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April 11, 2012
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Today's Buzz 
What's Your Company's Social Media Policy? Get the Guide!
Every company should consider the goals of its social media strategy, corporate culture and the extent to which they are comfortable with employees engaging in social media activity on the job. Download Oneupweb's Free Paper—Social Media: The Guide to Creating a Kick-A$$ Company Policy.
Network Update 
  • German B2B social network launches in English
    The ExploreB2B business social network has launched an English-language version. The site, which originated in Germany, differentiates itself by establishing industry experts on particular subjects and features thought leadership by them to reduce the noise and clutter of competitor sites. The site's premium features include an analytics program to track the performance of content. GigaOm (4/10) LinkedInFacebookTwitterGoogle+Email this Story
Make Podcast Advertising Work for You
Direct response campaigns are a perfect match for podcasts. Learn everything you need to know to create the most successful campaigns, from the podcast advertising pioneers at Midroll. Read the ebook today.
Ideas in Action 
  • The changing face of social gaming attracts causes
    Social gaming's demographic is 55% women, averaging 48 years old, PopCap Games says. That makes the space more attractive to cause-marketers, who are following pioneering games with a charity button such as Reebok's "Darfur is Dying" with integrations in games from Zynga on Facebook. Adweek (4/10) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Business Leaders Make Loyal Travel Customers
Did you know that 100% of senior B2B business decision makers are a member of at least one loyalty program? SmartBrief helps marketers reach over one million business travelers who are devoted customers, who maximize business travel through awards programs and extended stays. View infographic and audience overview.
Research and Reports 
  • Do you follow your competitors on social media?
    Yes, but we rarely check on them  40.88%
    No  30.19%
    Yes, and we study them extensively  28.93%
  • Have you ever run a contest that you promoted using your social media presence?
No, and we're not considering it
No, but we're considering it

The Takeaway 
  • Combine social media with trade shows to be talk of the town
    Business-to-business marketers can integrate their social media tactics with trade shows by creating video content and running live Twitter feeds with special hashtags, writes Adam Karwoski. Facebook-page contests with prizes can attract booth traffic, and posting pictures and inviting a guest blogger can get attendees talking your company up. Be sure to start early so you can use social tools to promote your presence before the event starts. Social Brand U (4/3) LinkedInFacebookTwitterGoogle+Email this Story
Status updates are just half the story
You need to get your followers talking! Join this April 16 teleconference with Andy Sernovitz and Guy Kawasaki sharing word-of-mouth secrets for just $35 – and get Sernovitz's book "Word of Mouth Marketing" and Kawaski's e-book "What the Plus!" free. Sign up now!
Social Shareable 
  • Creator reveals the Springfield that led to "The Simpsons"
    The real-world inspiration for the Springfield that's home to "The Simpsons" has been a subject of debate for decades, and creator Matt Groening has now revealed that it is Springfield, Ore. Groening also discusses the inspiration for several characters and the influence his upbringing had in shaping the show. Smithsonian Magazine (5/2012) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 

Editor's Note 
  • Win tickets for a Google+ master class with Guy Kawasaki!
    Want to get in-depth secrets on Google+ from former Apple chief evangelist Guy Kawasaki -- along with word-of-mouth marketing tips from Andy Sernovitz? SmartBrief has you covered with two easy ways to win a free pass to a webinar scheduled for Monday. Your pass could be just a tweet or a blog post away. Check out our blog for details. Entries due Friday! LinkedInFacebookTwitterGoogle+Email this Story
Position TitleCompany NameLocation
PR & Social Media ManagerDrexel e-Learning, Inc.Greater Philadelphia Area, PA
Social Media Marketing SpecialistCventWashington, DC
Social Media ManagerSinclair Broadcast Group, Inc.Hunt Valley, MD
Click here to view more job listings.

Too much cause marketing is just tricking people. You tell people they're going to cure cancer and they'll jump in once. Maybe you'll get a second chance. But the third time? The fourth? Forget about it."
--Brian Reich of Edelman, as quoted by Adweek
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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