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April 2, 2012News for professionals in the dairy foods industry

  Industry News 
  • Other News
  The Market 
  • Kraft shifts to beverages for sales increase
    Kraft Foods will split its refreshment business from the rest of the line this year. "We're showing that we can, by expanding or reframing a lot of existing brands, drive growth at a really good clip," said Doug Weekes, vice president of Kraft's refreshment-beverage division. Products included in the split are powdered drink Crystal Light, juice pouch Capri Sun and water flavoring MiO. The Wall Street Journal (4/1), Fox Business/Dow Jones Newswires (3/30) LinkedInFacebookTwitterEmail this Story
  • Study shows strength of Starbucks, Dunkin' brands
    In a study by CustomersDNA, 61% of respondents who said they drink coffee at home said they don't buy coffee from Starbucks, Dunkin' Donuts and other quickservice restaurants. Yet the same group said they purchase Starbucks and Dunkin' coffee at retail stores 15% of the time, a "testimony to the powerful brand images that these QSRs have created,” said Dave Jenkins, a partner in the research and consulting firm. MediaPost Communications/Marketing Daily (3/28) LinkedInFacebookTwitterEmail this Story
  • Starbucks to employ 30,000 in China by 2015 Starbucks plans to triple its store count in China from 500 to 1,500 and grow from 10,000 to 30,000 workers there by 2015, executive John Culver said Sunday. The coffee chain's Asia-Pacific sales rose 38% in the quarter ended Jan. 1, and Starbucks also plans to boost its growth in other Asian markets and open its first stores in India and Vietnam this year. The Wall Street Journal (4/1) LinkedInFacebookTwitterEmail this Story
  Health & Nutrition 
  • Yogurt intake may curb inflammation markers in type 2 diabetes
    Consuming a vitamin D-fortified yogurt drink helped type 2 diabetes patients attain significant reductions in C-reactive protein levels as well as interleukin proteins and other inflammation markers, according to an Iranian study in the Journal of Clinical Endocrinology and Metabolism. Researchers also noted improved vitamin D status among people consuming the fortified drinks. MedPage Today (free registration) (3/30) LinkedInFacebookTwitterEmail this Story
  • Sales of specialty food and drinks climbed 6.9% last year
    The National Association for the Specialty Food Trade reported that retail and foodservice sales of specialty food and drinks increased 6.9% in 2011, to more than $75 billion. The category was led by cheese, with $3.44 billion in sales, and the fastest-growing segment was functional beverages. Progressive Grocer (3/29) LinkedInFacebookTwitterEmail this Story
  Best Practices 
  • How to get started using content marketing
    The concept of content marketing is getting more popular because of the rise of social media and the fact old advertising techniques are offering diminishing returns, writes Hollis Thomases of Web Ad.vantage. But before jumping into content marketing, it's important to understand what you want to get out of it and to figure out who will be involved with the process, she writes. "Focus on learning what your buyers need to know to reach objectives and give it to them in digestible ways they will value," Ardath Albee recommends. Inc. online/Digital Entrepreneur (3/29), Marketing Interactions Blog (3/29) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  Food Safety 
  IDFA News 
  • IDFA tools help members navigate through FDA inspections
    Is your company ready for aggressive inspections now being pursued by the Food and Drug Administration? Prepare for inspections and develop effective plans for recalls and crisis management using IDFA's updated "FDA Inspection Manual and Recall Guide." Learn the regulatory basis for FDA's authority and practical tools for dealing with investigators from IDFA's webinar "FDA Inspections: What You Need to Know." Visit IDFA's Online Bookstore for details and to order. LinkedInFacebookTwitterEmail this Story
  • Bring your voice to Washington for IDFA's legislative 'fly-in'
    Registration is now open for IDFA's 2012 Washington Conference, the industry's legislative fly-in, scheduled for June 20-21, in Washington, D.C. With the Farm Bill debate in full force this year, the emphasis will be on getting to Capitol Hill for face-to-face meetings with members of Congress, as well as meeting with administration officials. The conference also will feature a briefing by IDFA's policy experts on pending legislation, a Family Fun Program and the 30th annual Capitol Hill Ice Cream Party. Register today. LinkedInFacebookTwitterEmail this Story
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  World Markets 
A camel is a horse designed by committee."
--Sir Alec Issigonis,
Greek-British car designer

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