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- Twitter's fashion stars
Fashion designers who want to make a splash on Twitter are often delegating the chore of maintaining a personality and presence to communications personnel. Erika Bearman, @OscarPRGirl on Twitter, is the director of communications for fashion house Oscar de la Renta, and she has amassed a Twitter following of more than 14,000 who tune in to news about the designer and to get dish on the world of fashion. Some popular fashion houses have popular but anonymous Twitter feeds -- including @DKNY and @DieselUSA. The Wall Street Journal (tiered subscription model)
(9/15)       
- Report shows new interest in video among users, marketers
Newspaper websites in the second quarter tallied a 65% increase in video viewing that was fueled in part by concerns over the Gulf of Mexico oil spill, Brightcove and TubeMogul are reporting. The number of users who screened video clips on all sites during the period also increased on average by 2.8% a month and the number of clips went up 11%. Meanwhile, six in 10 brand managers intend to boost spending for online video over the next 12 months, and seven in 10 will include mobile video in their marketing plans. MediaPost Communications/MediaDailyNews
(9/14)
- Demand for cell phone apps is low
Just one-third of adults has a mobile phone with apps, according to a report from The Pew Research Center's Internet & American Life Project and The Nielsen Co. "This is the early stage of adoption when many cell owners do not know what their phone can do," said Kristen Purcell, the Pew Internet Project's associate director for research. "The apps market seems somewhat ahead of the majority of adult cell phone users." USA TODAY/Technology Live blog
(9/14)
 | Applying Social Identity: 7
Best Practices for Driving Registrations —
Enabling your users to register with an existing identity from Facebook, Twitter, Yahoo or other provider is one of the most powerful tools available today. Learn how applying best practices can increase registrations on your site by as much as 25%. Download the free whitepaper now.
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| Company Watch | | |
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- Will Google's social tool hurt friendship with Facebook?
Google chief executive Eric Schmidt has made official what has been rumored for months: The online giant is adding a "social layer" to its online search, video and mapping offerings. Schmidt, who was speaking to a group of reporters in Arizona, would not provide any details for the social initiative, which is thought to put Google in direct competition with Facebook. Los Angeles Times
(9/15)
- Report: Bing surpasses Yahoo! in U.S. search
Microsoft's Bing has taken over second place from Yahoo! among U.S. search engines, Nielsen is reporting. Bing in August had 13.9% of searches, compared with 13.1% for Yahoo! Google remained in first place with 65% of all searches. Mediaweek
(9/14)
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| | Advertising Week's Must Attend Event featuring Sir Richard Branson
Discover how Radio's leading advertisers are harnessing its value on and off air. Enjoy a dynamic exclusive experience with opening performance by Dennis Miller, discussion with brand specialist Steve Stoute; compelling interviews with Mary J Blige; Geraldo Rivera and surprise guests all leading up to a keynote by Sir Richard Branson. RADIO RE-THINK IT! Click Here for more details! | |
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- Honda goes virtual with brochure for new CR-Z
American Honda Motor Co., in a trial that eventually could be extended across its entire vehicle line, is promoting its new CR-Z hybrid with a digital-only brochure, instead of the traditional paper version. The virtual brochure can be viewed on desktop or laptop computers, mobile phones and the iPad, with the latter edition offering interactive touch-and-swipe features. MediaPost Communications/Online Media Daily
(9/14)
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| The Buzz(CORPORATE ANNOUNCEMENTS)
The Time is Now for Mobile Marketing and Outreach. Cell phones are the most personal way to interact with consumers. In this report, you will learn how to reach almost every mobile consumer in the U.S. by adding a mobile address, a Common Short Code, to your marketing mix. Get the free whitepaper.
Interested in learning more about advertising in IAB SmartBrief? Contact Dena Malouf at (202) 407-7837 or dmalouf@smartbrief.com.
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| Career Development | | |
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- 4 cliches you don't want in your résumé
Using such phrases as "great communication skills" or "attention to detail" on your résumé provide little insight into your true value, Jessica Holbrook Hernandez writes. "Instead of using these throwaway terms to describe yourself, attempt to outline specific accomplishments that you could only have achieved through your communication skills, experience, attention to detail -- or whatever your strengths may be," she writes. CareerRocketeer.com
(9/14)
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 Account Executive, Advertising Sales West Coast | BlogHer | Los Angeles, CA |
| Account Supervisor, Digital Research | Dynamic Logic | New York, NY |
| Client Solutions Manager | CafeMom | New York, NY |
| Digital B2B Advertising and Sponsorship Sales | Affiniscape | Austin, TX |
| Marketing/PR Manager | CafeMom | New York, NY |
| Vice President, Online and Mobile Advertising Sales | AccuWeather | New York, NY |
| Director Digital Supply Chain Solutions | Interactive Advertising Bureua | Seattle/New York, WA |
| Business Development Manager | Mindclay | Tampa, FL |
| Director of Sales | Sprout Inc. | San Francisco, CA |
| Director of Advertising Sales | Jumptap, Inc. | San Francisco, CA |
| Digital Solutions Manager | Austin American-Statesman | Austin, TX |
| Advertising Sales Representative | Pandora Internet Radio - Oakland, CA | Oakland, CA |
| Senior Technical Project Manager | Pandora Internet Radio - Oakland, CA | Oakland, CA |
| Regional Director Ad Sales, North America | Shazam | LA, CA |
| Research Analyst | Dynamic Logic | New York , NY |
| Associate Director, Regulatory Advertising & Promotions, Health Care Compliance | Johnson & Johnson Family of Companies | Titusville, NJ |
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| IAB News | | |
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- SOLD OUT! Get on the MIXX waiting list or sign up for the free Expo
The official interactive event of Advertising Week 2010 -- the IAB's MIXX Conference -- is SOLD OUT. Still want to get in? Put your name on the waiting list ASAP. You will be notified if a seat becomes available. Or, network with speakers, attendees, solutions providers and your peers and partners in the MIXX Expo Hall to get access to some great industry insights. Passes are still available at www.mixx-expo.com. Don't wait.
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| | Recent IAB SmartBrief Issues:
- Tuesday, September 14, 2010
- Monday, September 13, 2010
- Friday, September 10, 2010
- Thursday, September 09, 2010
- Wednesday, September 08, 2010
| | | Lead Editor: Adam Mazmanian
Contributing Editor: Robert DiGiacomo
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