than two dozen experienced marketers for his new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. In a webinar with Michael Becker, the Mobile Marketing Association's North American Managing Director, Hasen breaks down how brands of all sizes have performed in their mobile efforts -- why some have failed and how others bravely turned to mobile. Hasen and Becker will discuss field-tested guidance from the experiences of brands such as CNN, MillerCoors, Macy's, Intuit, and ESPN. Learn more about this webinar and register to attend.

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Learn more about MMA ->Contact the MMA  |  About the MMA  |  Join the MMA  |  Events
Mobile Marketing Resources  |  Industry Directory

Position TitleCompany NameLocation
Director of Global Mobile Industry ResearchMobile Marketing Association (MMA)New York, NY
Mobile iOS Developer GannettMcLean, VA
Mobile Product ManagerLivingSocialWashington, DC
Click here to view more job listings.

Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen."
--John Steinbeck,
American writer

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