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April 17, 2012
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News for advertising, marketing and media professionals

  Marketing Trends & Research 
 
  • Adobe finds highest engagement in online mid-roll
    Viewing habits for watching commercials online have begun to look similar to television, according to a study by Adobe. Mid-roll, for example, was completed by viewers 87% within long-form content, but at the end of the show it dropped to 50%. Mobile users who felt open to receiving ads in exchange for free content completed ads at a 94% rate. MediaPost Communications/Online Media Daily (4/17) LinkedInFacebookTwitterGoogle+Email this Story
  • Investors are bullish on mobile media
    Advertising revenue is behind the curve of the rising smartphone, with companies boasting billion-dollar-plus valuations such as Instagram, Pandora and Millennial Media still not able to turn a profit via advertising on the burgeoning medium. Still, investors are bullish on the sector, as mobile shopping, spending on mobile games and mobile advertising become more commonplace. The Wall Street Journal (4/16) LinkedInFacebookTwitterGoogle+Email this Story
  • Travel spending is going mobile
    U.S. mobile users are moving toward travel services, according to eMarketer. Though growth in the market for researching and booking travel online is relatively flat, mobile use is showing a growth spurt, with travel booking via mobile expected to rise from about 12 million in 2011 to 16 million this year. eMarketer (4/17) LinkedInFacebookTwitterGoogle+Email this Story
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  Company Watch 
 
  • AOL looks to sell marketers on ratings points
    AOL is hoping that its partnership with Nielsen to sell online ads based on a television-like gross ratings points system will give it a badly needed edge. With eMarketer predicting that AOL's share of online ad revenue may drop again, to 2.4% in 2012, AOL is counting on a bump from the novel approach to selling online ads. The Wall Street Journal (4/16) LinkedInFacebookTwitterGoogle+Email this Story
  • Hulu hits the upfronts with original programming
    The success of Hulu is highlighted by its novel appearance at the upfronts, usually the domain of traditional television. The streaming content provider now offering original programming as well as repurposed shows has reached the 2 million subscriber mark for its paid premium service. Hulu is counting on the data it has collected on viewers to give it an edge with advertisers in an increasingly competitive space. The New York Times (tiered subscription model) (4/17) LinkedInFacebookTwitterGoogle+Email this Story
  • Demand for Facebook ads lifts rates
    Though ad rates for Facebook are on the rise, click-thru rates are declining, per TBG Digital. The study found that ad rates for typical units were up 15% but the click-thru rate was down 8% compared with the prior quarter. An analyst explained the apparent contradiction by pointing to high demand coupled with a rise in the number of ads per page. MediaPost Communications/Online Media Daily (4/16) LinkedInFacebookTwitterGoogle+Email this Story
Is Marc Pritchard Fighting The Wrong Battle?
P&G's Chief Brand Officer Marc Pritchard is nearing the end of his year-long crusade on fraud, inventory quality, and brand safety. But according to dataxu CEO Mike Baker, Marc might be fighting the wrong battle. AdExchanger (11/2)
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  Agency News 
 
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• The 7 elements of high-converting landing pages.
• How to plan & create the perfect landing page.
• The key to testing & optimizing: Why your landing pages are never 'done.'
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  Marketer News 
 
How to Keep the Internet a Trusted Place
Fake news is spreading through every crevice of the Internet—and it's threatening the integrity of your brand. Download this new ebook to learn how advertisers can help to rid the Internet of fake news, and generate better business results in the process.
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  Interactive Media 
 
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  IAB News 
  • Call for entries: IAB MIXX Awards
    Submissions are now being accepted for the 2012 international IAB MIXX Awards -- recognizing creativity and impact in interactive advertising. Submit your best work before the early entry deadline on Friday, May 4. IAB welcomes back esteemed judges, including Jeff Benjamin, Chief Creative Officer at JWT; Benjamin Palmer, Co-Founder and Chief Executive Officer of The Barbarian Group; and Jane Grenier, Vice President of Integrated Strategy at Condé Nast Media Group, and others -- and the category options have been expanded to provide more opportunities for recognition. Check out the full category list and enter here. LinkedInFacebookTwitterGoogle+Email this Story
Learn more
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Position TitleCompany NameLocation
DIRECTOR OF INTERNATIONAL MARKETING COMMUNICATIONSIABNew York, NY
Director, MarketingAudienceScienceNew York, NY
Digital Sales Coordinator (Digital Media Planners)HearstManhattan, NY
Account Executive - Mobile ApplicationsPandora Internet RadioOakland, CA
Director, Ad SalesSamsung Media Solutions GroupSan Jose, CA
Project Manager, Research, 129963BRTurner Broadcasting System, Inc.Atlanta, GA
Performance Advertising Mobile/Web Account Executive - Oakland, CAPandora Internet RadioOakland, CA
Advertising Business Development ManagerPandora Internet RadioOakland, CA
VP of Advertising SalesdeviantARTHollywood, CA
CNBC Digital Sales Research ManagerNBC UniversalNew York, NY
Digital Sales Specialist – NY, NYOutdoor ChannelNew York, NY
Click here to view more job listings.

  SmartQuote 
Man cannot discover new oceans unless he has the courage to lose sight of the shore."
--André Gide,
French author


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