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March 1, 2013
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Latest news on mobile apps

  Industry Highlights 
  Marketing & Monetization 
  • WePay's instant invoice niche pays off
    WePay is offering a new iOS native application, writes Leena Rao. The online payments startup recently added support for functions such as event registration and ticketing, but its custom-invoicing utility has been a distinguishing hit, especially among small businesses, which can send an invoice and be paid from within the app, says Bill Clerico, the company's founder. TechCrunch (2/28) LinkedInFacebookTwitterEmail this Story
  • Mobile-payment technologies need infrastructure, incentives to shine
    Near field communication tools continue to hold promise for retailers, though the technology has its limitations, writes David Wachs, senior vice president of mobile at ePrize. Within the realm of NFC tools, ISIS, a joint venture of AT&T, T-Mobile and Verizon, may have the greatest consumer appeal with the mobile application's ability to store credit cards, rewards and coupons as well as tickets and transit passes. But regardless of technology, what is needed is infrastructure and incentives for mobile users to make the payments switch. Mobile Marketer (2/27) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • Study: Free iOS apps gather more private information
    Free applications from the App Store are more likely to collect personal information from their users than Google Play's free apps, according to a study by Appthority, which evaluates mobile apps. Three-fifths of those iOS free apps collected location data and more than half gathered the contact lists of users, the firm found. Free Android apps also did those things, but in smaller proportions. ReadWrite (2/28) LinkedInFacebookTwitterEmail this Story
  • Google app makes TV the second screen for YouTube viewing
    Google has revised its YouTube iOS application to allow users to upload videos to game consoles, set-top boxes and some smart TVs, writes Josh Lowensohn. The app turns the mobile device into a remote control during subsequent video views. Google brought the feature to Android devices last November and says the new app provides for more reliable streaming. CNET (2/28) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Mobile apps from CVS, Walgreens score high in rankings
    Mobile applications from CVS, Walgreens and Amazon topped the retailer rankings, a study by Xtreme Labs said. Rankings varied from store to store, with Barnes & Noble, Best Buy, Nordstrom and Walgreens following CVS and Amazon on Google Play, and Subway, Chick-fil-A and Ikea just behind Walgreens and CVS on the App Store. Retailers such as Kohl's and Giant Eagle ranked at or near the bottom of both rankings. Crashing was the most frequently reported complaint. MediaPost Communications/Online Media Daily (2/28) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Big game studios losing out to indie developers movement
    Many game developers are leaving major studios to strike out on their own with independent projects for mobile devices and tablets, a Game Developers Conference survey said. More than half of respondents call themselves independent game developers, and about 40% have come from major game-development studios. In addition, distribution companies such as Steam have kept 48% of developers interested in PC and Mac computer platforms, despite the dramatic rise of mobile-gaming platforms. Mashable (2/28) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • Rockefeller takes second shot at "Do Not Track" legislation
    Sen. Jay Rockefeller, the West Virginia Democrat who chairs the Senate's commerce committee, has reintroduced legislation that would allow consumers to opt out of being tracked online. Rockefeller said the legislation was needed because advertisers couldn't be trusted to regulate themselves effectively. "My bill gives consumers the opportunity to simply say 'no thank you' to anyone and everyone collecting their online information. Period," he said. Adweek (2/28) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • MMA Forum New York -- "Mobile's Role in the Path to Purchase" May 8-10, 2013
    From awareness through consideration, sales and ultimate brand loyalty, mobile now plays an important and highly unique role in driving deeper consumer engagement along the path-to-purchase. That's why many of today's top marketers build multichannel marketing strategies -- with mobile as the glue -- to deliver consistent experiences across all consumer touch points throughout the customer journey. Join us for the 2013 MMA Forum New York as we learn how to get into the minds of the mobile consumer, deconstruct the path-to-purchase, and shed light on how the practices of mobile marketing are driving consumer engagement and profitable, repeat, revenues. The MMA NY Forum is the industry's premier mobile marketing event. Register today! LinkedInFacebookTwitterEmail this Story
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Mediocrity knows nothing higher than itself, but talent instantly recognizes genius."
--Sir Arthur Conan Doyle,
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