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April 2, 2012
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  • Meet expectations to build trust in your brand
    It's essential for people to live up to the expectations that are set by their branding and referrals from other individuals, writes Sherri Edwards. Failure to do this can lead to an erosion of trust. "Ultimately, a person saying one thing and doing another develops a roadblock that may be impassable," she writes. Forbes (4/1) LinkedInFacebookTwitterEmail this Story
  • Consumer spending in Feb. was highest in 7 months
    Consumer spending increased 0.8% in February, the highest figure in seven months, as Americans became more confident because of the improving job market, the Commerce Department reported. "Consumer spending is going to hold its ground," said Chris Christopher Jr. of IHS Global Insight. Bloomberg (3/30) LinkedInFacebookTwitterEmail this Story
  • 4 ways to guard customer data when accepting mobile payments
    Allowing your customers' credit card data to fall into the wrong hands could result in costly fines and hurt your business' reputation, writes Mikal E. Belicove. If you accept credit card payments through an attachment to a smartphone or iPad, it's a good idea to dedicate the device to that purpose, according to Rajat Bhargava of StillSecure. It's also important to make sure access to the device is restricted to employees who need it and to monitor for signs of fraud, Bhargava recommends. Entrepreneur online (3/29) LinkedInFacebookTwitterEmail this Story
  Customer Satisfaction & Marketing 
  • B2B companies' common content-marketing mistakes
    Business-to-business companies are often focused on researching past events, but this isn't necessarily the kind of content your customers are interested in, Greg Alexander writes. "Reporting on what has already happened is sure to increase unsubscribes," he writes. "In contrast, writing something that represents where the market is headed is likely to build a loyal followership." To make their marketing efforts more effective, B2B companies should tailor their content to mobile devices and offer insights that are of value to their customers, he advises. Sales Benchmark Index/Sales Force Effectiveness Blog (4/1) LinkedInFacebookTwitterEmail this Story
  • How to build your business by holding webinars
    A well-designed webinar can help you to attract new business for your company, Kathryn Hawkins writes. To put on a successful webinar, choose a topic that will provide value to your audience and practice your delivery. Also, spread the word about your webinar via e-mail and social media, she recommends. Intuit Small Business Blog (3/29) LinkedInFacebookTwitterEmail this Story
  • How to make strong connections with B2B buyers
    Connecting with business-to-business customers has gotten harder, but there are some techniques companies can use to address the issue, Tony Zambito writes. For example, one key tactic is the use of buyer modeling, he writes. "Buyer modeling incorporates the elements of attitudes, beliefs, values, goals, perceptions, needs, and motivations," he notes. iMedia Connection (3/28) LinkedInFacebookTwitterEmail this Story
  Management & Leadership 
  • Ensuring you're an entrepreneur with integrity
    Entrepreneurs can develop a reputation for integrity by creating and abiding by a strong moral code, treating everyone with respect and maintaining the trust of others, writes Martin Zwilling, CEO of Startup Professionals. Zwilling's other advice: Be honest to a fault, admit to mistakes and honor all commitments, he advises. Startup Professionals Musings blog (3/31) LinkedInFacebookTwitterEmail this Story
  • 7 strategies for squelching difficult behaviors in talented employees
    Some employees are talented but also difficult to deal with, Victor Lipman writes. Leaders can deal with these workers by providing feedback and giving them interesting assignments. "To the extent possible ... provide some especially substantive, challenging assignments that will fully utilize and stretch their considerable skills." Forbes (3/28) LinkedInFacebookTwitterEmail this Story
Most small business owners know the importance of managing credit effectively and that a "one size fits all" model won't work. Use Managing Credit - Made Simpler to find the right credit management model for your business and to help identify strategies to ensure you are on top of your business's financial condition.
  Funding & Finance 
  • 3 steps to a more profitable business
    Generating profit should be one of the key focuses of your company, writes Brad Sugars of ActionCOACH. This may require re-evaluating the way you think about money and concentrating on improving profit margins. "The quicker you can generate higher and more consistent profits, the closer you'll be to achieving your own vision of success," he writes. Entrepreneur online (3/30) LinkedInFacebookTwitterEmail this Story
  • 3 ways to cut costs and boost business
    Attracting new customers is important, but you should also focus on decreasing your costs, writes Nick Friedman of College Hunks Hauling Junk and College Hunks Moving. Make sure your employees are being productive, and look for opportunities to buy in bulk to save on office supplies. "Look up competitive prices online from other vendors, calculate their discounted prices and compare them to your total expenditures to see your possible savings," he writes. The Globe and Mail (Toronto) (3/28) LinkedInFacebookTwitterEmail this Story
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  BBB in the News 
There is absolutely no inevitability as long as there is a willingness to contemplate what is happening."
--Marshall McLuhan,
Canadian educator, philosopher and scholar

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