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October 18, 2012
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Today's Buzz 
  • Should Facebook pay users for their data?
    Facebook could pre-empt criticism over its data-sharing practices and make itself more attractive to advertisers by paying its users a small amount each month for the right to share their personal information with brands and marketers, two New York University professors say. The plan could be pitched to users as a profit-sharing scheme, potentially increasing their loyalty to Facebook. "This way, Facebook's intent becomes clear. If users aren't making a conscious choice about what happens with their data, they end up feeling violated," NYU professor Vasant Dhar says. CNNMoney (10/18) LinkedInFacebookTwitterGoogle+Email this Story
The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert, Altimeter, explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free!
Network Update 
  • Facebook users to get a push for more profile data
    Facebook reportedly is trying out a completion meter to encourage users to add more information to their profile pages. Similar meters are in use on Google+ and LinkedIn, as networks seek to cater to marketers' hunger for user data. "Every bit of information you give Facebook is another way for marketers to target you via some criteria," Josh Wolford writes. WebProNews (Lexington, Ky.) (10/18) LinkedInFacebookTwitterGoogle+Email this Story
How to Keep the Internet a Trusted Place
Fake news is spreading through every crevice of the Internet—and it's threatening the integrity of your brand. Download this new ebook to learn how advertisers can help to rid the Internet of fake news, and generate better business results in the process.
Ideas in Action 
  • Century 21 sets up shop in "SimCity Social"
    Century 21 is following the lead of Dunkin' Donuts and Mercedes-Benz in setting up shop in EA's "SimCity Social" game and allowing users to build virtual Century 21 stores. "We feel strongly that the up-and-coming generation of home buyers will appreciate our efforts to connect with them in new and innovative ways," says the company's marketing chief, Bev Thorne. Forbes (10/17) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Don't get catfished, learn how ads.txt can help
On December 5th at 10 AM ET, tune in for a live panel discussion with influential thought leaders who will discuss how ads.txt will help to combat fraud in the advertising industry. Sign up today
Research and Reports 
  • Teens are heading to Twitter, says MTV Insights exec
    Teenagers are abandoning Facebook and heading to Twitter for their social-networking fix, says Alison Hillhouse, a vice president at MTV Insights, which has been doing research on younger members of the millennial generation. "They say, 'We're all transitioning to Twitter, because our parents are on Facebook, and we get a lot of spam on Facebook,' " she explains. MediaPost Communications/Marketing Daily (10/17) LinkedInFacebookTwitterGoogle+Email this Story
The Takeaway 
  • How fast-food brands supersize their Facebook followings
    Fast-food restaurant companies are some of the best social brands around, Ola Ayeni writes. Subway has bagged more than 16 million Facebook fans with its constantly changing cover photos; Taco Bell focuses on creative contests and fan-submitted content; and Wendy's gets top grades for using polls and interactive elements to drive engagement, Ayeni writes. SmartBrief/SmartBlog on Social Media (10/18) LinkedInFacebookTwitterGoogle+Email this Story
  • Social CRM combines social prospect with customer data
    More marketers don't know what "social CRM" is (17%) than are currently using it (16%), according to an Awareness Inc. survey. The practice of combining traditional sales and marketing with social-media-driven customer-relationship management can help business-to-business companies scale one-on-one relationships into something larger, develop trust among customers and make them feel valued, Jesse Noyes writes. Eloqua/It's All About Revenue blog (10/17) LinkedInFacebookTwitterGoogle+Email this Story
  • B2B social media sometimes means letting go of control
    Less than 20% of business-to-business technology buyers say their purchase decisions and vendor interactions are influenced by social media, according to an IDG study. But Forrester says the influence of IT peers via social networks is strong, meaning brands can't control the conversation. "The new reality is about letting go; it's about creating persuasion tools that allow your customers to sell themselves because they are engaged, motivated and see value," writes Louis Foong, who outlines seven ground rules for social media. (10/16) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • Iowa jeweler offers shotgun engagements
    A jeweler in Iowa is providing free firearms for future husbands who spend a certain amount on their engagement rings. The deal is designed to "do something for the boy who doesn't like to hunt for diamonds but likes to hunt for deer," jeweler Harold van Beek said. Yahoo/The Associated Press (10/16) LinkedInFacebookTwitterGoogle+Email this Story
Position TitleCompany NameLocation
Account ExecutiveCollective Digital StudioLos Angeles, CA
Customer service Representative/BookkeeperDuval Srt CoutureNew York, NY
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Twitter ... really seems to be exploding all of a sudden with teenagers."
--Alison Hillhouse, vice president at MTV Insights, as quoted by MediaPost Communications' Marketing Daily
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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