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January 30, 2013
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Location in the Language of Business

  Location Ecosystem 
  • Why Walgreens' GIS manager wants location data used
    Walgreens' geospatial intelligence service manager Jillian Elder says she can envision a future in which GIS technology and spatial data are used across the company. Using a decentralized model will spread the use of the technology across the company without requiring every department to have a dedicated expert. "Done correctly, we hope to have a hub and spoke network across Walgreens of people using spatial analysis in different ways, but ultimately keeping the governance of a central organization to avoid redundancies or accidental silos," Elder said. LBx Journal (1/29) LinkedInFacebookTwitterEmail this Story
  Industry Applications 
  • Wendy's uses location data tools to better manage locations
    Wendy's employees will have easy access to demographics and sales records from more than 6,500 stores thanks to the integration of Esri Business Analyst. "The company's decision to integrate GIS as a scalable technology within its existing systems means that any staff member, from marketing to design, can gain the benefits of mapping intelligence without any training and at any time," Esri's Simon Thompson said. SmartBrief/SmartBlog on Food & Beverage (1/25) LinkedInFacebookTwitterEmail this Story
  • New GPS-based SAR system is tested in Alaska
    A new search-and-rescue program that utilizes GPS tracking devices is being tested in Alaska. In an emergency, the Enhanced Special Reporting Service sends an alert to Alaska Flight Services that includes the location of the aircraft in distress, eliminating the need for SAR crews to search the entire flight path. Flying online (1/25) LinkedInFacebookTwitterEmail this Story
  • U.K. city's residents can use location data to help fight crime
    The U.K.'s Greater Manchester Police have created an application that allows residents to track crime and find police stations. GMPolice for iOS also uses location data to show reports of missing people or wanted criminals in the nearby area. "We rely on the information that we get from people to help us to solve crimes. The app is a great addition that means people can send details no matter where they are, and help us to target criminals," Detective Superintendent Mark Smith said. (1/24) LinkedInFacebookTwitterEmail this Story
  • New app exchanges charity for user info
    Placed's Give 2 Charity application allows users to earn points that add up to donations for charities of their choice in exchange for opting in to the location measurement the company uses for marketing purposes. "This aggregation of location information provides businesses a better understanding of what consumers do in the physical world, helping drive actionable insights," Placed spokeswoman Sarah Radwanick said. SmartBrief/SmartBlog on Social Media (1/23) LinkedInFacebookTwitterEmail this Story
  Business Strategy and Planning 
  • Rep. Markey wants more info on Disney's interactive bracelet
    Rep. Ed Markey, D-Mass., is asking Disney for more information about how a new theme park-related device deals with children's personal information. Disney's radio frequency-enabled MagicBand bracelet can act as a credit card, room key or parking ticket, and the MyMagic+ system utilizes mobile apps to enhance a park tourist's experience. But "[w]hile the MagicBand sounds like it can do everything except make coffee, it acts more as a pass key than portable computer. It doesn't collect nor hold personal information. Nor does it use GPS to track location," writes Katy Bachman. Adweek (1/24) LinkedInFacebookTwitterEmail this Story
  Industry Association News 
  • Location intelligence infographics
    For infographics on location intelligence and location-based services, including Big Data, the application economy, business intelligence and bring-your-own-device, click here. LinkedInFacebookTwitterEmail this Story
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Resentment is like taking poison and waiting for the other person to die."
--Malachy McCourt,
Irish-American actor, writer and politician

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