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January 29, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Study: Hispanics are 60% more likely to shop using mobile devices
    Hispanic consumers are markedly more likely than non-Hispanics to own a smartphone -- and they're 60% more likely to make purchases using their mobile devices, a study shows. "The takeaway: It's not just a higher rate of digital adoption that separates Hispanic from non-Hispanic consumers -- it's how that technology is put to use," eMarketer reports. eMarketer (1/29) LinkedInFacebookTwitterEmail this Story
  • Twitter and Google bemoan government's data requests
    Google and Twitter marked "Data Privacy Day" by accusing the U.S. government of making "invasive" and "overly broad" requests for their users' personal information. Neither company made any mention of their own use of user data for ad targeting, Kate Kaye writes. "[T]he failure for either company to make even a minor mention of their own revenue-driven data collection and use is striking," Kaye writes. Advertising Age (tiered subscription model) (1/28) LinkedInFacebookTwitterEmail this Story
  • Search ads buoy Yahoo's Q4 revenues
    Yahoo reported a 4% year-on-year increase in revenues during the fourth quarter of 2012, earning $1.22 billion in revenue during the period. A 3% decline in display ad revenues was offset by a 4% increase in search advertising revenues. Reuters (1/29) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Newborn Clydesdale stars in Budweiser ad
    Budweiser is asking fans to name a newborn Clydesdale that stars in the Anheuser-Busch brand's Super Bowl ad. In Budweiser's inaugural tweet, followers are asked to name the young horse, which was born Jan. 16. Adweek (1/28) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • The real reason your code is terrible
    You don't have to be incompetent to write terrible code -- you just have to get lazy and let your bad habits go uncorrected, writes Jason Lengstorf. Lackluster planning, sparse comments and failure to follow a standard are all sure routes to lousy code, he writes. "Awful code is the accumulation of multiple small shortcuts or concessions -- just as often as it's the product of inexperience or stupidity," Lengstorf writes. NetTuts+ (1/28) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • 4 guidelines for building responsive sites
    Everyone's talking about responsive design, but the industry is sorely in need of some clear standards for responsive websites, writes Matthew Carver. Among his suggested rules for designers: Don't try to take shortcuts, and don't assume there's a way to make responsive design simple and straightforward. Web designers need to be willing to learn to use new tools, while maintaining an adaptable attitude toward their work, he writes. (1/28) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  Association News 
  • Is your agency in the AWAdb?
    The Web Marketing Association just launched the Award Winning Interactive Agency Database and if your agency is not included yet, there is an easy way to charge that -- Enter and win an IAC Award! As an IAC Award winner, you are automatically upgraded to a Premium listing in the database. There are still two days left to enter the Internet Advertising Competition so don't wait, get your entries in and you might find yourself recognized as an award winning interactive agency. LinkedInFacebookTwitterEmail this Story
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I attribute my success to this: I never gave or took any excuse."
--Florence Nightingale,
British social reformer, nurse and statistician

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