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April 12, 2012
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News for advertising, marketing and media professionals

  Marketing Trends & Research 
  • Cloud-based music streaming reveals rays of ad sunshine
    Cloud-based music streaming companies show promise for reviving the battered music industry. Billboard has added such services as Spotify and Slacker to its Hot 100, and the digital streaming curve is up this year through March 4 while digital track sales are down, per Nielsen. Media spending is also robust, with $293.7 million in 2011 going to domestic Internet radio and on-demand streaming services, per AccuStream, and eMarketer predicting U.S. mobile music ad revenue to reach $591.5 million in 2015. eMarketer (4/12) LinkedInFacebookTwitterGoogle+Email this Story
  • Report: Smartphones assist in many shopping decisions
    Most consumers equipped with smartphones use them to help make shopping decisions, according to research firm Leo J. Shapiro and Associates, which found that 66% of the respondents in a February survey considered the devices to be helpful when shopping. Among its other findings: 38% conducted research with their phones while inside stores, while 47% said they used the devices for gathering information about products. eMarketer (4/12) LinkedInFacebookTwitterGoogle+Email this Story
5 Steps to Building a Mobile Marketing Strategy
Looking for ideas for your 2018 marketing plan? Join Vibes webinar on December 7th to learn the steps that will help you jumpstart your mobile execution plan, from building a business case, budget allocation, to the channels (SMS, MMS, Mobile Wallet, Push) you should select for your goals & objectives. Sign Up Now.
  Company Watch 
  • Could Near Match be the next Google game-changer?
    Coming off an earnings miss, including a decline in cost-per-click of 8%, Google's Near Match couldn't be better timed to be another game-changer, writes Chris Copeland. According to Google, Near Match extends the reach of "Exact and Phrase Match keywords to cover plural, misspelling, close rewrite, abbreviation and acronym variants only," which the company predicts will lead to volume increases of 6.5% in click and 9.8% in impressions. Advertising Age (tiered subscription model)/DigitalNext blog (4/11) LinkedInFacebookTwitterGoogle+Email this Story
  Agency News 
  • Grok wins Zicam with category-shifting creative
    Grok has won Zicam creative following a review, succeeding incumbent Cramer-Krasselt. The client lauded the shop for the "presentation of a unique category shift." Parent Matrixx Initiatives spent about $20 million in measured media on the brand last year, per Nielsen. Adweek (4/11) LinkedInFacebookTwitterGoogle+Email this Story
  Marketer News 
  • Edgy razor startup takes to the Internet
    The upstart Dollar Shave Club is using Facebook and Twitter to build buzz and raise capital. The e-commerce rival to higher-priced razor companies has raised $1 million for its plan to selling razor blades online for a monthly fee. The startup has Euro-competition from newcomers RazWar and King of Shaves Co. of the U.K. The Wall Street Journal (4/11) LinkedInFacebookTwitterGoogle+Email this Story
  Sponsored Content 

  Interactive Media 
  • Gambling goes social
    Inspired by a Justice Department ruling suggesting that the rules are loosening, casinos are entering the social-gaming space with Internet gambling games. For now, the games feature virtual stakes. But deals such as International Game Technology's $500 million purchase of Double Down Interactive probably mean gambling of real money is inevitable in the future. The Wall Street Journal/Digits blog (4/11) LinkedInFacebookTwitterGoogle+Email this Story
  • Farmers slaps its Twitter hashtag on NASCAR racer
    A Twitter hashtag for Farmers Insurance has made its way to the NASCAR racetrack in time for a Fox broadcast Saturday night. The "#Farmers5" hashtag will appear on the bumper of Kasey Kahne's No. 5 car and on his helmet and pit wall. ClickZ (4/11) LinkedInFacebookTwitterGoogle+Email this Story
  IAB News 
  • IAB Innovation Days @ Internet Week: Screens(n)
    Content, Brands, and the New Content Brands. Creating cohesive, emotional expression at scale has never been more challenging or more important -- for brands, agencies, publishers, and technologists. IAB Innovation Days @ Internet Week 2012 connects the dots of the transforming media ecosystem -- one built on screens to Nth power. Keynote presenters: Paul Greenberg, CEO, CollegeHumor Media, and Kim Kadlec, Worldwide VP, Global Marketing Group, Johnson & Johnson. Register before Friday, April 13, to save $100. Brand marketers and ad agency executives may qualify for a complimentary pass. LinkedInFacebookTwitterGoogle+Email this Story
  • Call for entries: IAB MIXX Awards
    Submissions are now being accepted for the 2012 international IAB MIXX Awards -- recognizing creativity and impact in interactive advertising. Submit your best work before the early entry deadline on Friday, May 4. IAB welcomes back esteemed judges, including Jeff Benjamin, Chief Creative Officer at JWT; Benjamin Palmer, Co-Founder and Chief Executive Officer of The Barbarian Group; and Jane Grenier, Vice President of Integrated Strategy at Condé Nast Media Group, and others -- and the category options have been expanded to provide more opportunities for recognition. Check out the full category list and enter here. LinkedInFacebookTwitterGoogle+Email this Story
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Position TitleCompany NameLocation
Director, MarketingAudienceScienceNew York, NY
Digital Sales Coordinator (Digital Media Planners)HearstManhattan, NY
Account Executive - Mobile ApplicationsPandora Internet RadioOakland, CA
Performance Advertising Mobile/Web Account Executive - Oakland, CAPandora Internet RadioOakland, CA
Advertising Business Development ManagerPandora Internet RadioOakland, CA
Project Manager, Research, 129963BRTurner Broadcasting System, Inc.Atlanta, GA
Director, Ad SalesSamsung Media Solutions GroupSan Jose, CA
VP of Advertising SalesdeviantARTHollywood, CA
Sales Manager/DirectorTaykeyNew York, NY
Director, Field MarketingStarwood Hotels & ResortsScottsdale, AZ
Senior Director Advanced Media Comcast Philadelphia , PA
CNBC Digital Sales Research ManagerNBC UniversalNew York, NY
Digital Sales Specialist – NY, NYOutdoor ChannelNew York, NY
Click here to view more job listings.

I believe that man will not merely endure: he will prevail."
--William Faulkner,
American writer

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