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April 25, 2012
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Setting the Example 
  • L'Oréal has skin in the CSR game
    L'Oréal is using "sustainable innovation" in order to go green, the cosmetics giant announced in a new sustainable-development report. The company's laboratories are churning out artificial skin to eliminate the need for animal testing, and are increasing their use of green-chemistry and plant-based products. "Just as beauty is more than skin deep, L'Oréal’s sustainability report is more than just a great layout and alluring pictures," writes Leon Kaye. (4/23) LinkedInFacebookTwitterGoogle+Email this Story
Creating Accountability 
  • Microsoft turns to data to cut 10% of its energy use
    Microsoft is working with software company OSIsoft to collect a torrent of data about energy use at its facilities in Washington state. Tracking employee behavior and energy use in real time could allow the tech giant to shave at least 10% off its energy bills, officials say. "Every sustainability strategy should be built on a solid foundation of data collection," said Andrew Fanara, OSIsoft's chief sustainability strategist. (4/24) LinkedInFacebookTwitterGoogle+Email this Story
Green Marketing 
  • Green marketing is next on Unilever's CSR to-do list
    The next step in Unilever's sustainability strategy will be to incorporate green messaging into its branding and marketing efforts, says Chief Marketing Officer Keith Weed. The aim is to turn the Unilever corporate brand into a de facto eco-label, Weed explains. "I don't want people to have to worry about whether this product has a better sustainability profile than another. ... If you see the Unilever 'U' logo on an ad or on a product, that gives you the reassurance that we've done our homework." (U.K) (free content) (4/25) LinkedInFacebookTwitterGoogle+Email this Story
  • Honest Tea "recycles" customers' Facebook posts
    Honest Tea has launched a Facebook application that "recycles" users' old status updates by dredging up past messages and re-posting them, along with a brief message explaining the importance of recycling. App users also receive points toward eco-products from Recycle Bank. ClickZ (4/23) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 

The Responsible Leader 
  • Why your workers should run your workplace giving program
    Companies should take an employee-driven approach to corporate philanthropy and workplace giving, writes Kal Stein. Allowing workers to steer such programs boosts engagement and curtails any resentment or partisanship that might otherwise undermine corporate CSR efforts. "Whether or not you believe that corporations are people, this is proof of the good things that can come from corporations letting their people drive the agenda," Stein writes. CSRwire Talkback blog (4/23) LinkedInFacebookTwitterGoogle+Email this Story
Powering Tomorrow 
  • Study: Wind power costs less than solar in 6 developing countries
    Researchers from the Swiss Federal Institute of Technology found that the projected cost of wind power was lower than solar-generated energy in Brazil, Egypt, India, Kenya, Nicaragua and Thailand, according to a report published in Nature Climate Change. Wind power costs were 2.2 to 4.5 times lower compared with solar power in the six countries, and the gap in prices are expected to remain until at least 2020, the study found. (4/23) LinkedInFacebookTwitterGoogle+Email this Story
Engage. Innovate. Discuss. 
  • 3 ways to help your organization soar to success
    Leaders need three things to keep their organization flying high, says Craig Fuller, CEO of the Aircraft Owners and Pilots Association. First, develop a clear strategy; next, recruit the best people you can find; and finally, make sure that you have the right people in the right roles. "Get these things right, and success will follow," Fuller promises. SmartBrief/SmartBlog on Leadership (4/25) LinkedInFacebookTwitterGoogle+Email this Story
Editor's Note 
  • Connect with us on Twitter
    Follow SB_GreenBiz on Twitter for more sustainability news from SmartBrief on Sustainability's lead editor, James daSilva. Join the conversation. LinkedInFacebookTwitterGoogle+Email this Story
Participation and volunteering is more an expectation in the workplace now than it ever has been. You can only lose by not providing these opportunities."
--Michael Carren, JPMorgan Chase's director of global philanthropy, as quoted by the CSRwire Talkback blog
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