Instagram adds video feature for carousel ads | 5 ways to make posts more sharable | Revlon hires social media star
Apply today to ASU's innovative new degree in social technologies
ADVERTISEMENT
May 20, 2016
CONNECT WITH SMARTBRIEF LinkedInFacebookTwitterGoogle+SmartBlogs
SmartBrief on Social Business
SIGN UP ⋅   FORWARD
The Big Story
Instagram adds video feature for carousel ads
Instagram has added a video option for marketers using carousel ads. The new feature comes amid a 40% jump in user time spent watching videos on Instagram and as research shows a 2.5-point increase in ad recall for the carousel format compared to single images.
VentureBeat (5/19),  MediaPost Communications (5/19) 
LinkedIn Twitter Facebook Google+ Email
FREE EBOOK: The Smart App
To succeed in today's competitive app economy, marketers and product teams need to define success and ROI at the beginning of a project—not the end of it. The Smart App explains how to use mobile analytics to guide your app development from day one.
ADVERTISEMENT
Connecting & Collaborating
5 ways to make posts more sharable
Social media
(Pixabay)
There's no way to guarantee that an item of online content goes viral, but you can boost your chances by breaking news, helping others or being silly, writes Avinash Nair. "From cartoons to memes through to funny videos, if your content has the 'fun quotient,' it'll do very well," he writes.
SmartBrief/SmartBlog on Social Media (5/20) 
LinkedIn Twitter Facebook Google+ Email
 
Practical Guide to Where and How to Engage Shoppers
Shopping is a complex, non-linear event for consumers. By measuring cross-device consumer behavior and using surveys to determine the "why" behind those behaviors, brands and retailers gain dramatically improve campaign outcomes. Read Verto Analytics' latest whitepaper.
ADVERTISEMENT
Marketer Moments
Revlon hires social media star
In a shift from using traditional celebrities as brand ambassadors, Revlon has teamed up with social media influencer and nail artist Chelsea King to reach new consumers in an authentic way, says Tracy Rohrbaugh, vice president of global marketing for Revlon. King will create unique content for Revlon and promote the brand through her own accounts.
Women's Wear Daily (free content) (5/19) 
LinkedIn Twitter Facebook Google+ Email
Adidas creates buzz about Pharrell Williams Originals on Snapchat
Pharrell Williams
Williams (Jason Kempin/Getty Images)
Adidas and Pharrell Williams tapped Snapchat to give a sneak peek of the singer's Originals "HU" NMD sneakers. The Live Story attracted 3.4 million views within 24 hours, and 87% of viewers watched the full story.
Digiday (5/19) 
LinkedIn Twitter Facebook Google+ Email
 
Not All Geofences Are Created Equal — Here's Why
According to Pitney Bowes, more than 80% of data maintained by organizations worldwide has a location component. Location intelligence has a variety of uses—customer analytics, geofencing, user experience, advertising and marketing campaigns, safety and security—to name a few. This white paper focuses on geofencing and its growing use cases.
ADVERTISEMENT
Platform News
The top-spending retailers on Snapchat
Nike
(Steve Bardens/Getty Images)
Consumer packaged goods, consumer electronics and activewear brands bought over half of all ads on Snapchat Discover from Jan. 15 to Feb. 15, L2 reports. Nike, GE Appliances, Little Debbie and PepsiCo were among top spenders.
Adweek (5/19) 
LinkedIn Twitter Facebook Google+ Email
 
What Is Customer Recognition?
Finding and following all of the threads that lead to each distinct customer is the goal at the heart of all identity resolution solutions. It may be what recognizes and separates a loyal customer from a one-time purchaser. It may be the difference between precisely allocating your marketing budget and millions of dollars in wasted spend. Read our report: Age of the Connected Consumer
ADVERTISEMENT
Measurement Matters
Study: Sensory-marketing success depends on brand sentiment
Brands must be careful about consumer perception when considering sensory marketing, Aparna Sundar and Theodore Noseworthy write. The pair's research shows that brands considered exciting, such as BMW and Mountain Dew, have more leeway to experiment, whereas consumers prefer a more traditional approach from sincere brands, such as Coca-Cola and Hallmark Cards.
Harvard Business Review online (tiered subscription model) (5/19) 
LinkedIn Twitter Facebook Google+ Email
App Engagement Benchmarks You Don't Want to Miss
Go beyond installs with detailed app engagement benchmarks including retention, sessions, cross-funnel conversion rates, and lifetime engagement - all per platform, region and vertical. Download Now!
ADVERTISEMENT
Social Shareable
Meet the animal that smells of popcorn
The binturong of Southeast Asia, also known as a bearcat, is a bizarre, woolly predator with a prehensile tail and a distinctive smell described as buttered popcorn. The fragrance is a signaling method to attract mates and derives from the creature's unsavory bathroom habits.
The Dodo (5/20) 
LinkedIn Twitter Facebook Google+ Email
JOBS
powered by
Senior Social Strategist
ICROSSING - New York, NY
  
  
Hype can work and feed on itself as well.
Sinan Aral, professor of IT and marketing at the Massachusetts Institute of Technology, as quoted by SmartBrief's SmartBlog on Social Media
LinkedIn Twitter Facebook Google+ Email
  
  
 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
 
Sign Up
SmartBrief offers 200+ newsletters
Advertise
Learn more about the SmartBrief audience
Subscriber Tools:
Contact Us:
Advertising  -  Dena Malouf
Jobs Contact  -  jobhelp@smartbrief.com
Editor  -  Ambreen Ali
Contributing Editor  -  Ben Whitford
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2016 SmartBrief, Inc.®
Privacy policy |  Legal Information