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- Mirage shifts creative duties from B&P to D&G
Independent agency David&Goliath has expanded its hospitality portfolio with the addition of creative duties for Mirage Hotel & Casino. The California-based agency also handles creative for Universal Studios Hollywood. B&P Advertising, Las Vegas, was the incumbent. Adweek
(8/15)      
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- Roger Federer aces new TV spot for Mercedes-Benz
Tennis star Roger Federer will appear in a TV ad for the Mercedes-Benz GL-Class SUV that's tied to the automaker's sponsorship of the U.S. Open tournament. The ad, which depicts Federer as a player and a father, will run during the Open on ESPN2, Tennis Channel and CBS. The campaign also includes print ads in The New York Times, USA TODAY, Tennis Magazine and the U.S. Open program, with a headline picked by fans. MediaPost Communications/Marketing Daily
(8/15)
- Ragu sauce ad mixes in some gross-out humor
The U.S. foods director for Ragu's parent Unilever defended a slightly controversial spot in which a boy walks in on his parents bedroom at the wrong time and consoles himself with a spaghetti dinner, one of a series of "long day of childhood" ads. "We didn't want to come out with another utilitarian food ad. ... The key is you have an insight that you can tap into that people go, 'Oh yeah, I've been there,' " said Mike Dwyer. Advertising Age (tiered subscription model)
(8/15)
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- Likely voters cast ballots for DVDs and streaming, not live TV
Likely voters are watching less television, a problem for political advertisers trying to reach them before the election, according to a SAY Media report. More than 40% of likely voters prefer to watch content via computers, streaming devices, DVDs and DVRs rather than live TV, and 29% said they had not watched live TV in the past week. ClickZ
(8/15)
- Smartphone users plan to view more back-to-school ads
Sixty-five percent of American parents who own a smartphone will use it as part of back-to-school shopping, according to a Deloitte study. Though the number is only a tick higher than last year, users who planned to view a retailer's ad or get product information showed more pronounced upticks. Also, 25% plan to use smartphones to shop online, up from just 16% last year. eMarketer
(8/16)
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| Technology | | |
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- Condé Nast division publishes a modeling game for girls
A division of Condé Nast has published a fashion-modeling game called "Fashion Hazard" that might be called a first-person strutter. As players avoid runway hazards such as spilled cafe lattes, they earn distinctions, such as "humble origins," with which to increase their star power. The game comes from Interactive Product Group, which earlier developed Idea Flight and Santa's Hideout applications. The Wall Street Journal
(8/15), Adweek
(8/15), TechCrunch
(8/15)
| Association News | | |
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2012 Strategy Festival Inspire! program returns
Some call it Pecha Kucha, others Ignite. We call it Inspire. The 2012 4A's Strategy Festival is all about bringing agility to strategy. What inspires you to be more agile? Who does things faster, better, smarter ... and what can they teach us? Think outside the business. Think outside the box.
You have five minutes to make your case and share your vision with the audience. Send us your idea in a paragraph or so, and we'll pick 10 people to present on stage. If you are chosen, you get complimentary admission to the entire event. Visit the Strategy Festival site to learn more about the program and to submit your entry.
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Leading the Charge: Senior Agency Management Skills for a Changing Industry
Agency management has always been about getting things done and keeping clients happy. Sweeping industry changes, however, have produced greater agency specialization and heightened competition. In turn, this has raised client expectations and made it more difficult to attract and develop top talent, particularly challenging since agencies are trying to do more with less head count. The 4A's workshop "Leading the Charge," Nov. 29 in Chicago, will provide in-depth guidance on the skills needed to lead in the current environment.
Registration is open to both 4A's members and non-members. Visit our website to learn more about the program and to sign up today.
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