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08 January 2013
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News for mobile marketing professionals

  Campaigns & Strategies 
  • The "huge opportunity" of mobile should not be ignored
    Mobile advertising is growing rapidly, but that doesn't mean that certain myths about the platform have been dispelled. Among other notions, we should set aside the mistaken beliefs that mobile is good only for reaching the young and that it is just too difficult to get started, writes Andrew Jacobs, co-founder of screen media company Snakk Media. "There is a huge opportunity waiting for brands willing to make their break into the mobile space, and now is the time to invest and build this knowledge base." Marketing Mag (Australia) (07 Jan.) LinkedInFacebookTwitterEmail this Story
  • Indian airport prepares to go mobile for paperless entry
    Mobile is taking on new status at India's Chennai airport, where reservations shown on the devices as well as laptops will soon be used in place of paper tickets or printouts. "It is a common sight to see passengers running around to get printouts of tickets to enter the terminal. Such inconveniences can be avoided now," an airport officer said. The Times of India (02 Jan.) LinkedInFacebookTwitterEmail this Story
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  Integrated Marketing 
 
Whitepaper: SDN: How do you get there from here?
Are the growing data needs of mobile, cloud, big data and social threatening today's enterprise networks? Scalable processes, a phased integration approach and the appetite to optimize over time are key components of a modern network. It's how agile organizations prepare for the data needs of tomorrow.
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  Research & Metrics 
  • Mobile ad spending rose 40% last year across Asia
    Mobile ad spending in Asia jumped 40% last year as total spend worldwide more than doubled, according to data from eMarketer. Much of the global growth, however, was generated in developing markets, including those in Asia, with China up 138% and Indonesia and India each posting growth of 110%. eMarketer (04 Jan.) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
If money be not thy servant, it will be thy master. The covetous man cannot so properly be said to possess wealth, as that may be said to possess him."
--Francis Bacon,
British author and statesman


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