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April 1, 2013
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News for advertising, marketing and media professionals

  Top Story 
  • What Google Glass means for online marketers
    Wearing Google's Glass headset is "like having your iPhone attached to your face all of the time," says Silicon Valley marketing veteran Peter Pham. That's going to open up a new world of possibilities for marketers, particularly in search and local discovery, Pham predicts. "I think it's going to change the way advertisers target people in the physical world," he says. Adweek (3/29) LinkedInFacebookTwitterGoogle+Email this Story
  Marketing Trends & Research 
  • Facebook touts wide adoption of its mobile app
    More than 3 in 5 of Facebook's mobile application users check the app at least once a day, the company says. The app is the third most popular tool on Android or iOS devices, behind only e-mail and checking the Web at large. "Here we see Facebook pressing its case as an indispensable utility for users that not coincidentally makes it a viable marketing platform," writes Steve Smith. MediaPost Communications/MoBlog (3/29) LinkedInFacebookTwitterGoogle+Email this Story
 
  • Private online ad exchanges grow in importance as a revenue source
    Premium publishers are showing more interest in private online ad exchanges, writes Tim Peterson. Hearst opened a private exchange in the last quarter of 2012, and it already provides 19% of revenue from real-time biddable advertising, according to PubMatic. "Premium publishers should go about their monetization strategy through a combination of private marketplace and programmatic reserve. We're not going to encourage a premium publisher to participate in open exchanges because it devalues the inventory and doesn't provide control of what advertisers go up against their content," says Brian Lesser, CEO of WPP's Xaxis trading desk. Adweek (3/31) LinkedInFacebookTwitterGoogle+Email this Story
  Company Watch 
  • Facebook aims for an even more prominent place on phones
    Facebook reportedly plans an application that would allow it to become a prominent force on the home screens of Android phones -- making Facebook content the first thing users see when they turn on their handset, according to this article. The move, which could be implemented only with the cooperation of smartphone manufacturers, suggests that Facebook is planning to work with existing phone-makers rather than to produce a phone of its own. "It could drive more frequent access of Facebook and, ultimately, more time spent on Facebook and more advertising revenue," says Colin Sebastian, a Robert W. Baird & Co. analyst. The Wall Street Journal (3/29) LinkedInFacebookTwitterGoogle+Email this Story
  Agency News 
  • Amazon's online and offline media go into review
    Amazon has put its media account into review, according to Advertising Age. Currently, WPP's Mindshare is the incumbent for offline media, and sibling MEC handles digital media. Mindshare has been invited to defend against Initiative, Zenith and Mindshare sibling MediaCom, writes Alexandra Bruell. It is not clear whether Mullen's media work for Amazon's Zappos is part of the review. Advertising Age (tiered subscription model) (3/29) LinkedInFacebookTwitterGoogle+Email this Story
  Marketer News 
  • Digital marketers put Madison Avenue back on the map
    New York City is undergoing an advertising renaissance, thanks in large part to an uptick in digital and social marketing in the region. Old-school ad agency expertise and the city's "Silicon Alley" talent make Manhattan a hot destination for digital agencies, says Laughlin Constable exec Michael Jeary. "There's a resurgence of New York, reclaiming the top of the market where we should be," he says. The New York Times (tiered subscription model) (3/31) LinkedInFacebookTwitterGoogle+Email this Story
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  Interactive Media 
  • Head & Shoulders wants major leaguers to swing and whiff
    Head & Shoulders has declared a "season of the whiff" in promoting the shampoo's new tie-in with Old Spice. The Procter & Gamble brand will use TV, outdoor, digital, social and other media to associate Major League Baseball strikeouts -- the whiff -- with the brand. The company is stoking Twitter with the #Whiff hashtag and rewarding strikeouts by donating to Reviving Baseball in Inner Cities for each one and giving a bonus to the city whose fans tweet the most with the hashtag. Pitcher C.J. Wilson has been signed as a spokesman for the campaign. Advertising Age (tiered subscription model) (3/29) LinkedInFacebookTwitterGoogle+Email this Story
  Hot Topics 

Top five news stories selected by IAB SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  IAB News 
  • IAB cross-screen case studies in Detroit -- April 2
    Bacardi. General Motors' Buick. General Motors' Chevy. Intel. Marriott Hotels & Resorts. Nokia. Panera Bread. Pepsi. Unilever's Dove. Universal Pictures. Virgin Mobile. Hear from them all -- along with their agency and publisher partners -- during the IAB Case Study Road Show series. Join your colleagues, competitors and partners for one day of instantly actionable digital marketing strategies. This is a rare opportunity to go behind-the-scenes of never-before-presented campaigns to get answers and learn the real results. Are you ready to overcome the challenges of technology, measurement and creative execution? Learn from the best. See which brands are sharing successes and experiences in your area and register here. The Detroit event will be held Tuesday, April 2. LinkedInFacebookTwitterGoogle+Email this Story
Learn more about IAB ->About | Join | IAB News | Interactive Resources | Insights & Research | Events

 
Position TitleCompany NameLocation
Director of Industry Initiatives (Audio/Video)Interactive Advertising BureauNew York, NY
Director of Industry Initiatives (Networks & Exchanges)Interactive Advertising BureauNew York, NY
Regional Sales Director, East CoastBabycenter a Johnson & Johnson CompanyNew York, NY
Director, Advertiser ServicesIntent MediaNew York , NY
Sr. Manager, Global MediaIntel CorporationSanta Clara,, CA
Bookkeeper/Personal AssistantDuval Art CoutureNationwide, United States
Click here to view more job listings.

  SmartQuote 
Dreams have only one owner at a time. That's why dreamers are lonely."
--Erma Bombeck,
American humorist


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