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December 27, 2012
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Stories from the Street 
  • How a business owner saved Christmas for one Wis. family
    After Scott Petersen, president of PointOne Recruiting Solutions in Racine, Wis., heard that Christmas presents had been stolen from a local family, he decided to take action. Petersen had an employee deliver a present for each child and gift cards worth $500 to make up for the loss. "Christmas is really about the memories," Petersen said. The Journal Times (Racine, Wis.) (12/24) LinkedInFacebookTwitterGoogle+Email this Story
Caring for Customers 
  • How to enhance your customers' experience
    There might be a number of steps you can take to improve the customer experience your business offers, writes D. Daniel Ziv of Verint. "Taking ownership of the customer experience can be achieved in many ways, from small gestures to strategic business shifts." You can look for ways to enhance the experience by paying attention to what your customers are telling you, he writes. MediaPost Communications (12/26) LinkedInFacebookTwitterGoogle+Email this Story
  • Make the most of your marketing videos with social media
    Creating online videos can be a good way to spread the word about your brand and enhance your social media marketing efforts. It's important to add a call to action to your online videos and to take a customer-focused approach to marketing, Melody King of Treepodia writes. "Allow customers to upload their own videos describing experiences with your products and services, or as responses to your videos," she advises. Duct Tape Marketing (12/20) LinkedInFacebookTwitterGoogle+Email this Story
Keeping Shop 
  • How employee freedom can help your business
    Granting your workers some degree of independence might be good for your business, according to researchers at Cornell University. You can get started by allowing your employees to make choices and by abandoning the idea of the 40-hour workweek, Jan Fletcher writes. It's also important to make sure your employees aren't bullying one another. "Nothing can diminish a sense of autonomy quicker than an overbearing boss or a tyrannical co-worker," she writes. Intuit Small Business Blog (12/26) LinkedInFacebookTwitterGoogle+Email this Story
  • Keys to a valuable mentoring relationship
    There are certain characteristics you should look for in a mentoring relationship, according to Sharon Straus of the University of Toronto. It's important for mentors and their mentees to have respect for one another and to have common values. It's also a good idea to set clear expectations for the relationship, Straus notes. Entrepreneur online/The Daily Dose blog (12/26) LinkedInFacebookTwitterGoogle+Email this Story
Managing the Money 
  • Take advantage of the latest financial-management trends in 2013
    The growth of cloud computing and mobile technology will have a significant impact on the business landscape in 2013, Denise O'Berry writes. You can take advantage of these trends in several ways such as by using mobile applications to manage your finances and by using networks such as Biz2Credit as you search for loans. Small Business Trends (12/20) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Why business owners shouldn't stress about the political climate
    Business owners should focus on factors they can control rather than on the political wrangling in the nation's capital, according to Brian Hamilton of Sageworks. "Become monomaniacal about what you can do and about customer satisfaction," he advises. It's also important to note that, despite the political uncertainty, there are some positive economic signs. Inc. online (free registration) (12/26) LinkedInFacebookTwitterGoogle+Email this Story
News You Can Use 
Featured Content 

[T]he average small business owner should focus on factors he or she can control, rather than worrying about the outcome of an election, or a Congressional resolution."
--Brian Hamilton, co-founder and CEO of Sageworks, writing at Inc. online
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