| Knowledge for new solutions from the American Press Institute |  |
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| Revenue | | |
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- Digital subscriptions may find success in spite of a higher price tag
A number of magazine titles are seeking to recover some of the reader revenue they've lost over the years from deeply discounted print subscriptions by charging much more for digital subscriptions. Readers appear willing to pay up, judging by the success of Hearst's recent digital subscriber drive, which netted 800,000 readers in spite of an average digital subscription rate totaling almost twice what an average print subscription would cost at the onset. "We're using this new platform and the clear demand for all access to our content as a way to redefine our subscription offerings at a higher price," said Condé Nast President Bob Sauerberg. The Wall Street Journal
(1/18)     
- Owner of Chicago Sun-Times may be eying Tribune Co. assets
Now that Tribune Co. has emerged from bankruptcy with the expectation that asset sales will be in order, Wrapports, the owner of the Chicago Sun-Times, is reported to be exploring acquiring Tribune Co. assets. Sources, however, did not reveal whether Wrapports would contemplate acquiring the rival Chicago Tribune, which may go on the block if Tribune Co. decides to focus on its broadcast holdings. Crain's Chicago Business
(1/18)
- News outlets should set high bar for sponsored content
 Sponsored content, or advertising that looks like editorial content, is a fact of life these days, even though it can prove embarrassing -- as in the case of The Atlantic's digital publication of a sponsored ad for the Church of Scientology, writes Jeff Sonderman. To avoid that kind of fiasco, publications need to set standards for such content and demand that advertisers meet them, he writes. Poynter.org/Top Stories blog
(1/18)
| Innovation | | |
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- Circa mobile news service gets more funding
Lerer Ventures and Advancit Capital are among the big names contributing to $750,000 in additional funding for mobile news-delivery company Circa. The Circa news application allows users to follow developing stories in easily consumed pieces. Currently Circa is exploring new topic verticals, such as business and sports. TechCrunch
(1/19)
| Customer Intelligence | | |
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| Media Industry News | | |
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- WSJ, Reuters lose funding for YouTube channels
The Wall Street Journal's YouTube channel plans to stick around, but the fate of its Reuters' counterpart is uncertain, after the two channels lost their funding under YouTube's initial $150 million outlay to develop premium content. It is reported that 15 contractors who had been producing the Reuters channel are not being retained. PandoDaily
(1/18)
| Case Studies | | |
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- Why didn't Manti Te'o's story fall apart sooner?
The details of a hoax involving a fake deceased girlfriend of a Notre Dame football player were widely repeated as news for months by many news organizations, even though there were many ways journalists could have uncovered the truth earlier, writes Roger Yu. Information isn't being properly vetted by harried journalists rushing to be first, experts say. USA Today
(1/17)
| API News and Events | | |
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| SmartQuote | | |
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 | Give me six hours to chop down a tree and I will spend the first four sharpening the axe."
--Abraham Lincoln,
16th U.S. president
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| About API |
The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training,
research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the
headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation
into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.
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