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April 18, 2012News for the confectionery industry

  Market Trends 
  • Chocolates company strikes it big with surprise role in "The Hunger Games"
    William Brown, head of William Dean Chocolates, had no idea his products would make a cameo in the hit movie "The Hunger Games" until he was in the theater with a friend watching the movie. The production's food stylist happen to see the candies at a local store and brought them to the set. The chocolates appear in several scenes, and Brown said the company has reaped the benefit of the publicity. (4/17) LinkedInFacebookTwitterEmail this Story
  Diet & Health 
  • Study shows impact of packaging on perceived healthiness
    In a study published in Food Research International, researchers found that consumers in a blind taste test showed a preference for taste over health benefits. Ninety people ages 22 to 66 tried different kinds of biscuits. When tasters were only shown the packaging, their preference of biscuit was driven by the one they perceived to be most healthy. Researchers say the study indicates packaging can easily mislead consumers. (France) (4/17) LinkedInFacebookTwitterEmail this Story
  Association News 
  • NCA hosts Valentine‚Äôs Day season recap
    On Wednesday, April 11, NCA's Larry Wilson held a webinar for members and trade customers that took a closer look at retail sales performance around candy's fourth biggest selling season, Valentine's Day, as part of NCA's Sweet Insights series. Wilson shared with more than 90 participants the best ways to take advantage of promotion and seasonal merchandising, and gave insights on how to best prepare for the holiday in 2013. Members can view the presentation on NCA's website. Contact Larry Wilson. LinkedInFacebookTwitterEmail this Story
  • Register for 2012 Resident Course in Confectionery Technology
    The 2012 Resident Course in Confectionery Technology, or "Candy School," will take place July 15-27 in Madison, Wis. Read more about the two-week educational event and register today. NCA members receive a special discounted rate. Contact Laura Shumow. LinkedInFacebookTwitterEmail this Story
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  Science & Technology 
  • Kraft outlines sustainability achievements
    In its annual sustainability report, Kraft Foods notes it has increased sustainable agricultural commodities by 36% in a year, and cut 45 million pounds of packaging weight since 2010. The company also said it has trimmed travel miles by 12.5 million. (4/17) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  Regulatory Update 
  • Government intervention causing a sugary mess
    This Pittsburgh Tribune-Review editorial says it's time to end the federal government's involvement with fixing sugar prices. The paper argues that the government sets a minimum price for sugar in the U.S. that exceeds the world market price, costing consumers and businesses billions each year and the country thousands of jobs over the past decade. The new farm bill up for a vote this year gives lawmakers the change to fix this, the editorial says. Pittsburgh Tribune-Review (4/17) LinkedInFacebookTwitterEmail this Story
  • Nestle will not hold back on building the brand
    In an interview with a Malaysian publication, Nestle communications director Khoo Kar Khoon said the company will not sacrifice the strength of its brand to boost sales in a difficult economy. Based in Switzerland but extremely popular in Malaysia, Nestle will stay away from deep discounts to entice consumers. "You have to stay relevant in people's lives," he said. Star Publications (Malaysia) (4/18) LinkedInFacebookTwitterEmail this Story
  • Other News
A daydreamer is prepared for most things."
--Joyce Carol Oates,
American author

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