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September 25, 2012
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News for advertising, marketing and media professionals

  Top Story 
  • Investors are upbeat about prospects for Google's ad business
    Google's ad business is expected to increase 39% this year, with total revenues of $2.31 billion, according to an eMarketer analysis. That's fueling renewed investor interest in the search giant, says Brian Wieser, an analyst at Pivotal Research Group. "The market is coming around to seeing how durable the company's cash flow generation will be," he says. Bloomberg Businessweek (9/24) LinkedInFacebookTwitterGoogle+Email this Story
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  Marketing Trends & Research 
  • Study: Men respond better to social advertising
    Women may be more active on social networks than men, but men are more responsive to branded messages on social sites, according to a Resolution Media analysis of 65 billion Facebook ad impressions. Male subjects had a click volume of 60% and an impression volume of 58%, versus a 40% click response and 42% impression volume for women. That makes marketing to men more cost-effective, with a cost-per-click of 51 cents compared with 68 cents for women. Adweek (9/24) LinkedInFacebookTwitterGoogle+Email this Story
  • The future is social and mobile, media execs say
    The media and entertainment business will grow increasingly reliant on digital, social and mobile platforms in coming years, according to an Ernst & Young survey of industry CEOs. Almost four-fifths of the CEOs polled said tablets would have a major effect on their businesses during the next three years, and more than 6 in 10 said the same of smartphones. "The impact mobile and social have on the media and entertainment industry, and on others as well, will continue to grow, and grow together," this article notes. eMarketer (9/25) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
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  Company Watch 
  • Jolly Green Giant to "appear" at Grand Central in NYC
    The General Mills Jolly Green Giant will make an augmented-reality appearance at New York City's Grand Central Terminal on Oct. 2 as part of a promotion to get people to eat one more vegetable a day for 30 days. The campaign includes television commercial support and social media efforts, through which 10,000 children can earn a One Giant Pledge wristband. MediaPost Communications/Marketing Daily (9/24) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
  Agency News 
  • Euro RSCG name is retired in favor of new Havas Worldwide
    All Euro RSCG Worldwide agencies under the Havas umbrella will be renamed Havas Worldwide as part of a larger change in the holding company's structure. Havas Media remains intact and other agencies will fall under the newly named Havas Creative. The reorganization reflects the desire of the company to look "more entrepreneurial and more agile," says David Jones, CEO of Havas, Havas Creative and Havas Worldwide. The move comes as Charles Schwab creative is going into review and Havas Worldwide New York picks up M-Go, a digital storefront venture between DreamWorks Animation and Technicolor. The New York Times (tiered subscription model)/Media Decoder blog (9/24) LinkedInFacebookTwitterGoogle+Email this Story
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  Interactive Media 
  • Lexus integrates its brand into Zynga game
    Lexus is interweaving its brand into Zynga's popular "Draw Something" mobile game. The campaign for the Lexus ES includes video and a banner presence, and within the game, players are invited to draw items related to Lexus to win currency. Their Lexus drawings may also appear on the brand's Facebook page, with a chance at being selected for wider exposure. Adweek (9/24) LinkedInFacebookTwitterGoogle+Email this Story
  • Oreo plans live ad-making session for "Twist" finale
    Oreo's "Twist" Facebook campaign, in which the brand posted customized photos of Oreo cookies referencing current events, is drawing to a close -- and for the big finale, the company will make an ad in realtime. For one day only, the brand will establish a pop-up ad agency in New York City's Times Square, and create an ad based on their social media followers' suggestions and votes. The New York Times (tiered subscription model) (9/24) LinkedInFacebookTwitterGoogle+Email this Story
  IAB News 
  • MIXX is almost sold out: Powerhouse speaker lineup gets even stronger
    Marc Andreessen, Co-Founder and General Partner of venture capital firm Andreessen Horowitz, pioneered a software category used by more than a billion people by co-creating the Mosaic Internet browser and co-founding Netscape. Facebook Chief Operating Officer Sheryl Sandberg is one of the leading voices in the digital marketplace -- driving sales, marketing, and business development for the world's largest social network. Emmy-winning Journalist Charlie Rose engages these two visionaries on the collision of technology and creativity, which defines the new media ecosystem. Only at the IAB MIXX Conference & Expo, Oct. 1 & 2, during Advertising Week in New York City. Almost sold out -- register now. LinkedInFacebookTwitterGoogle+Email this Story
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The highest reward for a person's toil is not what they get for it, but what they become by it."
--John Ruskin,
British art critic

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