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April 3, 2012
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News for advertising, marketing and media professionals

  Marketing Trends & Research 
  • Growth in local online ads' revenue is projected to top print
    Strong growth might lift revenue from local online ads past the total for newspapers by the end of next year, according to a survey by Borrell Associates. Local online revenue is projected to increase 21.3% this year, after a similar gain in 2011. The survey also found that Gannett and many smaller newspaper companies saw a substantial gain in online revenue last year, although some bigger companies, including E.W. Scripps, The Washington Post Co. and Media General, posted a modest decline. Still, the average newspaper website took in $2.2 million, ahead of sites for TV and radio stations. (4/2) LinkedInFacebookTwitterGoogle+Email this Story
  • Will Facebook's pivot to search affect Google?
    Facebook's interest in search might be a good thing for Google in the short term, because it diminishes the argument against Google's dominance in search as approaching monopoly status, according to this analysis. In the long term, Facebook's move could challenge Google's ad-revenue based business model because of the value of combining ads with recommendations. (4/3) LinkedInFacebookTwitterGoogle+Email this Story
Why You Should Avoid Toxic Coworkers
A "spillover effect" from work neighbors can boost our productivity—or jeopardize our employment. Learn more through research from Kellogg School of Management Professor Dylan Minor.
  Company Watch 
  • Google looks to grow in China
    Despite strained relations with the government there, Google says it has never left China and plans to expand its display-advertising and mobile business with a footprint of 500 employees. The company's APAC region president, Daniel Alegre, says that Google's platform can help small and medium businesses in China reach global consumers. Reuters (4/3), VentureBeat/Mobile (4/2) LinkedInFacebookTwitterGoogle+Email this Story
  • Startup Paycento looks to play in PayPal's space
    A method of hassle-free paying through Facebook, LinkedIn and Twitter is being tested in Belgium. Paycento is expected to spur sales of low-cost items such as single articles by publishers and song downloads. A Paycento account is linked to a user's Facebook, Twitter or LinkedIn account and allows for payment with a single click. Reuters (4/2) LinkedInFacebookTwitterGoogle+Email this Story
  • Apple TV's future hinges on content deals, ad support
    Apple faces a rough road ahead getting ad support for its TV product, according to a Barclays report speculating about its future. Though the report suggested an Internet-connected Apple TV could win market share by the strength of its product design and integration with other Apple devices, its future as an advertising medium might be limited by available content and broadband usage caps from ISPs. MediaPost Communications/MediaDailyNews (4/2) LinkedInFacebookTwitterGoogle+Email this Story
  Agency News 
  • ANA: Marketers ask agencies to share the pain
    Of budget-challenged clients, 52% plan to ask their agencies to be frugal and cut back on internal costs, but the 17% asking for reduced agency compensation is the lowest tally reported since 2008, per an Association of National Advertisers survey. The most favored solution for agencies is cutting back on travel costs, with 68% of respondents supporting the move. Advertising Age (tiered subscription model) (4/2) LinkedInFacebookTwitterGoogle+Email this Story
  Marketer News 
  • Hearst and other pubs vie for presence on Pinterest
    Hearst is looking closely at how to exploit the visually oriented social network Pinterest for the publisher's titles. Spurred by rivals generating traffic from Pinterest, Hearst executives are experimenting with Elle magazine now. Other publishers such as Martha Stewart Living Omnimedia and Conde Nast are attracted to Pinterest's demo of 25-to-44-year-old educated women. Advertising Age (tiered subscription model) (4/2) LinkedInFacebookTwitterGoogle+Email this Story
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  Interactive Media 
  • Yahoo! renews several Web series, plans 3 more shows
    Yahoo! will renew seven of its eight women-oriented Web video series. The shows received between 1 million and 3 million unique views in February and are among the top 25 viewed online series. Yahoo! has also green-lighted three new series. Producers say they prefer the format because it gives shows time to grow. Advertisers like it too. "Yahoo's women's slate significantly outperformed the other video programs supporting the 2012 Toyota Camry launch campaign," said Toyota's Dionne Colvin. Adweek (4/2) LinkedInFacebookTwitterGoogle+Email this Story
  • Pepsi aims Brisk promo at heavy gamers
    Pepsi is using an M-tag from Microsoft on one-liter bottles of Brisk iced tea bottles to give Xbox 360's Kinect players a virtual podracer for a new "Star Wars" game. Brisk was chosen by Pepsi to introduce the M-tag on this promotion because Brisk drinkers are 77% more likely to play video games 20 or more hours a week, Brisk brand manager Chris Oates said. USA TODAY (4/2) LinkedInFacebookTwitterGoogle+Email this Story

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  IAB News 
  • IAB Digital Video Marketplace: Register Now
    The rapid evolution of digital video platforms and technologies creates endless opportunities for brands to connect relevant content with consumers on a personal level, anytime, anywhere, and on any screen. With this explosive growth comes enormous challenges in discovery and distribution, buying and selling, and metrics and measurement. The IAB Digital Video Marketplace on April 10 in New York City addresses all of these challenges with actionable insights from the industry leaders driving innovation in the ecosystem. Register now at LinkedInFacebookTwitterGoogle+Email this Story
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Position TitleCompany NameLocation
Sales Manager/DirectorTaykeyNew York, NY
CNBC Digital Sales Research ManagerNBC UniversalNew York, NY
Field Marketing, Social Media SpecialistStarwood Hotels & ResortsMultiple Locations, United States
Director, Field MarketingStarwood Hotels & ResortsScottsdale, AZ
VP of Advertising SalesdeviantARTHollywood, CA
Senior Director Advanced Media Comcast Philadelphia , PA
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--Antoine de Saint-Exupery,
French writer

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