Reading this on a mobile device? Try our optimized mobile version here:

March 21, 2012
Sign upForwardArchive
Put your money where your market is

  Top Story 
  • Regional sports networks are cashing in
    Regional sports networks are now a major business, with one -- the YES Network associated with the New York Yankees -- taking in more than half a billion dollars in affiliate revenue last year. A rebound in advertising in 2011 and a strong outlook for this season, with 60% of YES' inventory sold before opening day, is helping. "The market is really strong, and we're seeing a huge response from automotive," said Howard Levinson, YES senior vice president of advertising sales. Adweek (3/19) LinkedInFacebookTwitterEmail this Story
  Local Markets 
  • Other News
  Campaigns and Agencies 
  • Romney, Santorum spend heavily on cable in Illinois
    The campaigns of GOP presidential contenders Rick Santorum and Mitt Romney spent heavily on advertising on cable networks ahead of primary voting in the major battleground state of Illinois. Santorum's campaign spent $122,500 on cable, while Romney's camp spent a total of $939,400 on all television ads. Romney got a big assist in the state from the super PAC Restore Our Future, which spent a total of $2.5 million on television ads in Illinois and is also spending $500,000 in Wisconsin before the April 3 primary there. CNN/Political Ticker blog (3/14) LinkedInFacebookTwitterEmail this Story
  • Disney plays to key demo at upfront
    Disney Channels Worldwide's core audience members -- children -- made their presence felt at an upfront presentation this week in New York. Media agency attendees were asked to bring their children, who voiced their appreciation for clips of upcoming shows and appearances by Disney stars such as China Anne McClain, Coco Jones and Tyler James Williams. Gary Marsh, president and chief creative officer at Disney Channels Worldwide, touted the networks' rising ratings and said he was "pushing our team" to deliver more innovative programming. The New York Times (tiered subscription model)/Media Decoder blog (3/14) LinkedInFacebookTwitterEmail this Story
  Research and Report 
  • Audience targeting leads marketing strategies online
    Audience targeting is the most valued tactic among online publishers, according to a ValueClick Media survey. Targeting based on audience (61%) edged out demographic (59%) and contextual (57%). When it came to the important elements of brand campaigns, content or ad environment campaigns tied with audience data/targeting at 27%, per Collective and Advertiser Perceptions. eMarketer (3/16) LinkedInFacebookTwitterEmail this Story
  Next Gen Advertising 
  • Connected TV app from adRise lets programmers monetize content
    Video ad exchange adRise has developed a free tool enabling content creators to create revenue-generating video applications for connected TV content. The adRise Connect app works with technology from Google TV, Boxee, Roku, iOS and Android, and it supports Apple, Sony, Vizio and other top manufacturers. (3/14) LinkedInFacebookTwitterEmail this Story
  • Multiscreen viewing is changing ESPN's ad strategy, exec says
    Ed Erhardt, ESPN's president of global customer marketing and sales, discusses the power of the sports programming giant's brand, the shift in its approach to ads to accommodate multiplatform viewing, and why advertisers must keep their ads fresh to hold the attention of live sports viewers. eMarketer (3/16) LinkedInFacebookTwitterEmail this Story
  Programming News 
  • Is Disney Channel about to replace Nick as top children's net?
    Disney Channel surpassed children's TV leader Nickelodeon in two key metrics in the two weeks leading up to last week's upfront. Disney had a bigger total-day audience and more viewers in the 2-to-11 category for the first two weeks in March; Nick had led that demographic for 17 years. Disney's surge should help it finalize most of its upfront transactions by June, said Rita Ferro, executive vice president of Disney Media sales and marketing. Multichannel News (3/17) LinkedInFacebookTwitterEmail this Story
  • Marketers follow viewers' passions on lifestyle nets
    Scripps Networks channels and Bravo are connecting strongly with so-called "endemic advertisers" whose products match up well with the channels' food, home and travel programming. "Advertisers are interested because consumers are passionate about [lifestyle shows]. They care. And that's where all the magic happens. That's where for a marketer, they get higher engagement, if they're in that environment or a program that has that passion and connection to a consumer," said Susan Malfa, senior vice president of national sales for Bravo Media and Oxygen Media. Broadcasting & Cable (subscription required) (3/19) LinkedInFacebookTwitterEmail this Story
  • Other News
  Digital Media 
It is useless for the sheep to pass resolutions in favor of vegetarianism while the wolf remains of a different opinion."
--William Ralph Inge,
British author, priest and educator

LinkedInFacebookTwitterEmail this Story

Subscriber Tools
Print friendly format | Web version | Search past news | Archive | Privacy policy
Contact NCC Media
NCC Media
The Chrysler Building
405 Lexington Ave 6th Floor
New York, NY 10174
(212) 548-3300
About NCC Media
NCC Media is the ad sales, marketing and technology organization that represents cable, satellite and telecom operators in every U.S. market. NCC Media meets marketers' needs to target consumer prospects efficiently and effectively in the communities where they live. Jointly owned by three of the nation’s largest MSOs – Comcast Cable, Cox Communications and Time Warner Cable – NCC Media is constantly evolving to maintain its status as the industry’s most effective multi-platform sales organization. Consistent innovation and growth makes NCC Media your best partner in building the media plan of tomorrow, and today.

 Recent NCC Media SmartBrief Issues:   Lead Editor:  Jesse Stanchak
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2012 SmartBrief, Inc.® Legal Information