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April 4, 2012
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Location in the Language of Business

  Location Ecosystem 
  • Why businesses must put their data in a geographic context
    Location-based business-intelligence technology isn't just about determining where a person is or where they are going -- it can also help monitor marketing campaigns or inventory levels, Google's Sanjay Patel says. Almost 75% of tech leaders aren't using their analytics tools effectively because they fail to consider data in a geographical context, Patel says. "We have a saying in the geography world, which is that 'data is king.' If you can't put data onto a map and understand it, then you're in the wrong line of business," he says. Techworld (U.K.) (4/3) LinkedInFacebookTwitterEmail this Story
  Industry Applications 
  • AT&T AdWorks joins with Foursquare to link ads, location service
    AT&T AdWorks will begin testing a program with an undisclosed retailer that will let smartphone users check into locations via the Foursquare service through mobile ads provided by ad company Celtra. Celtra chose to include the Foursquare capability because of an "intersection of advertisers' interests in social, local and mobile," said Maria Mandel Dunsche of AT&T AdWorks. Adweek (3/27) LinkedInFacebookTwitterEmail this Story
  • Retailers see the appeal of location-based payments
    Location-based payment systems that don't require consumers to carry their credit cards or hand over cash not only speed the checkout process, they can also overcome consumers' psychological barriers to spending, writes Jon Bruner. Companies including LevelUp and Dwolla say these features are increasingly appealing to retailers. Forbes (4/2) LinkedInFacebookTwitterEmail this Story
  • Hertz and Zipcar are using RFID to simplify car rentals
    Both Hertz and Zipcar are using RFID technology to make renting vehicles easier. Users swipe their key fob or RFID-equipped cards over readers attached to the car's windshield to confirm their rental, and press a button inside the car to signal when their rental ends. The system then tracks mileage to make billing easier. Hertz is upgrading its phone apps to allow customers to use smartphones instead of fobs. (4/3) LinkedInFacebookTwitterEmail this Story
  • Other News
  Business Strategy and Planning 
  • Use location marketing without scaring customers
    Smartphones with built-in location applications are an easy marketing vehicle for businesses, but there are rules to follow so that you don't creep out customers who worry about being tracked, experts say. Businesses need to make sure the apps they use are from legitimate providers, that customer data are secure and that their customers have specifically agreed to receive offers. Entrepreneur magazine (4/2012) LinkedInFacebookTwitterEmail this Story
Learn how to incorporate Location and Mobile Marketing in your business strategy. #MENGonline a network of close to 2,000 CMOs is organizing a Mobile Marketing Virtual Summit on 04/18. Learn more at — Leading figures in the industry, Free ebook, 30 days access to conference recordings, best value.
  Industry Association News 
  • What is most important in a location intelligence application?
    Accuracy  40.00%
    Context  20.00%
    Access to real-time information  20.00%
    Ability to visualize data on a map  20.00%
    Ability to mash up datasets  0.00%
Learn more about LBx ->What is LBx?  |  LBx Articles  |  The Location Forum  |  Imaging Notes  |  Contact LBx

If you would persuade, you must appeal to interest rather than intellect."
--Benjamin Franklin,
American statesman and inventor

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