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April 11, 2012
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News for advertising, marketing and media professionals

  Marketing Trends & Research 
 
  • IAB offers improved standards for Web video ads
    The IAB is promoting three new standards for online video to clear away the many different technologies and tactics that make it difficult to launch broad-based Web video campaigns. The objective is to provide a way to produce video ad content that any publisher can use to meet the needs of the advertiser. Adweek (4/10) LinkedInFacebookTwitterGoogle+Email this Story
  • Tablet popularity spreads to businesses
    Tablet computers are increasingly adding business applications that make them more attractive as enterprise solutions. The adoption of "buy your own device" programs coupled with new business apps is threatening to topple the hegemony of Microsoft in the business world, with Apple and Google tablets already popular and Microsoft behind in the game. Analysts see growth potential as companies have purchased only 10% of tablets so far. Reuters (4/10) LinkedInFacebookTwitterGoogle+Email this Story
  • Sports-watching apps work around broadcast rights
    Social-television companion-device applications such as ESPN's GameCast and Yahoo!'s IntoNow are stealing sports-watching eyeballs without paying exorbitant broadcast rights. Though networks have often negotiated rights for their second-screen apps, their exclusive features may not be enough to secure the viewers independent competitors can attract. Adweek (4/10) LinkedInFacebookTwitterGoogle+Email this Story
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  Company Watch 
 
  • CEO says Yahoo!'s future is in content
    Content creation has been named the top priority of Yahoo!'s comeback plan by CEO Scott Thompson. Thompson wrote in a memo that he regards Yahoo! as a "media company" with its online media presence serving as its competitive edge. Yahoo! had 174 million unique visitors across all its properties in February, per comScore. CNNMoney (4/10) LinkedInFacebookTwitterGoogle+Email this Story
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  Agency News 
 
  • Ad industry addresses image in campaign for young talent
    The ad industry hopes to clear up some unattractive misconceptions and pull in younger talent with an "Open Advertising" rebranding campaign from Arnold. Among other things, the campaign website will show happy 20-somethings speaking about teamwork in their agencies and emphasize opportunities for training and tech development. Adweek (4/10) LinkedInFacebookTwitterGoogle+Email this Story
Use your data. Reach your customers. Meet your digital marketing objectives.
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  Marketer News 
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  Sponsored Content 
 

  Interactive Media 
  • Xbox goes after nongamers with a variety of apps
    Microsoft is targeting nongamers with more than 20 new applications for its Xbox that allow easier access to movies, music and other content though Internet-connected TVs. The apps also provide access to sports content and updates through a paid Xbox Live Gold Account. All Things D (4/10) LinkedInFacebookTwitterGoogle+Email this Story
  Statistics 
  • U.S. mobile phone usage plateaus
    The number of U.S. mobile phone users will increase at a compound annual rate of just 1.8% between 2011 and 2016, eMarketer estimates, moving from nearly 75% penetration in 2010 to 79% by the end of the forecast period. Learn more about eMarketer’s coverage of mobile phone usage.


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The Buzz(CORPORATE ANNOUNCEMENTS)

Pontiflex Releases the Industry's First Ever HTML 5 API for Signup Ads

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  IAB News 
  • IAB Innovation Days @ Internet Week: Screens(n)
    Content, Brands, and the New Content Brands. Creating cohesive, emotional expression at scale has never been more challenging or more important -- for brands, agencies, publishers, and technologists. IAB Innovation Days @ Internet Week 2012 connects the dots of the transforming media ecosystem -- one built on screens to Nth power. Keynote presenters: Paul Greenberg, CEO, CollegeHumor Media, and Kim Kadlec, Worldwide VP, Global Marketing Group, Johnson & Johnson. Register before Friday, April 13, to save $100. Brand marketers and ad agency executives may qualify for a complimentary pass. LinkedInFacebookTwitterGoogle+Email this Story
  • Call for entries: IAB MIXX Awards
    Submissions are now being accepted for the 2012 international IAB MIXX Awards -- recognizing creativity and impact in interactive advertising. Submit your best work before the early entry deadline on Friday, May 4. IAB welcomes back esteemed judges, including Jeff Benjamin, Chief Creative Officer at JWT; Benjamin Palmer, Co-Founder and Chief Executive Officer of The Barbarian Group; and Jane Grenier, Vice President of Integrated Strategy at Condé Nast Media Group, and others -- and the category options have been expanded to provide more opportunities for recognition. Check out the full category list and enter here. LinkedInFacebookTwitterGoogle+Email this Story
Learn more
about IAB ->
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Position TitleCompany NameLocation
Digital Sales Coordinator (Digital Media Planners)HearstManhattan, NY
Account Executive - Mobile ApplicationsPandora Internet RadioOakland, CA
Director, Ad SalesSamsung Media Solutions GroupSan Jose, CA
Project Manager, Research, 129963BRTurner Broadcasting System, Inc.Atlanta, GA
Performance Advertising Mobile/Web Account Executive - Oakland, CAPandora Internet RadioOakland, CA
Advertising Business Development ManagerPandora Internet RadioOakland, CA
Sales Manager/DirectorTaykeyNew York, NY
DIRECTOR OF INTERNATIONAL MARKETING COMMUNICATIONSIABNew York, NY
VP of Advertising SalesdeviantARTHollywood, CA
Director, Field MarketingStarwood Hotels & ResortsScottsdale, AZ
Senior Director Advanced Media Comcast Philadelphia , PA
CNBC Digital Sales Research ManagerNBC UniversalNew York, NY
Digital Sales Specialist – NY, NYOutdoor ChannelNew York, NY
Click here to view more job listings.

  SmartQuote 
You're never as good as everyone tells you when you win, and you're never as bad as they say when you lose."
--Lou Holtz,
American football coach, sportscaster, author and speaker


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