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January 15, 2013
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The ClickBank Internet marketing newsletter providing weekly updates on the industry trends

  Industry News 
  • Start the year with these affiliate marketing resolutions
    With 2012 behind them, affiliate marketers have an opportunity to learn from the past as they strive to improve in the new year. Marketer Jennifer Ledbetter shares four resolutions aimed at helping marketers save time and make money, starting with doing at least one thing each day to make the business better. "Affiliate marketing is not about algorithms or black and white animals -- it's about people. Stick to that, and the rest will take care of itself," Ledbetter writes. Marketing Land (1/11) LinkedInFacebookTwitterEmail this Story
  • Privacy concerns could hold back Facebook ad network
    Facebook's efforts to create a mobile ad network could be held back by concerns over the network's privacy practices, agency executives say. The network has put the network on the back burner for now, and the future is in doubt, as media buyers are unlikely to want to commit until privacy issues are ironed out, explains Christian Juhl, president of Razorfish West. "Overall [Facebook needs] to be leading from the front, and right now I don't think there's good evidence that that's happening," he says. Advertising Age (tiered subscription model) (1/8) LinkedInFacebookTwitterEmail this Story
  • Yahoo faces uphill battle as audience declines
    Yahoo has seen steady declines in traffic to its homepage, Yahoo Mail and search pages, the three key sections of interest to potential advertisers, writes Kara Swisher. Reversing those declines is a critical challenge for CEO Marissa Mayer, but new data from comScore showed steeper and more widespread declines in the past two months. All Things D (1/9) LinkedInFacebookTwitterEmail this Story
  • Other News
  Trend Watch 
  • Marketers should get with the program
    Programmatic advertising is "the essential marketing trend of the moment," allowing publishers to serve up relevant ads based on Web users' browsing history, the brand e-mails they receive, and even their social networking activities, Dax Hamman writes. "When properly analyzed, data tell you what your users want, how they're behaving and the best ways to reach them -- essential factors to effective marketing," Hamman writes. eConsultancy.com (1/9) LinkedInFacebookTwitterEmail this Story
  • Other News
  Legal & Policy News 
  • Online sales tax debate rages on
    The debate over whether online retailers should be required to collect sales tax didn't die with Congress' failure to pass the Marketplace Fairness Act last year. In 2013, lawmakers are expected to again take up the issue, which often pits online retailers against bricks-and-mortar merchants who support using sales tax collections to level the playing field and state governments eager to raise revenue. Bloomberg Businessweek (1/10) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
You will do foolish things, but do them with enthusiasm."
--Sidonie-Gabrielle Colette,
French novelist and performer


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