Instagram adds video feature for carousel ads | 5 ways to make posts more sharable | Revlon hires social media star
May 20, 2016
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The Big Story
Instagram adds video feature for carousel ads
Instagram has added a video option for marketers using carousel ads. The new feature comes amid a 40% jump in user time spent watching videos on Instagram and as research shows a 2.5-point increase in ad recall for the carousel format compared to single images.
VentureBeat (5/19),  MediaPost Communications (5/19) 
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2017 Marketing Automation Comparison Guide
See side-by-side comparisons of the top 6 marketing automation vendors in one convenient guide. Compare costs and contract terms. See a roll-up of ratings from popular review sites to hear what real users like you think. Get the Guide>>
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Connecting & Collaborating
5 ways to make posts more sharable
Social media
(Pixabay)
There's no way to guarantee that an item of online content goes viral, but you can boost your chances by breaking news, helping others or being silly, writes Avinash Nair. "From cartoons to memes through to funny videos, if your content has the 'fun quotient,' it'll do very well," he writes.
SmartBrief/SmartBlog on Social Media (5/20) 
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A-Z Guide to Influencer Marketing
95% of consumers trust recommendations from others - even people they don't know - over branded content. That statistic alone supports the value in developing an influencer marketing program, but if you're like most marketers and agencies, the process of searching for and courting influencers may feel daunting. Download the guide
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Marketer Moments
Revlon hires social media star
In a shift from using traditional celebrities as brand ambassadors, Revlon has teamed up with social media influencer and nail artist Chelsea King to reach new consumers in an authentic way, says Tracy Rohrbaugh, vice president of global marketing for Revlon. King will create unique content for Revlon and promote the brand through her own accounts.
Women's Wear Daily (free content) (5/19) 
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Adidas creates buzz about Pharrell Williams Originals on Snapchat
Pharrell Williams
Williams (Jason Kempin/Getty Images)
Adidas and Pharrell Williams tapped Snapchat to give a sneak peek of the singer's Originals "HU" NMD sneakers. The Live Story attracted 3.4 million views within 24 hours, and 87% of viewers watched the full story.
Digiday (5/19) 
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The 2017 Digital Marketing Glossary
The 2017 Digital Marketing Glossary will help you stay up to date with digital marketing concepts that are changing quickly. Featuring bite-sized insights from over 20 marketing influencers including Facebook, McDonald’s, and Lexus, you'll discover the biggest social media trends this year. Download the glossary now.
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Platform News
The top-spending retailers on Snapchat
Nike
(Steve Bardens/Getty Images)
Consumer packaged goods, consumer electronics and activewear brands bought over half of all ads on Snapchat Discover from Jan. 15 to Feb. 15, L2 reports. Nike, GE Appliances, Little Debbie and PepsiCo were among top spenders.
Adweek (5/19) 
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The Importance of Email Marketing & Mobile Apps
With over 70% of emails now opened on mobile devices, it's paramount that marketers optimize for this shift in behavior. Data shows that businesses could be losing $250K in revenue for every 10M emails sent without mobile optimization. Download the guide
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Measurement Matters
Study: Sensory-marketing success depends on brand sentiment
Brands must be careful about consumer perception when considering sensory marketing, Aparna Sundar and Theodore Noseworthy write. The pair's research shows that brands considered exciting, such as BMW and Mountain Dew, have more leeway to experiment, whereas consumers prefer a more traditional approach from sincere brands, such as Coca-Cola and Hallmark Cards.
Harvard Business Review online (tiered subscription model) (5/19) 
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Social Shareable
Meet the animal that smells of popcorn
The binturong of Southeast Asia, also known as a bearcat, is a bizarre, woolly predator with a prehensile tail and a distinctive smell described as buttered popcorn. The fragrance is a signaling method to attract mates and derives from the creature's unsavory bathroom habits.
The Dodo (5/20) 
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Senior Social Strategist
ICROSSING - New York, NY
  
  
Hype can work and feed on itself as well.
Sinan Aral, professor of IT and marketing at the Massachusetts Institute of Technology, as quoted by SmartBrief's SmartBlog on Social Media
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
 
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