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December 3, 2012
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Latest news on mobile apps

  Industry Highlights 
  • LevelUp's recent growth is just the beginning, founder says
    The growth of mobile shopping has boosted the number of users who have downloaded the payment- and loyalty-program application LevelUp to a half million, Chantal Tode writes. "Adoption of mobile payments, both on the consumer and merchant side, has been growing at a solid clip, but it needs to grow a lot -- like, a lot more -- before mobile payments hits the mainstream," LevelUp founder Seth Priebatsch says. Still, the app is increasingly popular among retailers and restaurants such as Larkburger, and Priebatsch predicts a shakeout soon because of the sheer number of players. (12/3) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • adds a research-oriented app for use at auto shows has released an application for enthusiasts to use at car shows. The Auto Shows app concentrates on research and promotes editorial content, giving "those interested in news from the show all of the content from our experts, right in their pocket," Senior Director of Mobile Sharon Knitter says. Mobile Marketer (12/3) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • App download avalanche follows iPhone 5 release
    The launch of Apple's iPhone 5 spurred a 33% jump in App Store downloads in October compared to September, according to Fiksu. The rise correlates with seasonal shopping and peaked at 5.4 million downloads per day. TechCrunch (11/30) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Ferrari app turns currency into a 3D sports car
    Ferrari's application uses mobile features such as augmented reality, cameras and wallpaper, Tricia Carr writes. The paid Ferrari Mania app includes a speed simulator, an alarm clock designed to look like one of the auto's yellow tachometers and a function that allows users to see paper currency "transform" into the shape of a 3D Ferrari. Luxury Daily (12/3) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Rewards increase rapidly for flexible mobile app developers
    There has been considerable fluctuation in the job market for iPhone, iPad and Android developers, DoNanza CEO Liran Kotzer writes. Talent-as-a-service offerings help stabilize the job market and expose freelance developers to different companies, expanding their skill sets. "The most in-demand tech skills at the moment revolve around Web design and Web development. When it comes to the fastest growing demand, video- and mobile-related skills feature heavily," he writes. VentureBeat (12/2) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • App developers, consumer groups suggest transparency steps
    A coalition that includes the Applications Developers Alliance, Consumer Action, the World Privacy Forum and the American Civil Liberties Union is expected to present a mockup of better privacy policy notifications to the National Telecommunications and Information Administration this week. The groups identified 12 areas of concern to consumers, suggesting industry-adoption of more transparent information-gathering practices will benefit application adoption in the long run. "We want them to be comfortable with using apps," Alliance President Jon Potter says. The Washington Post/Post Tech blog (11/30) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Upcoming webinars:
    Winning the Mobile Battle of the Brands (Wednesday)

    How the smartest brands are winning big with their mobile app and "Good Push" messaging Mobile is creating new opportunities for brands to develop lasting customer relationships but the stakes keep rising on the rapidly-expanding mobile battlefield. With access to customers any time, anywhere, there are endless possibilities. Consumers expect brands to deliver great mobile experiences, delivering personalized information and services that fit their ever-changing situation. In this webinar, we'll show specific examples of how brands are attacking this opportunity, and go step-by-step through the Seven Rules of Good Push in order to maximize engagement while at the same time, building a stronger brand relationship with connected consumers. Register for this free webinar.

    Mobile Web Ad Measurement Guidelines and the Impact of "Client Side Counting" (Dec. 19)

    The MMA, in partnership with the Interactive Advertising Bureau (IAB US) and the Media Rating Council (MRC), has issued updated guidelines on how to measure and count mobile web ad impressions. Version 2.0 of the "Mobile Web Advertising Measurement Guidelines" includes a change that requires client-side counting for mobile web ad impressions, which will increase consistency with computer-based ad measurement, make impression counts far more robust and reliable, and may help to reduce mobile discrepancies. In this webinar, the MMA will review the importance of guidelines, the general benefits of industry standards and the core principles of ad measurement. These guidelines are principally applicable to mobile marketers, wireless operators, mobile publishers and ad serving organizations, and is intended as a guide to accepted practice. Additionally, planners and buyers of mobile media advertising can use these guidelines to assist in determining the quality of measurements. Importantly, webinar participants will learn about the impact of client side counting, why it is considered a high quality industry standard in the desktop web and how it will potentially impact buyers and sellers of mobile web advertising. Register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • Register to Attend the CMO Exchange and Hear from MMA CEO, Greg Stuart (Jan. 27-29)
    The CMO Exchange in a unique content-rich forum that provides a true peer-to-peer networking opportunity to strategize and learn best practices with some of the most admired brands in the world. The event has been designed to bring together a dynamic community of CMOs and senior marketing executives from leading Fortune 1000 companies. There are no costs to participate. To learn more and receive your invitation visit CMO Exchange. LinkedInFacebookTwitterEmail this Story
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Silent gratitude isn't much use to anyone."
--Gladys Bronwyn Stern,
British writer

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