| April 17, 2012 | News for marketing professionals |
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- Domino's doesn't change its business model abroad
Domino's Pizza is in global growth mode but, unlike rivals including Pizza Hut, it isn't tailoring its menus or business model to cater to local tastes, this story says. The takeout and delivery pizza chain has flourished in India, where it has grown to 440 stores, but industry experts say it may be tougher to make it big in China and other markets without tweaking the concept. The Wall Street Journal
(4/17)      
| Market Trends | | |
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- Investors are bullish on mobile media
Advertising revenue is behind the curve of the rising smartphone, with companies boasting billion-dollar-plus valuations such as Instagram, Pandora and Millennial Media still not able to turn a profit via advertising on the burgeoning medium. Still, investors are bullish on the sector, as mobile shopping, spending on mobile games and mobile advertising become more commonplace. The Wall Street Journal
(4/16)
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- AOL looks to sell marketers on ratings points
AOL is hoping that its partnership with Nielsen to sell online ads based on a television-like gross ratings points system will give it a badly needed edge. With eMarketer predicting that AOL's share of online ad revenue may drop again, to 2.4% in 2012, AOL is counting on a bump from the novel approach to selling online ads. The Wall Street Journal
(4/16)
| Multicultural Marketing | | |
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| People & Personalities | | |
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- Genachowski chides those bucking FCC political ad rules
Federal Communications Commission Chairman Julius Genachowski laid down the gauntlet regarding new mandates to put political spending figures online, calling out the stations resisting the effort at the National Association of Broadcasters convention. NAB President Gordon Smith said resistance to the FCC stems from the different rules for cable, putting broadcasters at a competitive disadvantage. Los Angeles Times/Company Town blog (tiered subscription model)
(4/16), Variety (subscription required)
(4/16)
| AAF Spotlight | | |
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- ADMERICA! 2012: The Golden Age of Everything
ADMERICA! connects all aspects of the advertising industry. Influential agencies, clients, media companies, suppliers, and colleges from across the country will address how to thrive in a recovering economy and how the changing culture of business and consumers is impacting our industry.
ADMERICA! 2012, being held June 2-June 5 in Austin, Texas, explores The Golden Age of Everything. Topics will include music, creative, social media, online deals, mobile, TV, digital, movies, gaming, sports, apps, and more!
This year's conference will be held at the Hilton Austin hotel. For more information visit www.admericaaaf.org or find us on Facebook!
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