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March 21, 2012
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Location in the Language of Business

  Location Ecosystem 
  • The challenges of today's retail real estate world
    Two decades ago, retail executives such as Gap founder Donald G. Fisher could stand outside a vacant New York City storefront, watch the people go by and decide whether it would be a good spot for a new store. Today, the process involves mega-brokerages, site search teams and reams of data covering everything from the location of the nearest subway stop to sales figures for stores nearby. The New York Times (tiered subscription model) (3/13) LinkedInFacebookTwitterEmail this Story
  Industry Applications 
  • Cinnabon's location-based marketing boosts customer engagement
    Cinnabon has leveraged mobile social media applications for social networks to improve its customer engagement by 671%. Using MomentFeed and PinSync, the baked-goods maker ensured that each of its stores was registered with the social networks. A location-based check-in campaign that donated money to charity also drove customer involvement. Mobile Marketer (3/15) LinkedInFacebookTwitterEmail this Story
  • RFID reader eliminates paper receipts for Mygrant Glass
    Drivers for Mygrant Glass use hand-held RFID interrogators to confirm deliveries. The pen-shaped RFID reader can read the tag and send the information to an iPad, and customers can then use the reader as stylus to electronically sign the receipt. Mygrant's Daniel Parkinson says the company will save "hundreds of thousands [of dollars] by not using paper, storing paper or searching for paperwork." RFID Journal (3/19) LinkedInFacebookTwitterEmail this Story
  • Researchers use location-based games to gather data
    Researchers at Northwestern University are using augmented reality games to get smartphone users to help them with research. The Crowd Soft Control games guide users to specific locations to snap pictures or gather other data that is sent to researchers through the game. Privacy is always a concern, but researchers write that "CSC adds no additional loss of privacy beyond that of existing location-based applications." ZDNet (U.K.) (3/19) LinkedInFacebookTwitterEmail this Story
  Business Strategy and Planning 
  • Why consumers sometimes go out of their way for a cup of coffee
    Conventional wisdom says a large majority of any store's customers come from within a two-mile radius, but a customer's location decision can be more complex than just finding the nearest spot, writes Jim Stone. "Some good maps and demographic reports combined with local market info about competition and consumer preferences will give decision makers a better basis for real estate planning and site selection than a mathematical model that is partially blind to key factors in the real world," he writes. Directions Magazine online (3/12) LinkedInFacebookTwitterEmail this Story
  • "Data exhaust" can uncover information about mobile-device users
    Issues of customer privacy and mobile devices involve more than just what users decide to store on their phones, Alasdair Allan writes. So-called tertiary data, including location data, can be created as a byproduct of other functions, he notes. Until better security filters are developed, Allan urges users to be aware of their "data exhaust," since such things as geotags on photos and other data can be used to pinpoint user location and other information. O'Reilly Radar blog (3/19) LinkedInFacebookTwitterEmail this Story
  Industry Association News 
  • New industry survey
    The Location Intelligence Insight Survey 2012 looks at key trends and hot topics from over 400 geospatial professionals. TheWhereBusiness has just completed a survey that addresses the biggest challenges in location intelligence in the future. LinkedInFacebookTwitterEmail this Story
  • How does location information most improve operational efficiency?
The ability to know where your assets are located
Visibility into your supply chain
Workforce management
Data capture in the field
Identification and development of new KPIs
Logistics and transportation
Early warning on business disruption due to weather and events

  • What is the most strategic use of location information?
    Sales and marketing  60.00%
    Tracking assets  20.00%
    Visualizing data  20.00%
    Monitoring the environment  0.00%
    Directions and logistics  0.00%
    Indoor navigation  0.00%
    Linking data  0.00%
    Tracking people  0.00%
    Developing products and services  0.00%
    Auditing financials and strategic plans  0.00%
Learn more about LBx ->What is LBx?  |  LBx Articles  |  The Location Forum  |  Imaging Notes  |  Contact LBx

It is useless for the sheep to pass resolutions in favor of vegetarianism while the wolf remains of a different opinion."
--William Ralph Inge,
British author, priest and educator

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