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March 18, 2013News for the cable and broadband industry

  Business News 
  • Some viewers are upset about NY1's potential name change
    Time Warner Cable is getting some flak from the public for its plan to change the name of its NY1 regional cable news channel to TWC News, but the company is assuring viewers the new moniker doesn't signal a move away from its focus on the city's five boroughs. The name change is meant to add uniformity to Time Warner Cable's 17 local news stations and to help address the problem that "people who watch our stations, such as NY1, are loyal viewers, yet most people don't understand their connection to Time Warner Cable," according to the company. The New York Times (tiered subscription model)/City Room blog (3/15) LinkedInFacebookTwitterEmail this Story
  • YES Network, Comcast SportsNet Washington lead RSN field
    Although the YES Network is on track to finish 2013 in the top ad spot for regional sports networks, with $73.2 million in revenue, the channel is projected to be seventh for subscriber fees with $3.20 per subscriber per month. Comcast SportsNet Washington is expected to charge the highest subscriber fee of $4.33 a month, with Fox Sports North in second, with a monthly fee of $4.26. MediaPost Communications/MediaDailyNews (3/15) LinkedInFacebookTwitterEmail this Story
Why Warmth Is Critical to Your Career
If people think you have low interpersonal warmth, "you have something like a 1-in-2000 chance to make the top quartile of effectiveness as a leader," according to Kellogg School of Management Professor Loran Nordgren. Read more.
  Programming News 
  • Other News
eBook: Guide to Developing Your Tone of Voice
Tone of voice is how the character of your business comes through in the words you write and speak. Download this eBook to learn practical advice from some of the world's most noted tone of voice experts. It includes useful guides, examples, and worksheets. Download now!
  Eye on Video 
  • Hulu shows strength in videos served, ad minutes
    Hulu, amid uncertainty about its future, in February placed second to Google in the number of videos served, with 709.9 million to YouTube's 11.3 billion, according to comScore. Hulu outperformed Google in terms of ad minutes served, tallying 583 million to YouTube's 182 million. Although Hulu placed 13th for unique visitors, with 24.1 million, it claims an actual audience of 30 million uniques, if tablets, smartphones, connected TVs and other devices were included. Multichannel News (3/15) LinkedInFacebookTwitterEmail this Story
  • March Madness, TV Everywhere look like winning combo
    The number of people accessing the NCAA's flagship basketball tournament via Turner Sports' March Madness Live application is expected to grow, due to an uptick in the number of TV Everywhere homes from 75 million to 80 million and more awareness of how authentication works. The app will feature free streams of the tournament's 67 games, as well as social and interactive tools, with everything available via the Web, mobile devices and tablets. Multichannel News (3/16) LinkedInFacebookTwitterEmail this Story
  Marketing Trends 
  • Other News
  Hot Topics 

Top five news stories selected by CTAM SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Competitive Watch 
  • Verizon wants to pay for programming based on actual viewers
    Verizon Communications is trying to alter the fee structure for FiOS TV programming by negotiating payments based on the number of viewers for a network, instead of the current system of tying fees to the number of homes a channel reaches. Verizon is in negotiations with several "midtier and smaller" programmers, which it would not identify, said Terry Denson, its chief programming negotiator. The Wall Street Journal (3/17) LinkedInFacebookTwitterEmail this Story
  Association News 
  • CTAM Mark Awards call for entries closes March 27
    The Mark Awards is celebrating 30 years of identifying award-winning campaigns within the cable industry. Reflecting back, CTAM pulled together a collection of marketing campaigns from 1983 top honors to what's winning now. Mark your place in history; the deadline for entries is March 27. Enter now. LinkedInFacebookTwitterEmail this Story
  • Apple, Amazon loyalty adviser to speak at CTAM Unplugged
    On March 20, at the next CTAM UnPlugged, take a journey into the mind of the consumer with speaker James Kane. James will share his intriguing science into the human brain and the emotions that control all of our behaviors to uncover what makes someone truly loyal and how to transform that into a lifelong allegiance. Register now. LinkedInFacebookTwitterEmail this Story
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