Company's algorithm helps women find the perfect bra | CEOs should take charge of developing better strategies | What stand-up comedians can teach you about presentations
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February 26, 2013
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Company's algorithm helps women find the perfect bra
After a particular disheartening experience trying to find a comfortable bra, Michelle Lam was inspired to start True&Co, an e-commerce site that uses an algorithm to fit women properly. Customers answer a series of questions and are then sent five bras to try on based on their responses. The New York Times (tiered subscription model) (2/23)
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Make Your Marketing Happen -- Automatically
As a growing small business, every moment matters. Imagine what you could accomplish with sales and marketing tools that helped you convert more leads, boost sales and save time--automatically. Infusionsoft combines email marketing, CRM and e-commerce into a single system designed to help small businesses succeed. See how we can help your business grow.
 
Leading the Pack
CEOs should take charge of developing better strategies
It's up to CEOs to establish a strategic vision and to communicate that effectively, says Harvard Business School professor Cynthia Montgomery. "I've worked with enough CEOs to know that they need to be able to make meaning for an organization, to connect the efforts of everyone in it with a purpose that really matters to some set of customers," she says. Strategy+Business online (free registration) (2/26)
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The Key To Positive Cash Flow
Every business is cyclical with cash flow ups and downs. The key is to find a way to keep the cash coming in as predictably as possible. Seem impossible? Well it's not. There are systems and processes that make it easier to collect the cash you've earned so your small business can grow. Learn how these small-business owners set up their businesses for success.

Finance & GrowthSponsored By
What is the "magic mix" for startups?
Shervin Pishevar, venture adviser with Menlo Capital, says he looks for talented founders and leadership teams when deciding which startups to invest in. "Great founders and teams married to world changing ideas that can scale are a magic mix," he says. Company founders should be patient, authentic and focused on execution to get investors interested in their ideas, he says. CBS MoneyWatch (2/25)
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Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

The Whole Entrepreneur
What stand-up comedians can teach you about presentations
Whether you're an entrepreneur delivering a presentation or a stand-up comedian doing a show, it's critical to make a strong first impression, writes John Greathouse, a partner at Rincon Venture Partners. "When appropriate, open your business presentations with an anecdote or personal story that establishes affinity with your audience," he suggests. Businesspeople should refine their body language and use a little humor to keep audiences interested, he writes. Inc. online (free registration) (2/20)
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Ideas for Innovators
Distinguishing innovation from inventions and initiatives
Many companies get distracted by new initiatives and the drive to invent new products in the quest to innovate, but innovation is all about culture, writes Henry Doss of T2 Venture Capital. "Creating an innovation culture is about normative values, leadership, trust, diversity ... all those things which can cause eyes to glaze over," he writes. Forbes (2/25)
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Fortune from Failure
How to bounce back when a product flops
After pouring resources into developing a product, it can be devastating to see it fail, writes Karen Firestone. Still, it's essential to quickly recognize that your idea isn't playing out correctly and to take correctional measures. "A charismatic CEO with the willingness to accept a setback, move in a different direction, and persevere to achieve this new and difficult vision can succeed where most fail," Firestone writes. Harvard Business Review online/HBR Blog Network (2/22)
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SmartQuote
Innovation is about culture, or organizational 'ways of being'; invention is about output or 'shiny things'; and initiatives are death sentences."
-- Henry Doss, chief strategy officer at T2 Venture Capital, writing at Forbes.
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