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April 24, 2012
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News for marketers on the boomer and senior markets
  Trends and Insights 
  • The evolution of what it means to be a retiree
    Boomers intending to work well into what would normally be their retirement years are choosing to define those years in other ways as well. Among other things, they're choosing communities with facilities that can help them stay fit and ready for the challenges of continued employment. In addition, recent studies by the MetLife Mature Market Institute found that top priorities of aging Americans include staying active and useful in their communities. Sarasota Herald-Tribune (Fla.) (4/21) LinkedInFacebookTwitterEmail this Story
  • As boomers enter senior years, discounts may dwindle
    With a big influx of boomers into the senior category, many businesses that have traditionally offered discounts to a relatively small population of older people have occasion to reconsider, this article says. Immersion Active's David Weigelt says that boomers may initially be turned off by discounts that target the aging, but as they near their retirement years, they may change their minds. The Christian Science Monitor (4/15) LinkedInFacebookTwitterEmail this Story
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  • Fashion market taps older models to sell to boomers
    Boomer-aged fashion and cosmetics models are coming into vogue as women in that age bracket are spending an estimated $47 billion a year in the sector. Juliette Branker, a 55-year-old model for Ford agency, says older women want to see someone their age in ads. "I can relate to someone my age selling a product," she said. "It's just more genuine." The Daily Mail (London) (4/17) LinkedInFacebookTwitterEmail this Story
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  • Over-50s account for more than half of smartphone sales in U.K.
    Competitive pricing in a market offering various models is one factor driving British consumers over 50 to buy smartphones, with that age bracket accounting for more than half of all recent smartphone purchases, according to figures from Kantar Worldpanel ComTech. The research also found that "over-50s mobile use replicates much of what they do at home on their PC or laptop. In contrast, under-50s tend to use their phones and computers for different purposes," said Dominic Sunnebo, the research firm's global consumer insight director. (U.K.) (4/17) LinkedInFacebookTwitterEmail this Story
  • Bell Labs' experience may hold key to affordable senior care
    An older model of tech innovation established by Bell Labs may hold the key to caring for aging boomers while keeping costs down. The Bell model emphasized collaboration and networking, a system that could be applied to the many health care and wellness professionals who now work separately providing services for the elderly. U.S. News & World Report (4/16) LinkedInFacebookTwitterEmail this Story
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Time is the coin of your life. It is the only coin you have, and only you can determine how it will be spent. Be careful lest you let other people spend it for you."
--Carl Sandburg,
American poet, historian and novelist

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Immersion Active
44 N. Market Street
Frederick, MD 21701
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About Immersion Active
Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.

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