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April 17, 2012
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Today's Buzz 
Network Update 
  • Facebook channels Google+ with larger profile photos
    Days after Google+ unveiled a redesign, Facebook has given the layout for its Timeline pages a refresh, introducing slightly larger profile pictures that reflect some of Google+'s changes. The facelift is only for personal pages for now; it isn't known whether brands will also get the update, Emil Protalinski writes. "[I]f the company does end up unifying the profile picture size for Facebook Pages, it will break a lot of designs that businesses worked hard on," Protalinski writes. ZDNet/Friending Facebook blog (4/16) LinkedInFacebookTwitterGoogle+Email this Story
Ideas in Action 
  • Demand for Facebook ads lifts rates
    Although ad rates for Facebook are on the rise, click-through rates are declining, TBG Digital reports. The study found that ad rates for typical units were up 15% but the click-through rate was down 8% compared with the prior quarter. An analyst explained the apparent contradiction by pointing to high demand coupled with a rise in the number of ads per page. MediaPost Communications/Online Media Daily (4/16) LinkedInFacebookTwitterGoogle+Email this Story
  • How customers' online comments can motivate workers
    Social media and the flood of online customer comments it brings each day can be a powerful tool when it comes to motivating employees to provide excellent service, say experts including Randy Stanley, vice president at Parasole Restaurant Group. "They now recognize and accept that everyone is a critic and that they can read about their performance on the Internet daily, good or bad." PizzaMarketplace.com (4/16) LinkedInFacebookTwitterGoogle+Email this Story
  • Social moms are a top target for big brands
    A growing number of moms are turning their parenting blogs into social media empires, and are attracting the attention of big-brand marketers along the way. The best parent-bloggers are savvy self-promoters on Facebook, Twitter, Pinterest and YouTube, making them especially attractive to brands. "These moms are cybercelebrities selling their identities and endorsements. They give advertisers the ability to reach moms through multiple channels," BSM Media CEO Maria Bailey says. The Miami Herald (free registration) (4/12) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Social sites help shape millennials' purchase decisions
    A third of Generation Y shoppers say they're more likely to buy products from brands with Facebook pages, compared with 17% of non-millennials, according to a Boston Consulting Group study. "Perhaps not surprisingly, social media is the best way to reach millennials," study author Christine Barton says. Luxury Daily (4/17) LinkedInFacebookTwitterGoogle+Email this Story
 
The Takeaway 
 
  • How to hack your Pinterest photos
    An tool from Eugene Chen lets Pinterest users chop up a single photo into tiles that create an image-mosaic when pinned to a board in the correct order. That allows users to create single-image boards with a powerful visual impact, Amy-Mae Elliott writes. Mashable (4/16) LinkedInFacebookTwitterGoogle+Email this Story
  • 7 ways to build buzz on Tumblr
    Tumblr is a great platform for brands, but you need to be sensitive to the site's users' specific sensibilities, Kevin Allen writes. Aim for content-rich, image-heavy posts that deliver real value to your readers, and don't try too hard to go viral. "[M]emes aren't created. They just happen. Brands who try to force it in this medium will find themselves on the wrong side of ridicule," Allen writes. Ragan.com (4/17) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • Researchers turn swarms of crabs into a computer
    Japanese researchers have built a computer using stampeding soldier crabs in place of electrons. Researchers used shadows similar to those of crab-eating birds to startle the shellfish, which then panic and run in a predictable manner through carefully constructed passageways. The movements and collisions of the crabs can then be used to simulate the logic gates found in conventional computers. Wired.com/Wired Enterprise blog (4/14) LinkedInFacebookTwitterGoogle+Email this Story
 
Position TitleCompany NameLocation
PR & Social Media ManagerDrexel e-Learning, Inc.Greater Philadelphia Area, PA
Social Media Marketing SpecialistCventWashington, DC
Social Media ManagerSinclair Broadcast Group, Inc.Hunt Valley, MD
Click here to view more job listings.

Featured Content 
 

SmartQuote 
People buy from people they like."
--Teana McDonald, founder of My Little Diva Accessories, as quoted by The Miami Herald
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.
 

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