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January 3, 2013News for marketing professionals

  Breaking News 
  Company News 
  • Polaroid to showcase Android camera at retail Fotobar sites
    Polaroid is opening at least 10 experimental Polaroid Fotobar retail shops with an emphasis on turning camera-phone imagery into something more valuable. The move complements a new Android-based camera that Polaroid is expected to introduce at CES. "Our answer to the meteoric rise of picture-taking and the [improved] quality of picture-taking is to establish a retail concept where you can see a product and make it into something special," says Warren Struhl, Fotobar founder and CEO. Locations will include New York, Boston and Las Vegas. TechCrunch (1/2), MediaPost Communications/Marketing Daily (1/2) LinkedInFacebookTwitterEmail this Story
  • Avis is mum on marketing Zipcar but will keep its name
    Avis Budget Group said it is keeping the Zipcar name after its $491 million acquisition of the company, as it considers it "to be a very strong brand, the worldwide leader in its segment," according to a spokesman. The company didn't comment on marketing plans for Zipcar, which was in the middle of choosing a creative agency last year when Chief Marketing Officer Rob Weisberg left the company. Avis itself changed shops only about a year ago, and it also recently dropped its longtime tagline "We try harder." Advertising Age (tiered subscription model) (1/2) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • Nielsen study: Spirits buyers can be persuaded at purchase
    In-store displays are becoming more important to alcohol sales, according to a Nielsen Category Fundamentals report. Shoppers of novelty flavors and mixes have shown "a pronounced shift to more impulse behavior," the report shows, and most decisions about wine buys are made in store. The report notes that buyers rarely go to the store just for alcohol, so marketing messages coupling products for particular occasions can be effective. MediaPost Communications/Marketing Daily (1/2) LinkedInFacebookTwitterEmail this Story
  • Google auto search means retail needs to mind its listings
    Plans by Kia and Hyundai to use Google's Send-to-Car voice and local search technology adds to a growing list of automakers that are giving drivers access to Google Maps and Google Places. Andrew Shotland, founder of Local SEO Guide, says the rise of these search platforms means retailers should keep on top of the listings services such as Neustar Localeze, InfoGroup, Acxiom and Factual, to ensure that listings are included and up to date. But, Laurie Sullivan writes, "[t]he real spark for businesses will come when other information, aside from basic local business location, becomes available for consumers through Google Maps and Google Places." MediaPost Communications/Online Media Daily (1/2) LinkedInFacebookTwitterEmail this Story
  Multicultural Marketing 
  AAF Spotlight 
  • Mosaic Career Fairs
    The objective of the Mosaic Career Fairs is the same as the Most Promising Program -- to connect top minority talent with leading advertising/marketing and communications companies that are seeking to hire entry-level candidates. Minorities are encouraged to participate; however, this career fair is open to everyone! Mosaic Career Fairs are free for AAF College Chapter members. The 2013 Mosaic Career Fairs will be held on Feb. 6 in New York and on Feb. 21 in Chicago. Read more details. LinkedInFacebookTwitterEmail this Story
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The human brain must continue to frame the problems for the electronic machine to solve."
--David Sarnoff, member, Advertising Hall of Fame

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