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September 12, 2012
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Today's Buzz 
  • FCC chairman bellyflops with first Twitter chat
    Federal Communications Commission Chairman Julius Genachowski attempted to demonstrate his social media savvy by staging a Twitter chat, but he forgot to use the designated #askjulius hashtag, so participants were unable to see his answers. "[I]t was a rookie mistake," Katy Bachman writes. Adweek (9/11) LinkedInFacebookTwitterGoogle+Email this Story
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Network Update 
  • Other News
Business Leaders Make Loyal Travel Customers
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Ideas in Action 
  • A single "superfan" helped the XX go viral
    Indie rockers the XX gave a single "superfan" -- selected for his frequent posts to the band's social media channels -- exclusive access to a website streaming music from the band's new album. The release went viral as the fan shared the link on various forums and Facebook pages, and millions of fans soon were listening along. "From a statistical perspective, it's one of the most significant album premieres we've ever done," said Adam Farrell, a marketing executive at the band's label. The Guardian (London)/Music Blog (9/11) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Social media still is more art than science, marketers say
    About 90% of companies market themselves on Facebook, but just 12% say they've got a handle on the bottom-line ROI generated by their social media campaigns. The majority of companies and agencies surveyed say they're only able to gauge their campaigns' success using "soft" metrics such as likes, comments and follower counts. eMarketer (9/12) LinkedInFacebookTwitterGoogle+Email this Story
  • Has your company created a Facebook app as part of its Facebook strategy?
    No  61.54%
    Yes  22.22%
    My company isn't on Facebook  16.24%
  • Are Facebook apps a must-have feature for brands?: Facebook applications can be a boon to brands and users when they are well-designed and add value to users' experience, but too often they're just data-gathering tools that don't take user needs into account, SmartBrief's Jesse Stanchak writes. Brands are better off forgoing apps if they can't produce something that genuinely benefits fans, he writes in SmartBrief's SmartBlog on Social Media.
  • Do you believe that so-called "soft" metrics such as likes, comments and follower counts are effective measures of social media performance, and do you personally rely on them?
Yes, and I rely on soft metrics to measure performance
Yes, but I don't rely on soft metrics to measure performance
No, but I still rely on soft metrics to measure performance
No, and I don't rely on soft metrics to measure performance

The Takeaway 
  • How restaurants cook up digital word-of-mouth
    New York's high-end eateries are turning to social media to drum up buzz and lure in diners. Social sites and review pages let smaller establishment compete with larger and better branded restaurants, building a following via digital word-of-mouth. "They've given us a reach which we could never have," says Carolyn Montgomery, co-owner of New York micro-bistro Café Forant. (9/11) LinkedInFacebookTwitterGoogle+Email this Story
  • When it comes to Facebook commerce, Heinz aims for buzz
    Heinz's Facebook-commerce efforts aren't about tallying a significant number of sales; they're about selling interesting and exclusive products to fans in a way that gives them something to talk about, says Heinz Chief Marketing Officer Giles Jepson. "It's about selling a very small number of products to our biggest fans and using the platform to start generating word-of-mouth," he says. (U.K) (free content) (9/11) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • Meet some of history's craziest rulers
    Palace intrigue and centuries of inbreeding brought out the worst in crazy rulers such as Charles VI of France, who believed his bones to be made of glass and wore steel-lined suits; Erik XIV of Sweden, who claimed to be his own brother, and sentenced anyone who smiled at him to death; and Ferdinand I of Austria, who never spoke other than to demand that people bring him dumplings. (9/12) LinkedInFacebookTwitterGoogle+Email this Story
Position TitleCompany NameLocation
Social Media SpecialistWhiteWave FoodsBroomfield, CO
Sr. Business Leader, Global Digital Marketing Strategy and CapabilitiesVISAFoster City, CA
Click here to view more job listings.

Featured Content 

I can't put Twitter or the little blue bird in jail, so the only way to punish is monetarily."
--New York Judge Matthew Sciarrino Jr., as quoted by's Threat Level blog
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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