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April 9, 2012
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  • Building trust with Hispanic customers
    Communicating with the Hispanic community is one way brands can gain the trust of Hispanic consumers, writes Glenn Llopis. "Hispanics want brands to embrace their cultural identity and lifestyle needs in ways that naturally connect to their cultural values." It's important not to marginalize this market segment, he writes. Forbes (4/2) LinkedInFacebookTwitterEmail this Story
  • Will small merchants be prepared for smart cards?
    So-called "smart cards" are coming to the U.S., and small firms need to prepare to deal with them as payment, writes Brian Goudie, senior vice president at First Data, a global technology and payments-processing company. While it's not clear when chip cards will be widely used, Goudie asserts that small merchants need to decide now if they'll process them using standardized fraud-technology standards known as EMV, for EuroPay, MasterCard, and Visa, the three firms that created the standard. Small Business Trends (4/6) LinkedInFacebookTwitterEmail this Story
  • Business owners feel the effects of workplace stress
    Many small-business owners are dealing with health-related problems because of stress, according to a poll by Hiscox USA. Businesspeople reported suffering from conditions including fatigue, back pain and headaches. In some cases, the stress is due to an uptick in business rather than a decline. The Huffington Post (4/5) LinkedInFacebookTwitterEmail this Story
  • Other News
  Customer Satisfaction & Marketing 
  • 3 ways to create a unified marketing campaign
    There are a number of benefits to using integrated marketing strategies that combine e-mail and social media, Monika Jansen writes. After crafting a subject line for a marketing e-mail, you can use that text as the basis for posts on Twitter and Facebook. Also, include links to your social media profiles in your e-mails, and make use of tools such as TweetDeck and Radian 6 to boost your marketing efforts, she adds. Smart Biz (4/6) LinkedInFacebookTwitterEmail this Story
  • How to find new leads through referrals
    Customer referrals are critical for your business, because they often lead to sales, writes Geoffrey James. Your friends, family and clients are all potential sources of referrals. After a referral has been made, reach out to the potential customer and thank your referrer, he advises. Inc. online/Sales Source (4/4) LinkedInFacebookTwitterEmail this Story
  • Other News
  Management & Leadership 
  • Why bribery is bad for business
    People tend to assume there is a lot of bribery that goes on in foreign markets while ignoring the unethical business practices that take place in the U.S., writes Tom Szaky of TerraCycle, which is looking to expand overseas. Besides the legal problems with bribes, they are also bad for business because they increase costs, TerraCycle chief financial officer Javier Daly says. The New York Times (tiered subscription model)/You're the Boss blog (4/3) LinkedInFacebookTwitterEmail this Story
  • Research reveals the importance of people skills in business success
    It's important for small-business owners to hone their people-management skills and become comfortable with delegating responsibilities, says John Krubski of The Guardian Life Small Business Research Institute. "What we've discovered is that when a small-business owner begins to look to others and rely on others, they tend to grow better and faster," he explained. Business owners can also benefit from focusing on their customers' needs, said Sheryl Kovach of Kandor Group. (4/6) LinkedInFacebookTwitterEmail this Story
Most small business owners know the importance of managing credit effectively and that a "one size fits all" model won't work. Use Managing Credit - Made Simpler to find the right credit management model for your business and to help identify strategies to ensure you are on top of your business's financial condition.
  Funding & Finance 
  • What to do if you're selected for an IRS audit
    Getting audited can be stressful, but it's important to maintain a positive attitude as you deal with the situation, according to accountant Mark Kohler. Also, get a professional to help you out, and be sure to respond to requests made by the IRS, he advises. Entrepreneur online (4/7) LinkedInFacebookTwitterEmail this Story
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  BBB in the News 
One cannot think well, love well, sleep well, if one has not dined well."
--Virginia Woolf,
British writer

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