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May 8, 2013
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Put your money where your market is

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  Local Markets 
  • Scripps, Crown Media finished Q1 on positive revenue note
    Revenue for lifestyle TV companies Scripps Networks Interactive and Crown Media Holdings was up in Q1, with the former posting 11% growth to $594 million and the latter a 2% increase to $83.8 million, compared with the same period in 2012. However, Scripps, because of higher programming costs, saw its profit fall slightly to $108 million. Meanwhile, Crown, parent of the Hallmark Channel and Hallmark Movie Channel, saw its profit rise $2.2 million to $14.5 million. The Hollywood Reporter (free content) (5/2), Broadcasting & Cable (5/2) LinkedInFacebookTwitterEmail this Story
  Campaigns and Agencies 
  • RadioShack sets TV campaign to youthful Beats
    RadioShack is targeting younger consumers with a TV and social media campaign for the Beats by Dr. Dre Pill portable speakers that features Robin Thicke performing his new single "Blurred Lines." The ad is set for MTV, VH1, Spike, Comedy Central and the NBA Finals, with behind-the-scenes footage posted to the retailer's Facebook page. MediaPost Communications/Marketing Daily (5/1) LinkedInFacebookTwitterEmail this Story
  Next Gen Advertising 
  • Comcast, Mediaocean team up for automated TV ads
    Comcast's cloud-based AdDelivery platform for spot TV ads is now featuring automated TV planning and buying software from independent ad tech firm Mediaocean. The combined product, Mediaocean Optica, promises to "help bridge the divide" between those who slot ads on stations and units responsible for creative and making sure ads conform to agency and network technical standards, according to the partners. Multichannel News (5/5) LinkedInFacebookTwitterEmail this Story
  Programming News 
  • USA's push for laughs offers risks, potential rewards
    USA Network next season aims "to challenge the audience" with a new slate of original comedies and unscripted series, according to Jeff Wachtel, the network's co-president. "We have a reservoir of good will," he said. "Now that's great, but it's also a trap. Because if anybody imputes a formula to you, you really are in danger of being formulaic." The shift beyond its trademark light dramas will help USA to accommodate hit ABC sitcom "Modern Family," reruns of which begin airing on the network this fall, according to this article. The New York Times (tiered subscription model) (5/5) LinkedInFacebookTwitterEmail this Story
  Digital Media 
  • Huffington Post, Digitas partner for real-time native ads
    Digitas is partnering with The Huffington Post to bring rapid-response native ads to the publisher's front page. The deal will allow Digitas clients to quickly post ads to the HuffPo front page, effectively fusing the site's "Brand as Newsroom" strategy with Digitas' BrandLive newsroom. Brand ads will be posted within two hours of being submitted, officials said, allowing them to tap into trending issues and current events in real time. Advertising Age (tiered subscription model) (5/2) LinkedInFacebookTwitterEmail this Story
All truly wise thoughts have been thought already thousands of times; but to make them truly ours, we must think them over again honestly, till they take root in our personal experience."
--Johann Wolfgang von Goethe,
German writer, artist and politician

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