Startup allows for crowdfunding in real estate | Did you accidentally hire a "corporate misfit"? | What small companies can do to attract large corporate clients
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March 21, 2013
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Startup allows for crowdfunding in real estate
Realty Mogul, a startup that applies the crowdfunding model to real estate deals, has attracted $500,000 in seed funding. Investors pool their money to buy and then resell apartment buildings, commercial properties and other real estate, with returns averaging 5% to 20%. "I think crowdfunding makes more sense in the real estate space than any other because you have an asset secured by real estate," said co-founder Jilliene Helman. Los Angeles Business Journal (free registration) (3/20), TechCrunch (3/20)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Leading the Pack
Did you accidentally hire a "corporate misfit"?
Even the most promising potential recruits can under-deliver, writes Ritika Trikha. That's typically because you've inadvertently hired a "cultural misfit" who simply doesn't match up to the work environment. "In most cases, you simply can't fit a square into a circle. So it's up to you to decide just how flexible you are willing to be with your smart, cultural misfit," Trikha writes. SmartBrief/SmartBlog on Leadership (3/19)
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Finance & Growth
What small companies can do to attract large corporate clients
It can be difficult to convince a large corporation to work with your small business, but it is possible to do so with "a combination of luck and focus," according to entrepreneur Corey Capasson. He recommends understanding your customers and the issues they are dealing with, expecting the effort to take between one and 18 months and starting with the highest decision-maker you can reach. "You never want to take 'no' from someone who doesn't have the authority to say 'yes,'" he said. Business Insider (3/20)
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Talking about yourself, and other missteps in marketing
Your marketing efforts are unlikely to be successful if you overlook your current customers, fail to measure key metrics or focus too much on yourself, writes Alyssa Ennis. "To successfully market your small business, don't sell the customer your product (or service); sell them your solution," she recommends. Lifehack.org (3/20)
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The Whole Entrepreneur
Can "zombie" startups get back on track?
An increasing number of companies can be classified as "zombie" startups, which means they have enough cash to survive for the moment but aren't growing fast enough to reach the next level. Businesses in this position are using a number of different tactics, which include working with restructuring firms and teaming up with other stalled companies. Some young companies are benefiting from the trend by acquiring valuable assets from troubled startups. The Wall Street Journal (3/20)
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Ideas for Innovators
Why being prepared is bad for innovation
It's good to be prepared -- but not too prepared, Howard Jacobson writes. Planning carefully for every eventuality can rob you of creativity and the ability to generate ideas on the fly, Jacobson explains. "When our preparation crosses a line and starts to hinder that expression, it renders us dull, distant, and dead," he warns. Fast Company online (3/18)
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Fortune from Failure
Don't let your enthusiasm ruin your company
Some startup founders allow their enthusiasm to get the best of them, leading them to commit a series of mistakes that can eventually doom their companies, writes Eran Laniado. For example, entrepreneurs may be in trouble if they waste their money on unnecessary activities or fail to protect their equity. However, founders can avoid these types of mistakes in several ways, such as by creating a board of advisers and by working with lawyers and other professionals. VentureBeat (3/20)
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SmartQuote
Before making decisions, ask yourself: If a friend of mine were running this startup, how would I advise her?"
-- Eran Laniado, managing director of BMN!, writing at VentureBeat.
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