Instagram has added a video option for marketers using carousel ads. The new feature comes amid a 40% jump in user time spent watching videos on Instagram and as research shows a 2.5-point increase in ad recall for the carousel format compared to single images.
A-Z Guide to Influencer Marketing 95% of consumers trust recommendations from others - even people they don't know - over branded content. That statistic alone supports the value in developing an influencer marketing program, but if you're like most marketers and agencies, the process of searching for and courting influencers may feel daunting. Download the guide
There's no way to guarantee that an item of online content goes viral, but you can boost your chances by breaking news, helping others or being silly, writes Avinash Nair. "From cartoons to memes through to funny videos, if your content has the 'fun quotient,' it'll do very well," he writes.
4 ways to activate your client’s data to beat KPIs More and more clients are asking their agencies to use a combination of 1st and 3rd party data to enhance their campaign performance and reduce costs. This short guidebook walks through four primary use cases for data, and how you can easily apply them to exceed your client's expectations. Download Guidebook
In a shift from using traditional celebrities as brand ambassadors, Revlon has teamed up with social media influencer and nail artist Chelsea King to reach new consumers in an authentic way, says Tracy Rohrbaugh, vice president of global marketing for Revlon. King will create unique content for Revlon and promote the brand through her own accounts.
Adidas and Pharrell Williams tapped Snapchat to give a sneak peek of the singer's Originals "HU" NMD sneakers. The Live Story attracted 3.4 million views within 24 hours, and 87% of viewers watched the full story.
Agency Secrets to Doubling Client Revenue See How to Boost Leads 5X, Drop CPL By 80% - All In 6 Months. Agency, PlanStartGrow (PSG) shares their client success strategy. Learn how they used the synergy of analytics, automation, the sales pipeline and more to create $1billion in revenue for SMBs to date. Download the case study
Consumer packaged goods, consumer electronics and activewear brands bought over half of all ads on Snapchat Discover from Jan. 15 to Feb. 15, L2 reports. Nike, GE Appliances, Little Debbie and PepsiCo were among top spenders.
FREE App to Match Influencers and Brands WHOSAY Match identifies the best influencers for your influencer marketing campaigns. Create custom influencer match reports and analyze millions of posts across all social platforms with IBM WatsonTM to calculate and display Influencer personal values and personality traits. Create a free account today.
Brands must be careful about consumer perception when considering sensory marketing, Aparna Sundar and Theodore Noseworthy write. The pair's research shows that brands considered exciting, such as BMW and Mountain Dew, have more leeway to experiment, whereas consumers prefer a more traditional approach from sincere brands, such as Coca-Cola and Hallmark Cards.
Survive media planning without the stress It's a digital and always-connected world. Get helpful tips for facing digital media planning challenges:
• Understanding audience trends
• Optimizing campaigns in-flight
• Comparing across TV and digital Download a survival guide.
The binturong of Southeast Asia, also known as a bearcat, is a bizarre, woolly predator with a prehensile tail and a distinctive smell described as buttered popcorn. The fragrance is a signaling method to attract mates and derives from the creature's unsavory bathroom habits.
Fighting Fraud with Ads.txt Tuesday, December 5th at 10 am EST Tune in to hear from Forbes, Google, The Economist, MediaMath and the IAB on why ads.txt will be one of the fastest initiatives ever adopted and how it will help combat fraud in the advertising industry. Sign up today