Instagram has added a video option for marketers using carousel ads. The new feature comes amid a 40% jump in user time spent watching videos on Instagram and as research shows a 2.5-point increase in ad recall for the carousel format compared to single images.
A-Z Guide to Influencer Marketing 95% of consumers trust recommendations from others - even people they don't know - over branded content. That statistic alone supports the value in developing an influencer marketing program, but if you're like most marketers and agencies, the process of searching for and courting influencers may feel daunting. Download the guide
There's no way to guarantee that an item of online content goes viral, but you can boost your chances by breaking news, helping others or being silly, writes Avinash Nair. "From cartoons to memes through to funny videos, if your content has the 'fun quotient,' it'll do very well," he writes.
Agency Reveals Secret Weapon for Getting Clients Using marketing automation in your pitch is a near sure-fire way to win over prospective clients. Demonstrate your expertise with the platform, and clients can see exactly what's missing in their marketing strategies. Niall Durkan of the Durkan Group increased their monthly recurring revenue by 30%. Find out how.
In a shift from using traditional celebrities as brand ambassadors, Revlon has teamed up with social media influencer and nail artist Chelsea King to reach new consumers in an authentic way, says Tracy Rohrbaugh, vice president of global marketing for Revlon. King will create unique content for Revlon and promote the brand through her own accounts.
Adidas and Pharrell Williams tapped Snapchat to give a sneak peek of the singer's Originals "HU" NMD sneakers. The Live Story attracted 3.4 million views within 24 hours, and 87% of viewers watched the full story.
Report: Top 100 E-Retailers’ Email Strategies Find out how leading e-retailers are using email to welcome new users, recover abandoned shopping carts, and grab customer attention. Learn what companies are doing right, what they can do to improve engagement, and get recommendations on how to make your emails stand out. Download the report
Consumer packaged goods, consumer electronics and activewear brands bought over half of all ads on Snapchat Discover from Jan. 15 to Feb. 15, L2 reports. Nike, GE Appliances, Little Debbie and PepsiCo were among top spenders.
Over one million business travelers rely on SmartBrief Whether you need to reach the frequent traveler, drive direct bookings, or induct members to a loyalty program, SmartBrief has the right mix of advertising and content solutions to reach these busy professionals on the go. View infographic and audience overview.
Brands must be careful about consumer perception when considering sensory marketing, Aparna Sundar and Theodore Noseworthy write. The pair's research shows that brands considered exciting, such as BMW and Mountain Dew, have more leeway to experiment, whereas consumers prefer a more traditional approach from sincere brands, such as Coca-Cola and Hallmark Cards.
The binturong of Southeast Asia, also known as a bearcat, is a bizarre, woolly predator with a prehensile tail and a distinctive smell described as buttered popcorn. The fragrance is a signaling method to attract mates and derives from the creature's unsavory bathroom habits.