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April 26, 2012
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News for advertising, marketing and media professionals

  Marketing Trends & Research 
  • Advertisers push ICANN for answers to early glitch
    Already skeptical advertisers are asking Rod Beckstrom, president and CEO of the Internet Corporation for Assigned Names and Numbers, to launch an independent investigation into how ICANN fumbled out of the gate with the application process for a domain-name expansion and now is apparently idling on the sidelines. "It's particularly important we get this right from the outset," says Dan Jaffe of the Association of National Advertisers. Adweek (4/25), MediaPost Communications/Online Media Daily (4/25) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Get More Landing Page Conversions in 7 Easy Steps
Looking to fill the top of your funnel? With one small tweak to your landing page, you could increase conversions by 86%. Some common mistakes can lead to 266% fewer leads. Follow these simple steps to optimize your landing pages for maximum conversions. Download the guide
  Company Watch 
  • Ads are coming to Skype, says Microsoft executive
    Microsoft is planning to add an advertising layer to Skype, said senior sales director Jahn Wolland, and is in the process of testing new ad units. One option would be to incorporate click-to-call ads into the service, Wolland said. "Microsoft is ... constantly testing advertising to determine what works best for brands, and more importantly for consumers, in the Skype environment," a Microsoft spokeswoman added. ClickZ (4/25) LinkedInFacebookTwitterGoogle+Email this Story
  • Vevo's slate relates music to larger youth lifestyle
    The YouTube-based Vevo network showed off six scripted and unscripted shows at its "newfront" presentation. "Busk or Bust," a street performance reality show, and "Hear Me Out," a music-taste-based dating game, are among the offerings. The channel is best known for showing music videos, but says is not abandoning music but "branching out into lifestyle genres that have a connection to music, like fashion, gaming, sports and travel," says Vevo's David Kohl. Advertising Age (tiered subscription model) (4/25) LinkedInFacebookTwitterGoogle+Email this Story
  • Facebook Connect might bring mom and pop to market
    The upcoming Facebook Connect advertising network could be a boon to small, local marketers, writes Alex Salkever. The social network has already been warmed up to advertising by marketers spending big bucks. But smaller marketers can do low-tech geo-targeting and segmentation just by looking at groups likely to like their product or service and chat it up, taking advantage of the more personalized Connect option. Street Fight (4/25) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Let's Save the Advertising Industry
The advertising industry is being dirtied by a lack of trust and transparency, non-viewable ads, brand safety concerns and cluttered ad experiences. Here are a few things you can do to ensure your ads are viewable, brand-safe, and fraud-free. Download the one-pager
  Agency News 
  • Other News
Use OTT to transform your client’s TV buys
Many brand clients are looking to add Connected TV or Programmatic Linear TV to their media plans in 2018. Download this short e-book and learn about four potential 2018 use cases for Advanced TV that might be a fit for your clients. Get the guide
  Marketer News 
  • Kraft discovers the "freemium" makes best app recipe
    Kraft has tripled the downloading of its mobile application iFood Assistant since December by dropping the app's 99-cent price and instead charging for some premium content. The so-called "freemium" model is the "sweet spot," says Kraft's director of innovation and new services, Ed Kaczmarek. ClickZ (4/25) LinkedInFacebookTwitterGoogle+Email this Story
  • Bluefin measures TV commercial buzz
    Bluefin Labs has introduced Signals Brand Edition, which monitors social media conversations about television commercials. "When you have data about both the brand as well as the TV network and show that commercials run in, then it becomes very powerful," said Bluefin's marketing vice president, Tom Thai. "That's the full picture." Forbes (4/25) LinkedInFacebookTwitterGoogle+Email this Story
  Sponsored Content 

  Interactive Media 
  • Offerpop app lets brands build fan communities within Facebook
    An Offerpop application lets brands build Pinterest-style fan communities within Facebook, with users having their own profiles within the app. Offerpop's Mark Cooper says the primary benefit of allowing consumers to create profiles on brand pages is that "brand fans get to know each other." Universal Records and ModCloth are using the app for the recording act JoJo and ModCloth's fashion line. ClickZ (4/24) LinkedInFacebookTwitterGoogle+Email this Story
  IAB News 
  • IAB Innovation Days @ Internet Week -- Check out the just-released agenda
    Advertising experts break down exactly what and who brand marketers and agency executives need to know in order to thrive in this new media ecosystem—one built on screens to the Nth power. As the most important marketing and media dialogue of Internet Week, IAB Innovation Days, May 16-17, in New York City, exposes you to insights and experiences that will transform the way you work in the multiscreen universe. Review the jam-packed agenda and register now to hear from BuzzFeed; CollegeHumor Media; FlipBoard; Johnson & Johnson; Quantcast;; SAY Media; VEVO, and more. Your peers, partners, and competitors are already registered. Join them now. LinkedInFacebookTwitterGoogle+Email this Story
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Position TitleCompany NameLocation
Sales Manager/DirectorTaykeyChicago, IL
Vice President/Director of MarketingAudienceScienceNew York, NY
Account Executive - Mobile ApplicationsPandora Internet RadioOakland, CA
Performance Advertising Mobile/Web Account Executive - Oakland, CAPandora Internet RadioOakland, CA
Advertising Business Development ManagerPandora Internet RadioOakland, CA
Project Manager, Research, 129963BRTurner Broadcasting System, Inc.Atlanta, GA
Director, Ad SalesSamsung Media Solutions GroupSan Jose, CA
CNBC Digital Sales Research ManagerNBC UniversalNew York, NY
Click here to view more job listings.

One person with a belief is equal to a force of 99 who have only interests."
--John Stuart Mill,
British philosopher and political economist

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