Instagram adds video feature for carousel ads | 5 ways to make posts more sharable | Revlon hires social media star
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May 20, 2016
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The Big Story
Instagram adds video feature for carousel ads
Instagram has added a video option for marketers using carousel ads. The new feature comes amid a 40% jump in user time spent watching videos on Instagram and as research shows a 2.5-point increase in ad recall for the carousel format compared to single images.
VentureBeat (5/19),  MediaPost Communications (5/19) 
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A-Z Guide to Influencer Marketing
95% of consumers trust recommendations from others - even people they don't know - over branded content. That statistic alone supports the value in developing an influencer marketing program, but if you're like most marketers and agencies, the process of searching for and courting influencers may feel daunting. Download the guide
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Connecting & Collaborating
5 ways to make posts more sharable
Social media
(Pixabay)
There's no way to guarantee that an item of online content goes viral, but you can boost your chances by breaking news, helping others or being silly, writes Avinash Nair. "From cartoons to memes through to funny videos, if your content has the 'fun quotient,' it'll do very well," he writes.
SmartBrief/SmartBlog on Social Media (5/20) 
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Improve Email Marketing ROI by Tracking These Metrics
Learn how to boost your email metrics to increase user engagement, improve your email deliverability, and achieve dramatic ROI. See the key metrics used by email marketers, engineers and marketing executives. Download the guide now.
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Marketer Moments
Revlon hires social media star
In a shift from using traditional celebrities as brand ambassadors, Revlon has teamed up with social media influencer and nail artist Chelsea King to reach new consumers in an authentic way, says Tracy Rohrbaugh, vice president of global marketing for Revlon. King will create unique content for Revlon and promote the brand through her own accounts.
Women's Wear Daily (free content) (5/19) 
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Adidas creates buzz about Pharrell Williams Originals on Snapchat
Pharrell Williams
Williams (Jason Kempin/Getty Images)
Adidas and Pharrell Williams tapped Snapchat to give a sneak peek of the singer's Originals "HU" NMD sneakers. The Live Story attracted 3.4 million views within 24 hours, and 87% of viewers watched the full story.
Digiday (5/19) 
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Featured Content
Sponsored content from Salesforce
Managing your media company for future success
As the world of media and entertainment continues to be disrupted by new entrants and increasing content, companies looking to stay ahead of the competition need to streamline processes and better manage their operations.

In this post, we talk with Raghu Seetharam, Global Solutions head at Birlasoft, and Salesforce Global Media Industry Solutions Lead Steve Sobel about their innovative collaboration, which is helping studio executives increase their efficiencies to focus on producing quality content. Read the full interview.
 
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Platform News
The top-spending retailers on Snapchat
Nike
(Steve Bardens/Getty Images)
Consumer packaged goods, consumer electronics and activewear brands bought over half of all ads on Snapchat Discover from Jan. 15 to Feb. 15, L2 reports. Nike, GE Appliances, Little Debbie and PepsiCo were among top spenders.
Adweek (5/19) 
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Measurement Matters
Study: Sensory-marketing success depends on brand sentiment
Brands must be careful about consumer perception when considering sensory marketing, Aparna Sundar and Theodore Noseworthy write. The pair's research shows that brands considered exciting, such as BMW and Mountain Dew, have more leeway to experiment, whereas consumers prefer a more traditional approach from sincere brands, such as Coca-Cola and Hallmark Cards.
Harvard Business Review online (tiered subscription model) (5/19) 
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Social Shareable
Meet the animal that smells of popcorn
The binturong of Southeast Asia, also known as a bearcat, is a bizarre, woolly predator with a prehensile tail and a distinctive smell described as buttered popcorn. The fragrance is a signaling method to attract mates and derives from the creature's unsavory bathroom habits.
The Dodo (5/20) 
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Senior Social Strategist
ICROSSING - New York, NY
  
  
Hype can work and feed on itself as well.
Sinan Aral, professor of IT and marketing at the Massachusetts Institute of Technology, as quoted by SmartBrief's SmartBlog on Social Media
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
 
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