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November 7, 2012
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Put your money where your market is

  Top Story 
  • Latest big storm improves The Weather Channel's ad forecast
    The Weather Channel during its coverage of Hurricane Sandy tried to walk the line between trying to maximize additional marketer interest because of the impending storm and not wanting to exploit the event -- the channel cut back on ads at certain points and didn't boost fees excessively. The intense interest in the storm attracted movie studios and other new ad clients, as well as traditional weather-related marketers, such as insurance companies and businesses marketing generators. Advertising Age (tiered subscription model) (11/5), Broadcasting & Cable (11/4) LinkedInFacebookTwitterEmail this Story
  Local Markets 
  • BeIN SPORT makes winning play for Time Warner Cable, Bright House
    Time Warner Cable and Bright House Networks have each announced they will carry a new 24-hour worldwide channel offering live soccer matches and other global sports. BeIN SPORT will be added to the cable providers' lineups as separate English- and Spanish-language channels, as well as on demand and via TV Everywhere extensions. TVNewsCheck (free registration) (11/2) LinkedInFacebookTwitterEmail this Story
  • Cable nets help power News Corp. results
    News Corp., benefiting from the sale of NDS Group and a good performance from its cable networks, during its fiscal Q1 tallied net income of $2.23 billion, compared with $738 million for the same period in 2011. Cable revenue increased 16% to $2.45 billion, including an 8% rise in ad sales and 16% boost in affiliate fees. Fox News Channel was particularly strong, ending the Sept. 30 period as the fourth-most-popular ad-driven cable channel. The Wall Street Journal (11/6), Bloomberg (11/7), Adweek (11/6) LinkedInFacebookTwitterEmail this Story
  • Other News
  Campaigns and Agencies 
  • Lexus brand to be integrated into USA's "Suits"
    Lexus, as part of a new multiplatform push to appeal to a hipper demographic, has teamed up with USA Network to incorporate its models into the show "Suits." The tie-in includes interactive games, video clips and Facebook and Twitter posts, as well as a live chat for the season's conclusion. A TV campaign for the 2013 Lexus LS will air on CNN, TNT, ESPN and about 20 other cable networks. Forbes (10/31), MediaPost Communications/Marketing Daily (10/31) LinkedInFacebookTwitterEmail this Story
  Research and Report 
  Next Gen Advertising 
  • Over-the-top TV ad revenue expected to decline by 2017
    Advertising share of over-the-top TV services' revenue is expected to decline to 51% by 2017, according to Global Information. OTT businesses, such as Hulu Plus, currently generate $6 billion in overall revenue. The report expects 480 million homes in 40 countries will be watching online television in the next five years, up from 182 million in 2010. MediaPost Communications/MediaDailyNews (11/2) LinkedInFacebookTwitterEmail this Story
  Programming News 
  • Telethon for hurricane relief is a big success
    The live, one-hour telethon for Hurricane Sandy victims on Friday night that aired on NBC and other NBCUniversal networks brought in almost $23 million in contributions for the American Red Cross. "Hurricane Sandy: Coming Together" generated a greater amount of phone calls and online activity than any Red Cross telethon since 2007, according to the organizations. Multichannel News (11/3) LinkedInFacebookTwitterEmail this Story
  • "The Walking Dead," cable have reach with 18-49 demo
    AMC now has a "megahit" in "The Walking Dead," which is the top-rated show among the 18-49 segment in cable and broadcast. Other shows, such as FX's "Sons of Anarchy" and "American Horror Story," are also faring well, as part of a trend of cable series' clicking in the 10 p.m. hour, according to John Landgraf, FX Networks' president and general manager. "The state of the art has shifted from broadcast networks to basic and premium cable. When you get to people under 35, in their adult life the broadcasters haven't been as dominant, and they just view the world differently." TV Guide Magazine (11/2) LinkedInFacebookTwitterEmail this Story
  Digital Media 
  • Native ads fail to impress in survey
    Native ads -- those that are disguised as content -- may not be the answer marketers are looking for, according to a survey by Harris Interactive conducted for MediaBrix. More than half of those polled said native ads "negatively impacted or had no impact on their perception of the brand being advertised," writes Lucia Moses. Sponsored video ads fared worst in the survey, with Facebook's Sponsored Stories and Twitter's Promoted Tweets also neutral to negative. A Facebook representative criticized the methodology and pointed to examples of higher engagement via Sponsored Stories. Adweek (11/5) LinkedInFacebookTwitterEmail this Story
  • Digital targeting could be the real U.S. election winner
    President Barack Obama and challenger Mitt Romney's campaigns have embraced digital ad targeting far more whole-heartedly than have commercial advertisers, writes L. Gordon Crovitz. The victor should remember that when it's time to consider regulating the digital ad business, Crovitz asserts. "Whoever wins the White House on Tuesday should give credit to how his campaign made smart use of targeted advertising online -- and then let the Internet continue to evolve without getting in the way," he writes. The Wall Street Journal (11/4) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Success is often just an idea away."
--Frank Tyger,
American cartoonist, columnist and humorist


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