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April 3, 2012
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News for marketers on the boomer and senior markets
  Trends and Insights 
  • The economic realities of a gray America
    The graying U.S. population threatens to turn the predictions of Thomas Malthus upside down, as we face the prospect of not having enough people in their productive years to provide for an older population, according to new demographic research. But solutions are available, including a wider opening of immigration laws to accommodate productive foreigners who would otherwise have to leave once they graduate from college. (3/26) LinkedInFacebookTwitterEmail this Story
  • Cities are unprepared for the wave of aging residents
    Just as urban services for the aging and elderly are most needed with the influx of the aging boomer cohort, many communities are doing little or cutting back. One set of surveys, by the National Association of Area Agencies on Aging, finds few cities were preparing in any way to meet the needs of their older residents. And federal cutbacks aren't helping as cities face "one of those bottomless pits of need and demand," said Cindy Farson, executive director of the Central Ohio Area Agency on Aging. USA TODAY/The Associated Press (3/25) LinkedInFacebookTwitterEmail this Story
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  • Need is great for financial advice in the boomer retirement market
    The financial advice industry has a big job on its hands with older boomers facing retirement years lacking, by a large margin, the funds needed to survive, writes Somnath Basu at Financial Advisor. Those in the industry should resist the temptation to focus on boomers with annual income over $150,000, as the great majority with less than that need and can use the help more. Financial Advisor (4/2012) LinkedInFacebookTwitterEmail this Story
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  • Friendly robots may be an answer to obesity
    A robot coach is the latest attempt to address a growing epidemic of obesity. Inventor Cory Kidd combines psychology and robotics in the device, which addresses users in a soothing voice and tailors its diet message according to a person's day-to-day needs. And as for people who access diet advice on a screen, studies show that users "remain engaged longer with the robot and find the information presented more informative and credible," Kidd said. Fast Company online (3/22) LinkedInFacebookTwitterEmail this Story
  • Australia's seniors are no laggards online
    With a little incentive, Australia's seniors are as enthusiastic as younger generations in accessing the Internet for everything from social networking to banking, according to a report by the Council on the Ageing. The senior digital profile defies Australian stereotypes of tech-averse seniors with, for instance, two-thirds of respondents over 85 saying they use online banking and more than half between 65 and 85 saying they go online to book lodging. The Age (Melbourne, Australia) (3/29) LinkedInFacebookTwitterEmail this Story
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Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away."
--Antoine de Saint-Exupery,
French writer

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Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.

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