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April 26, 2012
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News for mobile marketing professionals

  Top Story 
  • Industry leaders: Simplicity, convenience will draw traffic to mobile
    Simplicity will be what matters above all for consumers adopting mobile payments and much more work needs to be done, Brandon McGee, director of global mobile at Dell, said at the Mobile Shopping Spring Summit in San Diego. In Dell's case, the issue is crucial as the company has no brick-and-mortar stores and depends on digital sales. But another speaker, Jared Miller of United Airlines, said that regardless of the industry, consumer convenience should be the paramount goal in the mobile space. (4/26) LinkedInFacebookTwitterEmail this Story
Are you lost in a maze of confusion when it comes to QR codes? Why should I use them? What else can they do? QR codes are showing up on everything, so now is the time to get smarter! Download our best practices guide to learn how to make QR codes a central and strategic part of your marketing plan and learn how to get the best possible results.
  Consumer Engagement 
  • Habits of consumer usage are seen as key in mobile campaigns
    In mobile, consumers want the same options they have on a PC but not all at the same time, Keith Swiderski, director of online customer experience at Wyndham Worldwide, said at the Mobile Shopping Spring Summit in San Diego. This suggests that brands should carefully weigh how consumers use their mobile devices and build strategies around that. "We learned that mobile is not a PC with a smaller screen; it requires a different user experience," Swiderski said. (4/26) LinkedInFacebookTwitterEmail this Story
  • Optimization, analytics are at the heart of a good mobile strategy
    Given that consumers are interacting with brands in a variety of ways, all channels should be optimized for the mobile devices they have with them constantly, said Jason Miller, chief technology officer and vice president of technology at Motorcycle USA. Speaking during an analytics session at the Mobile Shopping Spring Summit in San Diego, Miller said that his magazine took advantage of analysis and has used mobile redirection and detection to help users quickly find what they are looking for on the magazine's site. Mobile Marketer (4/26) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Canada is at the cutting edge for mobile payments
    The hardware is in place for mobile payments at thousands of Canadian retailers as they await agreement among banks, telecom and credit card companies for final implementation. "In Canada, we are more ready than probably any country in the world," said David Robinson, head of the emerging business team at Rogers Communications. Enstream supports that assessment, noting that Canada now has more mobile-ready contactless readers per capita than any other nation. Reuters (4/25)
  Industry By the Numbers 
  • China is seen as top mobile payments market in 3 years
    Starting from its current small base of smartphone penetration, China is expected to surge quickly over the next three years into global leadership for mobile payments, according to a report by Kapronasia. With 441 million active mobile users by 2015, the Chinese market is projected to be worth $80 billion. Bank Systems & Technology (4/25) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • HTC is reported working with Facebook on smartphone
    A customized HTC phone developed in cooperation with Facebook may hit the shelves this year, industry sources say. The move would come after Google's switch from HTC to Samsung for Google's phone. HTC in the past has offered two smartphones with Facebook baked in. DigiTimes (4/25) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  MMA News 
  • Upcoming MMA Webinars
    Recognizing the Full Potential of QR Codes (May 15) Last year was truly a breakthrough year for QR Codes, and many brands are just now realizing the full potential of the technology for millions of Smartphone users. This webinar will explore the newest trends, case studies, and tools that enable you to offer a more intelligent & personalized user experience that will keep consumers coming back for more. Come learn from the experts that power campaigns for some of the largest brands in the world. Learn more.        

    Driving Sales, Engagement and Loyalty Through Mobile Devices (May 3) Many who have run mobile marketing and advertising programs have tremendous insights that others can use to further their business goals and boost their careers. Hipcricket Chief Marketing Officer Jeff Hasen interviewed more than two dozen experienced marketers for his new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. In a webinar with Michael Becker, the Mobile Marketing Association's North American Managing Director, Hasen breaks down how brands of all sizes have performed in their mobile efforts -- why some have failed and how others bravely turned to mobile. Hasen and Becker will discuss field-tested guidance from the experiences of brands such as CNN, MillerCoors, Macy's, Intuit, and ESPN. Learn more about this webinar and register to attend.

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  • Announcing Google's Mobile Playbook
    Google had conversations with hundreds of business leaders about mobile over the past year and discovered two clear themes. Today, companies understand that they need to invest in mobile to engage with their customers on this platform, but don't know where to start. To help, Google is launching a new resource: The Mobile Playbook. This interactive guide focuses on 5 crucial questions all executives should be asking to win with mobile. Visit from your tablet, PC or smartphone today to check it out. LinkedInFacebookTwitterEmail this Story
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Mobile Marketing Resources  |  Industry Directory

Position TitleCompany NameLocation
Director of Global Mobile Industry ResearchMobile Marketing Association (MMA)New York, NY
Mobile iOS Developer GannettMcLean, VA
Mobile Product ManagerLivingSocialWashington, DC
Click here to view more job listings.

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--John Stuart Mill,
British philosopher and political economist

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