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December 19, 2012
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • New York Times joins with Byliner for foray into e-books
    The New York Times plans to publish a series of nonfiction e-books in the coming year in collaboration with Byliner. The first title will be "Snow Fall: The Avalanche at Tunnel Creek" by John Branch with a price of $2.99. "The idea is to do 10 to 12 of these in the next year and see what works to some extent," said Gerald Marzorati, the Times’ editor for editorial development. Nieman Journalism Lab (12/18) LinkedInFacebookTwitterEmail this Story
  • Vt. alt weekly taps listings for mobile play
    With an application designed to assemble everything a tourist in Vermont might want to know about lodging, restaurants and entertainment in one spot, the Burlington alt weekly Seven Days is tapping its listings to make a bigger play in mobile. Listings are free to begin with, but the weekly plans to charge eventually for a more prominent position. (12/18) LinkedInFacebookTwitterEmail this Story
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  Customer Intelligence 
  • Facebook to bring video ads to users' news feeds
    Facebook is taking aim at brands' TV ad budgets with a new move to bring video advertising to its users' news feeds. The new video-ad product, which will likely be introduced in the first half of 2013, is expected feature auto-playing video clips that expand to fill much of the available on-screen real estate. The clips will likely be capped at 15 seconds, which could lead brands to experiment with shorter video clips elsewhere on the Web. Advertising Age (tiered subscription model) (12/18) LinkedInFacebookTwitterEmail this Story
  • Online retailers prepare for pre-Christmas rush
    Online retailers are pulling out all the stops to push back their cutoff-point for accepting Christmas orders. Some retailers expect to get 10% of their day's sales during the last hour they're still accepting Christmas orders, prompting executives to meet with shipping firm representatives and to revamp label-printing and other logistical tools to streamline their order processing. "It's beyond critical. Having a few hours over a competitor could be a seven-figure event," said Chris Mastrangelo, Karmaloop's chief operating officer. The Wall Street Journal (12/18) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Martha Nelson to succeed John Huey at Time
    Martha Nelson will succeed John Huey as Time Inc.'s editor in chief, the company announced. "I would venture to say that no single person at Time Inc. has built more value for the company than Martha. She has a broad understanding of the digital competitive landscape and knows what we need to do to succeed," Chief Executive Laura Lang said in memo to staff. Reuters (12/18) LinkedInFacebookTwitterEmail this Story
  • Other News
  Case Studies 
  • Crowdsourced news coverage poses risks, but benefits are greater
    Crowdsourced news coverage is here to stay, in spite of its many shortcomings, as revealed during the hurried coverage of recent school shootings. Ultimately, the benefits of curation of social media content in such events outweigh the inherent risks, argues Mathew Ingram. GigaOm (12/18) LinkedInFacebookTwitterEmail this Story
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To be without some of the things you want is an indispensable part of happiness."
--Bertrand Russell,
British philosopher, mathematician and historian

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    American Press Institute
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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