| The ClickBank Internet marketing newsletter providing weekly updates on the industry trends |  |
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- Start the year with these affiliate marketing resolutions
With 2012 behind them, affiliate marketers have an opportunity to learn from the past as they strive to improve in the new year. Marketer Jennifer Ledbetter shares four resolutions aimed at helping marketers save time and make money, starting with doing at least one thing each day to make the business better. "Affiliate marketing is not about algorithms or black and white animals -- it's about people. Stick to that, and the rest will take care of itself," Ledbetter writes. Marketing Land
(1/11)     
- Privacy concerns could hold back Facebook ad network
Facebook's efforts to create a mobile ad network could be held back by concerns over the network's privacy practices, agency executives say. The network has put the network on the back burner for now, and the future is in doubt, as media buyers are unlikely to want to commit until privacy issues are ironed out, explains Christian Juhl, president of Razorfish West. "Overall [Facebook needs] to be leading from the front, and right now I don't think there's good evidence that that's happening," he says. Advertising Age (tiered subscription model)
(1/8)
- Yahoo faces uphill battle as audience declines
Yahoo has seen steady declines in traffic to its homepage, Yahoo Mail and search pages, the three key sections of interest to potential advertisers, writes Kara Swisher. Reversing those declines is a critical challenge for CEO Marissa Mayer, but new data from comScore showed steeper and more widespread declines in the past two months. All Things D
(1/9)
| Trend Watch | | |
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- Marketers should get with the program
Programmatic advertising is "the essential marketing trend of the moment," allowing publishers to serve up relevant ads based on Web users' browsing history, the brand e-mails they receive, and even their social networking activities, Dax Hamman writes. "When properly analyzed, data tell you what your users want, how they're behaving and the best ways to reach them -- essential factors to effective marketing," Hamman writes. eConsultancy.com
(1/9)
| Legal & Policy News | | |
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- Online sales tax debate rages on
The debate over whether online retailers should be required to collect sales tax didn't die with Congress' failure to pass the Marketplace Fairness Act last year. In 2013, lawmakers are expected to again take up the issue, which often pits online retailers against bricks-and-mortar merchants who support using sales tax collections to level the playing field and state governments eager to raise revenue. Bloomberg Businessweek
(1/10)
| SmartQuote | | |
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 | You will do foolish things, but do them with enthusiasm."
--Sidonie-Gabrielle Colette,
French novelist and performer
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| About ClickBank® |
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ClickBank® is a global network that enables online entrepreneurs to turn their expertise into revenue by
promoting, selling and distributing digital products through a secure e-commerce platform that reaches
consumers in more than 190 countries. A driving force behind the multi-billion dollar Internet marketing
industry, ClickBank powers an online marketplace with more than 50,000 digital products and a network of
100,000+ active affiliate marketers. In December 2011, ClickBank reached a new milestone - distributing $2
billion in earnings to its online entrepreneur clients. ClickBank is privately held with offices in
Broomfield, Colo. and Boise, Idaho. For more information, go to www.clickbank.com. "Like"
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| | Recent ClickBrief Issues:
- Tuesday, January 08, 2013
- Tuesday, December 18, 2012
- Tuesday, December 11, 2012
- Tuesday, December 04, 2012
- Tuesday, November 27, 2012
| | | Lead Editor: Stephen Yusko
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