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December 21, 2012
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  • How retailers can protect their customers' credit cards
    You can help prevent credit card fraud at your business by ensuring that your company is compliant with Payment Card Industry standards, Sage Payment Solutions says. It's also important to keep detailed credit card records and to have your employees check over payment-processing equipment to make sure it hasn't been tampered with. SmallBizTechnology.com (12/18) LinkedInFacebookTwitterEmail this Story
  Customer Satisfaction & Marketing 
  • Post videos, then practice some patience
    Web marketers can get plenty of mileage out of online video campaigns, but they need to commit, writes CJ Bruce. Unrealistic expectations of quick results and viral buzz seldom lead to success. "Putting up a single video and waiting for the revenue to start rolling in isn't a content strategy," he adds. Intuit Small Business Blog (12/20) LinkedInFacebookTwitterEmail this Story
  • 4 tips for cost-effective social media marketing
    The first step to a successful social media marketing campaign is to reach out to your current customers, writes Liana Evans. "Knowing your audience or demographic you want to connect with will help you pinpoint where it is you need to engage," she writes. Also, educate your employees about social media, and tell your customers how to find you on social sites. ClickZ (12/20) LinkedInFacebookTwitterEmail this Story
  Management & Leadership 
 
  • Good leaders are great communicators
    Would-be leaders should prioritize developing their communication skills, writes Gretchen Rosswurm. That means mastering public speaking, corporate communications and interpersonal communication skills. "You may be hired for what you know, but you'll be promoted for your ability to influence people," Rosswurm writes. SmartBrief/SmartBlog on Leadership (12/18) LinkedInFacebookTwitterEmail this Story
  • How to lead like Santa
    There's a lot that business leaders can learn from the example set by Santa Claus, writes Lindsay Olson of Paradigm Staffing. You can take a page out of Santa's book by doing extensive planning, offering positive feedback to your employees and focusing on keeping your workers happy. "Slave driving never got long-term positive results, so consider how to make your work environment one that your staff wants to come to each day," she writes. U.S. News & World Report/On Careers blog (12/20) LinkedInFacebookTwitterEmail this Story
  • How to conquer your controlling tendencies
    If you feel the need to control other people, it could be because you are letting your anxiety run your life, writes Shelley Prevost, co-founder of Lamp Post Group. You might be a control freak if you micromanage other people or are overly judgmental, she notes. "Rather than attempt to control everyone else, work on becoming a better version of yourself," she advises. Inc. online (free registration) (12/17) LinkedInFacebookTwitterEmail this Story
Most small business owners know the importance of managing credit effectively and that a "one size fits all" model won't work. Use Managing Credit - Made Simpler to find the right credit management model for your business and to help identify strategies to ensure you are on top of your business's financial condition.
  Funding & Finance 
  • 5 reasons to use an automated payroll system
    There are several advantages to using a direct-deposit system to pay your employees; for example, it can allow you to save money on paper, postage and other items, writes Stephanie Faris. In addition, automated payroll systems can let you access reports that may be useful for your company. "You'll also be able to export your information to bookkeeping software, which helps you more easily manage your budget," she writes. Intuit Small Business Blog (12/19) LinkedInFacebookTwitterEmail this Story
  • Number of small businesses that would feel a tax hike's effect unknown
    President Barack Obama wants to allow tax rates to rise for people who earn more than $400,000 a year; Speaker of the House John Boehner, R-Ohio, has suggested using $1 million as the threshold for tax increases. The impact of either proposal is hard to judge, but some small businesses probably would be affected. Raising rates for those who make more than $500,000 could affect 750,000 small-business owners, according to research by the Treasury Department. The Wall Street Journal (12/19) LinkedInFacebookTwitterEmail this Story
  Featured Content 
 

  BBB in the News 
  SmartQuote 
How we spend our days is, of course, how we spend our lives."
--Annie Dillard,
American author


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