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April 12, 2012
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Working to create positive images of girls and women in media and entertainment

  Gender In Media 
  • Obama urges equity for women
    The time has come to provide women access to medical treatment and preventative services, and promote pay equity with legislative action, President Barack Obama says. Women make up half of the U.S. population yet earn 77 cents for every dollar a man earns, and when it comes to Fortune 500 company CEOs, just 3% are female. USA TODAY (4/6) LinkedInFacebookTwitterEmail this Story
  • Where do women writers, directors stand in Hollywood?
    Women remain under-represented in Hollywood, where they constitute only 13.5% of Director’s Guild of America members and 28% of writers employed in television. Industry insiders say the trend is towards change. "Women are actually more powerful in entertainment than people understand, and the next ten years will see many changes for the better for women in entertainment," said Kimberly Myers, director of diversity at the Writers Guild of America. The Huffington Post (4/4), The Huffington Post (4/3) LinkedInFacebookTwitterEmail this Story
  • Davis presents scholarship, urges better gender ratios in media
    Academy-award winning actor Geena Davis attended the recent College Television Awards to present a scholarship award for diversity and gender representation in children's programming. Davis took a moment to encourage youngsters interested in entertainment to aim a critical eye towards movie and television shows and the ratio of male to female characters. YouTube/StarCam (4/10) LinkedInFacebookTwitterEmail this Story
  • Other News
  Trends & Insights 
  • The problem with gender-based marketing to children
    Marketing toys differently to children based on gender is detrimental, because it boxes them in to filling specific roles, writes Colette Martin. "If we insist that girls need pink toys while the boys play with toys that are blue, green, yellow, and red, how is it possible that we can expect them to aspire to the same jobs?" she writes. Forbes (4/6) LinkedInFacebookTwitterEmail this Story
  • Possibility of female Augusta Club member prompts speculation
    The Augusta National Golf Club has invited IBM's last four CEOs to become members and observers are speculating whether the male-only club will issue that invitation to the company's new chief. If Virginia Rometty, who took the helm at IBM at the beginning of this year, is invited to join and chooses to accept the invitation, she would be the club's first-ever female member. The Wall Street Journal (4/9) LinkedInFacebookTwitterEmail this Story
  Ideas in Action 
  • Wal-Mart rolls out skills program for women factory workers
    Wal-Mart has launched a five-year empowerment program designed to teach life skills to women who work in the factories that make goods for the retailer. The program, part of a larger global women's empowerment initiative, will roll out in Bangladesh and India this year, and will include leadership training for about 8,000 participants. Women's Wear Daily (subscription required) (4/5) LinkedInFacebookTwitterEmail this Story
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  Featured Content 

  Geena Davis Institute on Gender in Media News 
  • An evening to benefit the Geena Davis Institute on Gender in Media
    Come spend a special evening with Geena Davis to benefit the Geena Davis Institute on Gender in Media's research, education and advocacy programs.The event is set for May 2 at the William Turner Gallery, Bergamot Station in Santa Monica, Calif. Register for tickets. Find out about sponsorship opportunities. LinkedInFacebookTwitterEmail this Story
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British writer

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About Geena Davis Institute on Gender in Media
Six years ago, while watching children's entertainment with her young daughter, Academy Award winner Geena Davis noticed a remarkable imbalance in the ratio of male to female characters. From that small starting point, Davis commissioned the largest research study ever undertaken on gender in children's entertainment. The research showed that in the top-grossing G-rated films, there were three male characters for every one female - a statistic that still has not improved. The Institute is the leading resource for gender in media research, trends and education for the entertainment industry and the public. The Geena Davis Institute on Gender in Media and See Jane are a project of Community Partners.
About See Jane
See Jane is a program of the Institute that utilizes research, education and advocacy to engage the entertainment industry and recognize the need for gender balance and varied portrayals of females and male characters into movies, TV, and other media aimed at children 11 and under. We work cooperatively and collaboratively with entertainment creators to encourage them to be leaders in creating positive change.
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