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19 June 2012
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News for mobile marketing professionals

  Campaigns & Strategies 
  • Brands experiment with NFC technology in Japan
    Japan's largely cash-based consumer society has been a challenge for near-field communications, but retailers have found ways to lure customers to the technology by making it helpful and fun. An early introduction came with quick smartphone-enabled ticketing for commuter trains. But retailers such as the Gap, McDonald's and others, including airlines, have followed through, all with a focus on convenience. Advertising Age (tiered subscription model) (12 Jun.)
  • Zynga joins with Sina Weibo to bring Draw Something to China
    Zynga is teaming with Chinese social network Sina Weibo to introduce its Draw Something mobile game to China. The game is tailored to the local market, with words in English that are more relevant to Chinese players. The game has been localized for 12 different languages, including Chinese, Korean and Japanese. "We are excited to be able to give back to our players around the world by offering an experience that is more locally relevant to them," said Zynga's Chief Mobile Officer David Ko. Channel NewsAsia (13 Jun.) LinkedInFacebookTwitterEmail this Story
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

  Integrated Marketing 
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Research & Metrics 
  • Report: Tablets to help boost mobile-entertainment revenues
    Tablets are giving a lift to many categories of mobile-media sales, with mobile-entertainment revenues worldwide expected to increase 80% over the next four years, reaching $65 billion in 2016, according to Juniper Research. "For applications such as streamed TV, multiplayer games or casino gambling, tablets offer a richer, more immersive experience than smartphones," said Windsor Holden, research director at Juniper Research. ZDNet (Asia) (14 Jun.) LinkedInFacebookTwitterEmail this Story
It seems that the creative faculty and the critical faculty cannot exist together in their highest perfection."
--W. Somerset Maugham,
British writer

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