 | |
| Today's Buzz |  |
| |
 |
- Should Facebook pay users for their data?
Facebook could pre-empt criticism over its data-sharing practices and make itself more attractive to advertisers by paying its users a small amount each month for the right to share their personal information with brands and marketers, two New York University professors say. The plan could be pitched to users as a profit-sharing scheme, potentially increasing their loyalty to Facebook. "This way, Facebook's intent becomes clear. If users aren't making a conscious choice about what happens with their data, they end up feeling violated," NYU professor Vasant Dhar says. CNNMoney
(10/18)      
 |
 | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert, Altimeter, explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! |
|
| |
- Facebook users to get a push for more profile data
Facebook reportedly is trying out a completion meter to encourage users to add more information to their profile pages. Similar meters are in use on Google+ and LinkedIn, as networks seek to cater to marketers' hunger for user data. "Every bit of information you give Facebook is another way for marketers to target you via some criteria," Josh Wolford writes. WebProNews (Lexington, Ky.)
(10/18)
- Century 21 sets up shop in "SimCity Social"
Century 21 is following the lead of Dunkin' Donuts and Mercedes-Benz in setting up shop in EA's "SimCity Social" game and allowing users to build virtual Century 21 stores. "We feel strongly that the up-and-coming generation of home buyers will appreciate our efforts to connect with them in new and innovative ways," says the company's marketing chief, Bev Thorne. Forbes
(10/17)
- Teens are heading to Twitter, says MTV Insights exec
Teenagers are abandoning Facebook and heading to Twitter for their social-networking fix, says Alison Hillhouse, a vice president at MTV Insights, which has been doing research on younger members of the millennial generation. "They say, 'We're all transitioning to Twitter, because our parents are on Facebook, and we get a lot of spam on Facebook,' " she explains. MediaPost Communications/Marketing Daily
(10/17)
- Social CRM combines social prospect with customer data
More marketers don't know what "social CRM" is (17%) than are currently using it (16%), according to an Awareness Inc. survey. The practice of combining traditional sales and marketing with social-media-driven customer-relationship management can help business-to-business companies scale one-on-one relationships into something larger, develop trust among customers and make them feel valued, Jesse Noyes writes. Eloqua/It's All About Revenue blog
(10/17)
- B2B social media sometimes means letting go of control
Less than 20% of business-to-business technology buyers say their purchase decisions and vendor interactions are influenced by social media, according to an IDG study. But Forrester says the influence of IT peers via social networks is strong, meaning brands can't control the conversation. "The new reality is about letting go; it's about creating persuasion tools that allow your customers to sell themselves because they are engaged, motivated and see value," writes Louis Foong, who outlines seven ground rules for social media. LouisFoong.com
(10/16)
- Iowa jeweler offers shotgun engagements
A jeweler in Iowa is providing free firearms for future husbands who spend a certain amount on their engagement rings. The deal is designed to "do something for the boy who doesn't like to hunt for diamonds but likes to hunt for deer," jeweler Harold van Beek said. Yahoo/The Associated Press
(10/16)
 | Twitter ... really seems to be exploding all of a sudden with teenagers."
|
|
|
SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers.
All our industry briefings are FREE and open to everyone—sign up today!
|
|
|
| |
|
| |
| |
Recent SmartBrief on Social Media Issues:
- Wednesday, October 17, 2012
- Tuesday, October 16, 2012
- Monday, October 15, 2012
- Friday, October 12, 2012
- Thursday, October 11, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | |
| |
|
| © 1999-2012 SmartBrief, Inc.® Legal Information |
|
