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January 23, 2013
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Setting the Example 
  • Calif. schools to get $2.5B for energy-efficiency upgrades
    On July 1, $450 million will be available for energy-efficiency upgrades and clean-energy projects at California schools. During the four following years, $550 million will be available annually. Funding is a result of the passage of Proposition 39. An average retrofit could cut 30% off energy costs and save a school between $10,000 and $16,000 each year, according to estimates from the Environmental Protection Agency. Forbes (1/22) LinkedInFacebookTwitterGoogle+Email this Story

Sponsored Report: The Paper Chase 
 

Creating Accountability 
  • Attack of the space vegans
    Vegans must face a fundamental flaw in their philosophy, writes Rhys Southan: They might not eat animals, but they still exploit ecosystems in ways that lead to enormous suffering and countless animal deaths. If vegan aliens took over earth, humankind would be in serious trouble. "A vegan alien invasion could then all but destroy humanity while rationalising most of our suffering and death as 'accidental' or 'unfortunate but necessary,' " Southan writes. Aeon Magazine (U.K.) (1/22) LinkedInFacebookTwitterGoogle+Email this Story
Green Marketing 
  • How to market a million electric vehicles
    President Barack Obama wants 1 million electric automobiles by 2015, but making the happen will require a green-marketing revolution, write Richard Rosen and George Beard. Automakers and greens need to engage motorists and convince them that mobility and sustainability matter more than the American dream of endless open highways, Rosen and Beard write. "It's time for a new approach to EV marketing that requires a meaningful dialogue with customers," they argue. GreenBiz.com (1/22) LinkedInFacebookTwitterGoogle+Email this Story
The Responsible Leader 
  • Sandy was no storm in a teacup, says Reckitt Benckiser CSR chief
    Hurricane Sandy is having a lasting impact on the way people think about climate change, says Reckitt Benckiser global sustainability manager Jennifer Duran. Even people who don't think of themselves as believing in climate change now accept the world is changing, Duran says. "It is an isolated incident, but it will affect people," she adds. BusinessGreen (U.K.) (1/21) LinkedInFacebookTwitterGoogle+Email this Story
Powering Tomorrow 
  • GE eyes "double-digit" share of German turbine market
    General Electric will unveil next month a 2.5-megawatt wind turbine that will enable the company to capture a "double-digit" share of Germany's land-based turbine market by 2015, said Stephan Reimelt, CEO of GE Energy Germany. "We have the first orders, and we're very optimistic that the product will be successful," Reimelt said. Bloomberg Businessweek (1/22) LinkedInFacebookTwitterGoogle+Email this Story
  • "Suction bucket" system could bring down offshore wind costs
    A "suction bucket" foundation developed by Denmark's Universal Foundation and set for its first deployment at Forewind's Dogger Bank offshore wind project in the U.K. could help lower the cost of such projects, observers said. The technology works by artificially creating quicksand around the rim of the bucket so the foundation adheres tightly to the seabed. "The 'suction bucket' foundation is a really great innovation for the industry as you can install it faster and at lower costs than conventional foundations," said Phil de Villiers of the Carbon Trust. The Guardian (London) (1/22) LinkedInFacebookTwitterGoogle+Email this Story
Engage. Innovate. Discuss. 
  • Where Oprah went wrong with her brand
    Oprah Winfrey's brand has slumped since the media mogul ditched her network TV show to launch the OWN cable channel, Henna Inam writes. Things have started to pick up, though, since Winfrey went back to basics, using the channel to host book clubs and celebrity interviews. "Bottom line: Know your brand. Your authenticity is what creates connection -- and authenticity and connection never go out of style -- even if the world around us changes," Inam writes. SmartBrief/SmartBlog on Leadership (1/22) LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 
Sustainability is a journey. No matter how sustainable you are, there's always that next step."
--Jennifer Duran, global sustainability manager for Reckitt Benckiser, as quoted at BusinessGreen
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