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December 19, 2012
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News about digital retail commerce

  E-commerce Holiday Update 
'Green Week' Outpaces 'Cyber Week'
Pulse shows that 'Green Week' - from December 10th (Green Monday) to Sunday, December 16th - was the busiest seven day period of the holiday shopping season so far in terms of transaction volume. Online merchants saw high shopping volume throughout the week as responsible consumers acted to ensure free delivery before the holidays. Read more here.
  Seasonal Trends 
  Shop.org Resources 
  • Why the holidays aren't all about discounting
    Once-in-a-lifetime moments leave a lasting impression in shoppers' minds, driving positive word-of-mouth as well as spending. The Gap's "12 Days of Joy" promotion and the limited edition holiday line from Target and Neiman Marcus are just two ways retailers are creating exclusive merchandise and making a commitment to deliver a memorable customer experience to build customer loyalty without squeezing margins. Read more. LinkedInFacebookTwitterEmail this Story
  • Same-day delivery: How far has the industry come?
    Pioneered by Circuit City back in 1999, the concept of same-day delivery and in-store pick-up is not new. But as more multichannel retailers have burst on to the retail scene, brands are embracing the move to implement optimized and streamlined delivery services, especially during the holiday season. In a post on the Shop.org blog, Executive Director Vicki Cantrell explains how this tactic isn't only boosting sales online, but in-store sales as well. Read more. Shop.org Blog (12/13) LinkedInFacebookTwitterEmail this Story
  

Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual Shop.org endorsements. The news reported in SmartBrief does not necessarily reflect the official position of Shop.org.
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