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April 24, 2012
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Setting the Example 
  • How Ford cut per-vehicle waste in half in North America
    Ford has slashed its North America per-vehicle waste by 47%, helping the company curb its landfill waste by 50,000 tons worldwide. That's part of a broader environmental push that involves research into the viability of creating car interiors using beets, dandelions, coconuts and shredded cash. "[T]he Ford Motor of today is a much different company than the one with which your parents and grandparents were familiar," notes Leon Kaye. (4/24) LinkedInFacebookTwitterGoogle+Email this Story
Creating Accountability 
  • Firms still buying cheap but controversial carbon credits
    Chinese carbon-credit vendors have been banned from the EU trading system after it emerged that they were creating greenhouse gases simply to destroy them, and thus not reducing total emissions. Despite the ban, which takes effect in 2013, companies such as Dow Chemical, ConocoPhillips and BP are still buying the bargain-basement Chinese credits. "Companies will look to comply with EU emissions regulations in the most cost-efficient way," says Bloomberg analyst Richard Chatterton. The Christian Science Monitor (4/23) LinkedInFacebookTwitterGoogle+Email this Story
Green Marketing 
  • Sustainability label is a struggle for Wal-Mart
    Wal-Mart Stores has yet to reach a goal of developing a label pointing shoppers toward sustainable choices, a process in the hands of the 90-member Sustainability Consortium. Some say Wal-Mart is not moving quickly enough on sustainability, but Sustainability Communications Director Brooke Buchanan said the company "could have set easy goals [in 2005], but we decided to set the aspirational goals to make a systemic change in our business and, hopefully, the world." Advertising Age (tiered subscription model) (4/23) LinkedInFacebookTwitterGoogle+Email this Story
Sustainability Update Powered by 3BL Media 
  • When You Can't Find a Leader, Make One
    Building on U.S. organizations' long tradition of using trade and vocational schools to get the best employees for their needs, Deloitte takes the next step by fostering the company's next generation of leaders at their new academy. What do organizations value in leaders? What does it take to make one? With these questions in mind, Deloitte created a brick-and-mortar university to hone their employees leadership skills. This effort will both ensure top notch client service and give Deloitte a long-term competitive advantage. 3BL Media
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Featured Content 

The Responsible Leader 
  • Don't serve your shareholders, says Unilever CEO
    Companies don't have to solely do as their shareholders wish, but should instead protect investors' long-term interests by seeking to serve society as a whole, argues Unilever CEO Paul Polman. A social focus lets firms develop a sustainable business model that's in tune with the changing needs of its customers, Polman argues, and ultimately delivers better results for investors. "Why would you invest in a company which is out of synch with the needs of society?" he asks. The Guardian (London) (4/24) LinkedInFacebookTwitterGoogle+Email this Story
Powering Tomorrow 
  • Congress is urged to extend tax credits for wind, hydro, solar power
    Thousands of workers in the wind, hydro and solar industries could lose their jobs if Congress doesn't extend the various tax incentives that allowed those industries to grow despite the economic downturn, executives said at a conference in Washington, D.C. "We're all in the same boat, and we sink or swim together," said National Hydropower Association Executive Director Linda Church Ciocci. AOL Energy (4/23) LinkedInFacebookTwitterGoogle+Email this Story
Engage. Innovate. Discuss. 
Editor's Note 
  • Connect with us on Twitter
    Follow SB_GreenBiz on Twitter for more sustainability news from SmartBrief on Sustainability's lead editor, James daSilva. Join the conversation. LinkedInFacebookTwitterGoogle+Email this Story
Most CEOs go to visit their existing shareholders; we go to visit the ones we don't yet have."
--Paul Polman, CEO of Unilever, as quoted in The Guardian
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