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January 9, 2013
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  • How to maintain trust in your company on social media
    Facebook has a history of changing its privacy policies and then reacting once a customer backlash occurs, but this isn't the right way to approach the situation, writes Daniel Burrus. Instead, companies that rely on social media should focus on maintaining a high level of trust, he writes. "There is always a way to get what you want and not lose trust," he writes. "You just have to be a little more creative and think about the situation in a better way and in higher terms." B2C Marketing Insider (1/8) LinkedInFacebookTwitterEmail this Story
  • Foursquare's new privacy policy could help your business
    Foursquare's newly updated privacy policy might benefit business owners by letting them see more of their recent customer check-ins, writes Annie Pilon. "[T]his privacy change could mean that businesses get a better picture of their customers who use the app and how they can best take advantage of it for future offers," she writes. Small Business Trends (1/5) LinkedInFacebookTwitterEmail this Story
  Customer Satisfaction & Marketing 
  • 5 ways to put content creation on your employees' agenda
    If your employees aren't interested in creating content to help with your marketing efforts, it's important to show them how doing so can benefit them at the same time as they're helping the business, John Paul Nettles writes. You should also provide them with some training, allow them to let their personalities shine through in their writing, and reward those who embrace the task and excel at it. (1/7) LinkedInFacebookTwitterEmail this Story
  Management & Leadership 
  • 4 tips for better hiring in the new year
    Business owners who want to make smarter hiring choices in 2013 should enlist the power of social media to find strong candidates, but also rely on referrals from their own workers, writes Rieva Lesonsky, CEO of GrowBiz Media. Other tips: Link social media efforts to the company website and focus advertising on sites specific to your industry. Small Business Trends (1/7) LinkedInFacebookTwitterEmail this Story
Most small business owners know the importance of managing credit effectively and that a "one size fits all" model won't work. Use Managing Credit - Made Simpler to find the right credit management model for your business and to help identify strategies to ensure you are on top of your business's financial condition.
  Funding & Finance 
  BBB in the News 
If you want to test your memory, try to recall what you were worrying about one year ago today."
--E. Joseph Cossman,
American entrepreneur and inventor

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