Instagram adds video feature for carousel ads | 5 ways to make posts more sharable | Revlon hires social media star
May 20, 2016
CONNECT WITH SMARTBRIEF LinkedInFacebookTwitterGoogle+SmartBlogs
SmartBrief on Social Business
The Big Story
Instagram adds video feature for carousel ads
Instagram has added a video option for marketers using carousel ads. The new feature comes amid a 40% jump in user time spent watching videos on Instagram and as research shows a 2.5-point increase in ad recall for the carousel format compared to single images.
VentureBeat (5/19),  MediaPost Communications (5/19) 
LinkedIn Twitter Facebook Google+ Email
Ensure your ads are always seen
You wouldn't pay for half a car, your ads should be no different. Avoid wasted ad dollars and only pay for ads that are actually viewed. Download the free guide from Teads on how to improve your advertising campaigns.
Connecting & Collaborating
5 ways to make posts more sharable
Social media
There's no way to guarantee that an item of online content goes viral, but you can boost your chances by breaking news, helping others or being silly, writes Avinash Nair. "From cartoons to memes through to funny videos, if your content has the 'fun quotient,' it'll do very well," he writes.
SmartBrief/SmartBlog on Social Media (5/20) 
LinkedIn Twitter Facebook Google+ Email
Marketer Moments
Revlon hires social media star
In a shift from using traditional celebrities as brand ambassadors, Revlon has teamed up with social media influencer and nail artist Chelsea King to reach new consumers in an authentic way, says Tracy Rohrbaugh, vice president of global marketing for Revlon. King will create unique content for Revlon and promote the brand through her own accounts.
Women's Wear Daily (free content) (5/19) 
LinkedIn Twitter Facebook Google+ Email
Adidas creates buzz about Pharrell Williams Originals on Snapchat
Pharrell Williams
Williams (Jason Kempin/Getty Images)
Adidas and Pharrell Williams tapped Snapchat to give a sneak peek of the singer's Originals "HU" NMD sneakers. The Live Story attracted 3.4 million views within 24 hours, and 87% of viewers watched the full story.
Digiday (5/19) 
LinkedIn Twitter Facebook Google+ Email
Platform News
The top-spending retailers on Snapchat
(Steve Bardens/Getty Images)
Consumer packaged goods, consumer electronics and activewear brands bought over half of all ads on Snapchat Discover from Jan. 15 to Feb. 15, L2 reports. Nike, GE Appliances, Little Debbie and PepsiCo were among top spenders.
Adweek (5/19) 
LinkedIn Twitter Facebook Google+ Email
Measurement Matters
Study: Sensory-marketing success depends on brand sentiment
Brands must be careful about consumer perception when considering sensory marketing, Aparna Sundar and Theodore Noseworthy write. The pair's research shows that brands considered exciting, such as BMW and Mountain Dew, have more leeway to experiment, whereas consumers prefer a more traditional approach from sincere brands, such as Coca-Cola and Hallmark Cards.
Harvard Business Review online (tiered subscription model) (5/19) 
LinkedIn Twitter Facebook Google+ Email
Social Shareable
Meet the animal that smells of popcorn
The binturong of Southeast Asia, also known as a bearcat, is a bizarre, woolly predator with a prehensile tail and a distinctive smell described as buttered popcorn. The fragrance is a signaling method to attract mates and derives from the creature's unsavory bathroom habits.
The Dodo (5/20) 
LinkedIn Twitter Facebook Google+ Email
powered by
Senior Social Strategist
Hype can work and feed on itself as well.
Sinan Aral, professor of IT and marketing at the Massachusetts Institute of Technology, as quoted by SmartBrief's SmartBlog on Social Media
LinkedIn Twitter Facebook Google+ Email
 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands.
Sign Up
SmartBrief offers 200+ newsletters
Learn more about the SmartBrief audience
Subscriber Tools:
Contact Us:
Advertising  -  Dena Malouf
Jobs Contact  -
Editor  -  Ambreen Ali
Contributing Editor  -  Ben Whitford
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2016 SmartBrief, Inc.®
Privacy policy |  Legal Information